TikTok Profile Views: To View or Not To View?

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Carolyn Howell

Last Updated: Jun 18, 2024

TikTok Tips
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TikTok profile views are a valuable performance metric. Knowing who visits your TikTok page does more than satisfy one’s curiosity. It also helps a brand or creator develop and improve their targeting strategy. If you can tell who views your profile, can others also tell when you view theirs? 

Keep reading to learn more about how profile viewing on TikTok works.

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Can Someone See if You Viewed Their TikTok Profile?

Can someone see if you viewed their profile? The answer depends on the other person’s privacy settings and your own. 

It’s a natural thing to be curious about who views your profile. Especially when a content creator is just starting to grow their presence on TikTok, identifying profile visitors gives them valuable insights about:

  • Who they’re reaching.
  • If their profile visitors become followers.
  • If their profile visitors also viewed their videos.

Keep reading to learn how profile views on TikTok work.

Does TikTok Show Who Viewed Your Profile?

Does TikTok show who viewed your profile? Yes, TikTok shows who views your profile if you meet BOTH of the following conditions:

  1. Your Profile views setting is on.
  2. The Profile views setting of the person who viewed your profile is on.

When you turn on Profile views, only profile visitors whose Profile views setting is also on will be visible to you. It’s a tit-for-tat situation. This means you will also be visible to profiles you visit if they enable the same setting. 

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How To Turn Off Profile Views on TikTok

If you want to remain anonymous when viewing TikTok profiles, just turn off Profile views via your Privacy settings. Here’s how to turn off Profile views on TikTok. 

  1. Go to your Profile and tap the Menu in the upper right. 
  2. Select Settings and privacy
  3. Tap Privacy
  4. Under Interactions, tap Profile views.
  5. Toggle the setting for the Profile view history feature to turn it off.

Take note that when you turn off the Profile views feature, you’ll also lose access to your profile viewers. You can still see how many profile views you receive via your TikTok Analytics, but you won’t know who they are. 

How To Turn On Profile Views on TikTok

Is your curiosity getting the better of you, and you want to get back the capability to see who views your profile? Here’s how to turn on Profile views on TikTok. 

  1. Go to your Profile and tap the Menu in the upper right. 
  2. Select Settings and privacy
  3. Tap Privacy
  4. Under Interactions, tap Profile views.
  5. Toggle the setting for TikTok Profile view history to turn it back on.

When you turn on the feature, you’ll see who your profile viewers were in the past 30 days. You’ll also be visible to profiles you visited within the same period. You can turn off the feature anytime, i.e., when you check the list of people who visited your profile. 

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The Importance of Profile View History TikTok

When is it useful to know your Profile View History on TikTok? The benefits of identifying your profile visitors often outweigh your “unmasking” as a profile viewer yourself. Keeping Profile view history on is best if you don’t mind people finding out when you visit their account.

What can you do with your profile views data? 

  1. Identify the demographics of your profile visitors. Are you reaching your target demographic?
  2. Compare your profile visitors within a certain period against your follower growth. 
  3. Compare your profile visitors within a certain period against your engagement
  4. Compare your profile views within a certain period against those within the previous period. 
  5. Identify posts that may have contributed to an increase in profile views. 

It’s especially useful to know your profile view history when you’re still building your TikTok community. Developing a targeting strategy that helps you reach suitable audiences often requires weeks or months of experimentation. Insights about who visits your page can help you gauge the effectiveness of your strategy.

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TikTok Profile Viewer

You don’t need a TikTok account to explore the platform. You can watch TikToks and view profiles as a guest or via a TikTok profile viewer

To use TikTok as a guest, you’ll still need to install the app on your device. Alternatively, you can do an online TikTok view by going directly to the TikTok website. Just select “Continue as guest” when you see the prompt. 

You can browse videos on the For You Page (FYP), Explore, and LIVE feeds as a guest. You can use the search tool to search for creators, brands, hashtags, keywords, sounds, etc. When viewing profiles, however, the information you can access depends on the account’s privacy settings. 

Browsing as a guest also has limitations. You won’t be able to follow accounts, like or comment on posts, or send direct messages. You won’t be able to create a profile or TikToks. 

If you prefer to use TikTok without going on the platform, a TikTok viewer is your best bet. You can do a TikTok search using usernames, hashtags, buzzwords, and more to discover trending videos and creators. Some third-party tools also allow you to save TikTok videos without the watermark. Check out these three sites:

  1. Urlebird
  2. Xaller
  3. TikTokStalk

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Make the Most of Your TikTok Profile Views

Profile views signify interest in your page and content. Users who make an effort to search for you or tap on your avatar to view your profile are just a step away from becoming followers. Whether or not they tap your Follow button depends on a number of factors. 

Among the most important of these factors is how effective your targeting strategy is. If interested viewers visit your profile, they’re more likely to become fans. These are viewers whose content preferences align with what you have to offer. Every time you create content, you have to keep these viewers in mind. They’re the ones you want to reach. 

Another key factor is the quality of the videos on your page. Many profile viewers visit a page to explore more of the creator’s videos. They’ll hit your Follow button if they like what they see. So, make sure you’re consistently producing content that resonates well with your niche community. 

TikTok profile views are a good measure of your overall performance on the platform. They’re an accurate indicator of the kinds of audiences you’re reaching. If you want expert help generating more profile visits that convert, sign up for a High Social plan! 

Instantly magnify your audience reach with High Social’s advanced proprietary AI solution. Start growing your TikTok today

TikTok Tips