TikTok Advertising: The Best Way To Promote Your Brand!

You could have the best organic content out there. Your videos could be high-quality and be genuinely entertaining. No one would know because you don’t do effective TikTok advertising.

You might not think that advertising is necessary. You know how to grow your page using organic means. You participate in hashtag challenges and engage your active users. Now, you just wait to see the followers roll in.

Unfortunately, they don’t come in at the force you would prefer. Because of this, you should consider using some TikTok advertisements.

It’s okay to have reservations on the topic. You might think that advertising is unnecessary. You might think that it is too expensive. Give this article a try. Read it for more details to make your decision!

Can You Advertise on TikTok?

Yes, you can advertise on TikTok. Many content creators use advertising tools to reach their target audience on TikTok. They pay TikTok to have the algorithm push their content to prospective followers.

There are hundreds of millions of accounts on TikTok. It can be hard to get the visibility that your brand needs. Everyone is using growth tactics like hashtags and captions to increase their reach. 

Sometimes, creators need additional help to pierce through the crowd. This is when advertising on TikTok is useful.

These posts will appear among the regular posts on the platform. They will potentially be in places the user typically doesn’t reach. The hope is that new followers will see and follow the ad to the TikTok page.

Can you advertise on TikTok to whomever you want? Yes! That’s the beauty of using a platform with access to all other TikTok accounts. TikTok knows the accounts that fit the description. They will know exactly which account to target. You’ll have the extra assurance after investing in advertising.

Top 3 Advertising Options Available on TikTok

You may have a one-dimensional view of how you can advertise on TikTok. The reality is that there are multiple ways to get your name out there. You don’t have to settle on just one. 

Your TikTok advertising could involve many different facets. It’s never too much when it comes to achieving your marketing goals. Let’s explore three potential methods.

1. Advertising With Influencers

It’s no secret that content creators are the new advertising agencies. An influencer can boost your name more than any commercial could. They are powerful because they have a direct link to a brand’s target audience.

Influencers aren’t just for established brands to use. Small-scale content creators like yourself can benefit from influencers as well. You can collaborate on TikTok. They could play a role in your content, and you could participate in theirs.

An influencer could help put your name out there. People already trust them. They will trust you when a respectable influencer vouches for you.

Some content creators offer brand takeovers. That is when they completely run a TikTok page. They create, control, and upload the content to the page and interact with the followers. 

They usually advertise this takeover on their page. This is effective advertising as they typically have a larger and more engaged following. Ultimately, the page should see an increased engagement rate.

2. Cross-Platform Promotion

Do you have a presence on multiple social media platforms? Do some cross-promotion. Do your Instagram followers know about your TikTok page? Maybe you should let them know that you have a TikTok platform.

Some content creators have different personalities on different platforms. On TikTok, you might be more risky or free. That may not align with your curated and polished persona on Instagram. If this is the case, cross-platform promotion may not work for you. If you don’t mind Instagram followers finding you on TikTok, advertise it.

Let your followers on other platforms know that TikTok is where they should be. You can tease that you share a different side of yourself on TikTok. They may find this persona to be intriguing.

3. Boosting Your Own Content 

There is an option where you don’t have to ask another creative for help. You also don’t have to leave the TikTok app. You could use their ads platform to boost your content.

The tools they have are quite intuitive. You can describe the type of TikTok user that you want to attract. For a cast, TikTok will boost your content to them. These promoted posts will appear organically in the usual feeds of the intended TikTok users. 

You decide on what the promoted material is. Hopefully, you choose something to encourage potential followers to visit your page.

TikTok is not just about visual appeal. It’s about sounds as well. You may have songs in mind for your ad. Keep reading if you’re asking, “What music can I use in advertisements on TikTok?”

What Music Can I Use in Advertisements on TikTok?

You should use music from TikTok’s Commercial Music Library. That library contains music suitable for commercial use. TikTok has pre-cleared it for you to use to promote a brand, service, or product. It’s best to play it safe and stick to this music.

Still, some content creators upload content outside this body of the Commercial Music Library. They have to go through a different process. When you use music outside this library, agree to the Music Usage Confirmation. 

Agreeing lets TikTok know that you won’t use music with copyright protection. It also indicates that you received the relevant licenses to use this music.

Remember that music is the intellectual property of artists and producers. They have to consent for you to use them to generate income. In traditional advertising, they would receive royalties when their music lands in commercials.

TikTok does not get to bypass these rules. What if a musical artist does not want a line with a certain brand? A TikTok video promoting a brand using their song may be an issue.

How To Advertise on TikTok With the Six Types of Ads

TikTok allows you to advertise using many different formats. Content creators come in different shapes and sizes. Their preferred way to advertise may differ as well. 

Some formats may benefit you more than they would another creator. This is why knowing how to advertise on TikTok is so important. We will tell you about six different ways to advertise. Then, you can choose the type of ad that works best for you.

1. TopView Ads

A TopView Ad will surely get viewer attention. It comes on the screen when a user launches the app. They will see it before they watch all the videos on the platform. It will be difficult to look away. It takes up the entire screen and incorporates vibrant colors and sounds.

Naturally, it will be easier to remember a brand like this. You can choose your desired audience using language, age, gender, and interests. You have control over who sees this ad. You won’t have to waste it on people who won’t like your brand anyway.

Not all creators have access to this type of advertising. TikTok seems to want to control how many people can access such a powerful advertising tool. 

2. Video Shopping Ads 

Do you have a TikTok Shop? Use your product catalog to create video shopping ads. These ads will land on your desired customer’s For You Page (also known as the For You Feed).

Video shopping ads come in handy when users are scrolling aimlessly at night. Suddenly, they have a demand for items they never wanted before.

3. TikTok Image Ads

As the name suggests, this ad is a single photo. It might sound boring, but it can be quite effective. A single image can show all the details that you need to show. Set against vibrant colors, the ad could be very eye-catching. 

It could get the point across and make viewers aware of your page. You can include text, so it would be wise to mention the brand name. 

4. Carousel Ads

Sometimes, one photo is not enough. You may have a range of products you want to show off in an ad. Perhaps you want to show the transformation from one state to another. Uploading multiple photos would be the best way to show this.

TikTok lets you upload up to 10 images in one ad. You can even give each image its own caption. You have multiple ways to convey your message.

5. Branded Effects

You can use special effects, stickers, or filters to bring awareness to your brand. There will be an obvious tag on the video when someone uses one of these tools. This marketing tool is a great way to increase user-generated content (UGC).

6. Video Ads

You’ve seen a video ad before. Maybe you weren’t unaware it was an ad when you saw it. They look just like regular TikTok videos. The only difference is that action buttons will lead you to what it advertises. Your average TikTok video won’t have that.

You will see the word “Sponsored” on the video as well. Videos like these need really good captions to get people reading. An ad like this could work for almost every content creator. 

If you want to increase traffic to a particular website, you’ll find the live link useful.

With all these options, there must be a cost attached. So, how much does it cost to advertise on TikTok?

How Much Does It Cost To Advertise on TikTok?

The CPM rate for TikTok begins at $10 per thousand views. Note that the minimum campaign budget requirement is $500.

There is a daily budget requirement with TikTok. You have to spend $50 per day at the campaign level and $20 per day at the group level.

TikTok advertisement can be costly, especially for a small brand. For this reason, you must make these feed ads count. Ensure that you aggressively target these ads at the target audience members. You don’t want to waste views on people who would never follow your page due to personal preference.

Frequently Asked Questions About TikTok Advertising

Many content creators want to expand their online followings. The route of purchasing ads seems viable to many of them. 

Still, they have questions about the process of buying these ads. If you have questions, read our best answers below.

How Much To Advertise on TikTok Shouldn’t Be Your Real Concern

You invest in many things. You might invest in a new car, fancy clothes, and an expensive MacBook. How do you invest in something that can make money for you? 

We’re talking about TikTok, of course. Once you get a good momentum on TikTok, it could change your life. It’s about more than fame. It could be an additional source of income for you.

We think TikTok is worth the investment. Advertising on the platform could make all the difference in the long term. Positioning your content in front of your target audience can’t be bad. 

If you want to spend money on something like this, you are on the right track. We can give you another piece of information. A growth site like High Social is just what you need. We have the advanced tools to bring your growth goals to a reality.

If you are asking about how much to advertise on TikTok, you must be willing to invest in your brand. High Social is a worthy investment. You can still do TikTok advertising. 

But make the leap and find our experts. Sign up with High Social today!

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