TikTok Ratio: What Is the Ideal Figure?

Do you ever wonder why some videos appear on the TikTok For You Page or For You Feed over others? Here is a tip: the platform’s algorithm uses several factors, like a video’s popularity, to push helpful content. The TikTok ratio is one factor that plays a big role.

This ratio is simply the proportion of one engagement metric to another. For example, the likes to views, comments to likes, and comments to views ratios all determine a video’s popularity. But what is a good ratio on the app? 

Read this article to get all the answers!

What Is the TikTok Ratio?

The TikTok ratio size is a percentage measure of viewers who engage with your content on this social media app. It measures how viewers react to your posts and shows how many people join conversations in replies after liking a post. 

There are different ratios relating to engagement on TikTok. However, all of these ratios show how viewers react to your content. For instance, the likes-to-views ratio shows how many views you like your posts after viewing them. 

The comments-to-likes ratio indicates how often viewers share their opinions or join conversations you start. 

These ratios give a broader view of how your content performs and how receptive people are.

How To Measure Your Ratio on TikTok

To find your engagement ratio, you can measure the proportion of one metric over another. While you may take these figures in percentages, you can keep them in ratio format.

Consider the likes-to-views ratio. In this case, divide the total number of views you’ve gotten by the number of likes before multiplying by 100. You can calculate the ratio on a particular post or all your posts within a specific period.

Also, you can find your comments-to-likes ratio by dividing the number of likes by the number of comments. Again, you can measure this on a specific post or all your videos within a particular period.

The TikTok analytics feature offers a useful opportunity to follow up on all your engagement metrics. You can easily determine how many likes, comments, views, and shares you’ve received within a particular period.

3 Reasons Why Your Engagement Ratio Is Important on TikTok

Your ratio concerning engagement is important in understanding how people feel about your content. Hence, it can also help you tailor your videos to make them more enjoyable. This figure also plays a major role in how the platform recommends content. 

Here are three reasons why this ratio is important.

1. It Determines Your Reach

The TikTok algorithm prioritizes videos with a higher engagement ratio. Therefore, it pushes content with higher ratios to the For You Page, increasing its chances of going viral. 

When a video post gets many likes, comments, and shares, the app automatically considers it useful. A good TikTok video ration tells the app that people love your content, causing the app to amplify it. Hence, it makes the video more discoverable, improving the user experience (UX).

On the other hand, a low ratio limits your reach because the app sees low interest in your content. You must create useful content to boost your ratio and increase your reach on TikTok.

2. Helps You Improve Your Content

A high ratio concerning your engagement on TikTok shows that your audience is in sync with your content. Finding this ratio on your posts helps you determine which type of posts people are more interested in.

Thus, it helps you get more followers and build a loyal community. You can do this by sticking to the styles, formats, and themes most appealing to your audience. On the other hand, a low ratio tells you it’s time for some improvements. 

In this case, consider changing your content’s message, timing, and style. This way, you can be sure you’re sharing content people look forward to watching. 

3. Helps You Get Influencing Gigs

Most brands, companies, and individuals look at engagement ratios when hiring different TikTok influencers. A good ratio shows that an influencer resonates with their audience and gets their posts across to them.

A good proportion of likes and comments shows brands that you have an engaged community from which they can benefit. This increases your chances of landing well-paying gigs.

What Is a Good Likes to Views Ratio on TikTok?

A 10% likes-to-views ratio on TikTok is impressive. This means that out of 100 people watching your content, 10 have hit the like button. Although this figure varies depending on your niche, going below 10% shows the need for improvement. 

If you get a likes-to-view ratio greater than 10% on TikTok, you’re one of the app’s best performers. This shows that your audience is well into your content and that you’re posting high-quality TikTok videos. 

However, while this ratio is important, you must consider other factors when tracking your performance. For example, look at your comments, shares, and overall engagement to get the full picture.

What Is a Good Comments to Likes Ratio on TikTok?

Most people consider TikTok’s 2% to 4% comments-to-likes ratio to be good. This means that for every 100 likes, there should be two to four comments. While this metric is harder to determine, it plays a major role in the app’s recommendation feature.

A ratio above 4% shows that your content is interesting and sparks good conversation. However, if the comments-to-likes ratio falls below 2%, it may show that your posts do not inspire conversation. Therefore, create more content that prompts interaction. 

What Aspect Ratio Is TikTok?

The recommended TikTok aspect ratio is 9:16 for a vertical or portrait video, 1:1 for a square video, and 16:9 for a landscape video. While they cover regular posts, they also cover video ads on the social media app.

While there are multiple questions about TikTok’s aspect ratio, there are some unclarities about the file formats. The best file formats for TikTok video posts are MOV and MP4.

You can upload a maximum file size of 500 MB, regardless of the video format. These ratios and video size specifications affect a user’s overall experience. Hence, maintain the recommended figures for better results.

FAQ

Grow Your TikTok Followers With High Social

Are you trying to gain more followers and get a good TikTok ratio? Get professional help from High Social, a growth agency offering AI-targeted growth. This agency helps you attract real and organic followers.

Simply visit the High Social website, sign up, and describe your target audience in terms of age, location, and gender. The agency will then promote your content organically, bringing you highly engaged followers. 

Sign up to grow your TikTok audience today!

TikTok 101