Is TikTok Shop Legit? Read Before You Shop Your Heart Out

Online shopping offers convenience and, many times, more affordable options. TikTok’s video format makes the platform perfect for e-commerce; TikTok Shop’s popularity among businesses and buyers is not surprising at all. But is TikTok Shop legit? 

Here’s a quick guide to safe shopping on TikTok! 

Is TikTok Shop Worth It?

Is TikTok Shop worth it? In terms of convenience, variety of options, and affordability, TikTok Shop is definitely worth checking out! 

TikTok Shop’s online marketplace is a one-stop shop for all your favorite products and brands. You can shop directly from a brand or creator’s profile page via their product catalog and product showcase. You can also make a purchase directly from a shoppable post. 

TikTok Shop also offers the same curated experience as the TikTok For You feed (FYF or For You page/FYP). This means your purchases, interactions with shoppable posts, and product/brand searches will give you more personalized TikTok recommendations. So, you can also expect a unique shopping experience designed to meet your needs and preferences. 

You may also wonder about the authenticity of products because of their cheaper prices on TikTok compared to Amazon, eBay, or Shopify. You’ll find lots of sellers offering new customers discount coupons, TikTok promo codes, free delivery, etc. on their first order. 

It’s a marketing tactic they can afford because TikTok Shop charges a lower commission rate than other e-commerce platforms. Sellers on TikTok can pass their savings to their customers through irresistible bargains, which almost always guarantee repeat purchases. 

Look for the TikTok Shop Mall Label and Read TikTok Shop Review

How legit is TikTok Shop? The app’s e-commerce platform itself is legit, offering a comprehensive marketing solution for businesses — from promoting to sales, order, and payment processing. Sellers can manage and keep track of product views, clicks, conversions, and post-sale customer service from a single place. 

At the other end of the spectrum are the customers. Buyers should keep in mind that not all sellers on TikTok sell under the platform’s official e-commerce feature. The question they should always ask is, “Is the TikTok Shop legit?” And the question should pertain to a specific shop or seller. 

There are two ways to find out if a TikTok seller is legit:

1. Look for the TikTok Shop Mall label. A legit Shop will have the Mall label prefixed to the brand/shop name on a post. When you visit the profile page, the Mall label will appear under the brand/shop name. Products and pages with the TikTok Shop Mall label guarantees that the products come from the actual brand. The products are either from the official brand store or through official resellers. The Mall label offers a 100% guarantee of authenticity, an extended return period, and other benefits. 
2. Check TikTok shop reviews. You should look for both positive feedback and negative experiences from other customers. An official Shop (with the Mall label) will have a dedicated customer reviews page and an average store rating. TikTok calculates the store rating based on product satisfaction, shipping, and customer service. However, TikTok also states that the store rating is for reference purposes only. It does not represent TikTok Shop’s endorsement of the product or brand. If a shop/seller does not show customer reviews, a reviews page, or a store rating, it’s probably not a legit shop. 

Does TikTok Shop Steal Your Info?

Is it safe to provide your information to a shop on TikTok? Does TikTok Shop steal your info? 

If you’re buying from a legit TikTok Shop, you can expect safe and secure transactions, benefitting from ByteDance’s technology safeguards. TikTok processes all purchases, including check out and payments. The platform secures each payment transaction via encryption.

A seller only receives payment for an order 14 days after shipping it. This is part of the platform’s guarantee to customers. The platform also offers a fair refund and return policy. 

There’s always a potential for scams when you go shopping online. So, it’s important that you always verify the legitimacy and trustworthiness of a seller. 

Is TikTok Shop Legit? Frequently Asked Questions

Is TikTok Shop real? Is it safe to provide my info to sellers on TikTok? Let’s answer a few more frequently asked questions to help you enjoy a safe and fun shopping experience on TikTok. 

Need To Boost TikTok Shop Sales? Make the Algorithm Work For You 

Is TikTok Shop legit? It’s as legit as Amazon, eBay, Shopify, and other popular online marketplaces. But remember that the platform also attracts sellers who don’t register via TikTok Shop. If you want all the shopping guarantees TikTok offers, always look for the Mall label. 

Selling via TikTok Shop lets you leverage the platform’s highly effective and intuitive recommendation algorithm. Know how to optimize your posts to get your products in front of more potential customers. And sign up for a High Social plan to instantly double your targeting power with their advanced, proprietary AI technology!

High Social’s AI-powered targeting solution is the perfect complement to TikTok’s recommendation algorithm. Start growing your TikTok today! 

TikTok 101