How To Gain TikTok Followers: 11 Tips To Remember

Since emerging as one of the largest social media platforms, TikTok has gained billions of users. This growing platform allows you to build a large audience and reach. However, you may need tips on how to gain TikTok followers. 

The secret to attracting and retaining followers on TikTok is quality content. People will follow your profile if your content interests them. So, you must also determine the type of content that appeals to your target audience. If you want to grow your TikTok followers, this article is for you.

How To Gain TikTok Followers in 11 Ways

Are you looking for ways to grow your followers and increase your influence on the social media app? Maybe you’re tempted to buy TikTok followers. 

Several helpful ways exist to attract attention and gain a substantial audience on the platform. This involves knowing the type of content to share, understanding your audience, etc. 

Read on as we share 11 ways to gain followers on TikTok.

1. Determine Your Target Audience

The first step toward growing a substantial number of followers on TikTok is to figure out your target audience. This involves determining the people to target with your content and understanding the group that best enjoys and relates to it. 

Determining your target audience helps you avoid sharing generic content that does not capture a specific audience. It also enables you to tailor your posts to those more interested in that type of content. For instance, some posts fit well with a younger demographic than their older users.

There are several ways to identify your target audience. First, pay attention to your competitors to notice the kind of content they share. Then, observe the types of posts that perform better in terms of reach and engagement. 

Another option is to utilize your TikTok Analytics effectively. This feature provides valuable information on the patterns regarding the age, gender, and location of your TikTok followers. This information lets you discover their likes, dislikes, and general preferences. 

Remember that there is no foolproof way to determine your target audience. In most cases, you may resort to trial and error before getting the best results. For instance, you can share different types of content to discover the one that performs better and attracts more followers.

2. Use Trends to Your Advantage

While this idea may seem basic, TikTok trends are one of the most powerful tools for attracting followers on TikTok. If you regularly scroll through the app, you may have seen multiple posts with common themes, sounds, or outlines. 

This is usually because that particular sound, theme, or outline may have been trending. In the same way, using a trend on the app triggers a broader reach for the post. It also effectively attracts followers to your page. In some cases, trending challenges may also be helpful.

To keep up with trends, you must keep up with the trends on the For You Page (FYP). By browsing this page and following prominent creators, you can discover viral trends and use them to attract followers. Global trends, events, topics, and occurrences are also quite helpful in attracting buzz and gaining followers. 

3. Collaborate With Other Creators

Collaborating with other content creators is another way to attract followers on TikTok. This activity helps draw followers by introducing your content and profile to new audiences. 

In this case, one collaborative post can double your reach, prompting more followers. 

Extra features on the app allow you to create TikTok Duets and stitches with other creators and users. These features make the collaboration process more fun and easy. You can create videos with other users, placing them side by side for duets. 

On the other hand, stitches allow you to cut clips from other user’s videos and integrate them into yours. This way, you can effectively join heads with other users to interact with your audiences and reach their followers. This is one way to use popular videos from other users effectively. 

4. Use Hashtags Effectively

While hashtags do not seem like a big deal on TikTok, they are helpful. These tags help users find related content more easily. Therefore, you must understand what hashtags to use on TikTok to boost your reach. 

When scrolling through the timeline, you may notice people adding many unrelated hashtags to their posts. This is the wrong way to go about it. Add only a few relevant hashtags related to your post to use the tags correctly.

Once you input the tag in the caption, you’ll see the number of views that particular hashtag has drawn. Also, consider adding generic tags that help place you on the FYP. This way, you can better get your potential followers and draw and retain a few.

5. Create Challenges on TikTok

Creating challenges on TikTok is one effective way to grow your followers. These challenges usually include dances, dares, and other activities that viewers may be interested in. Since challenges are prevalent on the app, you can increase your follower count by creating and joining them.

On this social media platform, you can create branded or community challenges. Branded challenges come from brands and usually include specific hashtags. These challenges can be competitions where users participate to win different prizes.

On the other hand, community challenges usually come from popular creators and users. They are usually more popular and can attract a broader participation. Organizing or joining any of these challenges can give the needed visibility for follower growth. 

6. Post at the Right Times

You must consider the best times to post on TikTok if you’re targeting more followers. Since posting at the right time helps to boost your reach, this is quite a helpful technique. Well, you can determine your best posting times from your analytics. 

In this case, head to the Followers section of your TikTok analytics and go to your Follower activity. Here, you’ll see when your audience is most active. Using this information, you can improve your visibility by sharing posts with a higher active user count. 

Besides that, consider monitoring your posts’ performance regarding publishing time. From this information, you can determine and stick to what works best for you.

7. Create High-Quality Content

The quality of your content is a significant factor in your success on TikTok. Besides attracting more people to your profile, it prompts the app to recommend your posts on the FYP. While they do not necessarily need high-end production, the quality should be good. 

Remember that viewers are likelier to skip posts with bad video and audio quality. This is why you should consider investing in a ring light or a little microphone, depending on your needs. Besides that, using a quiet place with good lighting can be helpful and cheap. 

If you’re taking your content creation career up a notch, consider hiring a video editor. You can also learn how to edit your videos to improve efficiency. The end game here is to attract more followers by creating exciting and catchy content. 

8. Share Unique Content That Stands Out

It is often helpful to follow already-existing trends. However, creating original content that stands out from the rest is sometimes necessary. In this case, people usually appreciate newer ideas, mostly just for their freshness. Sharing original videos is helpful. 

It would help if you thought about giving out some value to your audience. Of course, more people will follow you when they see that you’re publishing helpful content. But this does not mean that you should avoid trends. Instead, add a few tweaks to the trends to make them more authentic. 

9. Use Captions Perfectly

The most basic things are usually significant on TikTok. For instance, using closed captions positively affects your follower growth. This addition promotes the accessibility of your posts.

Adding captions to your videos is quite simple; you can do this in two ways. First, you can turn on automatic captions and edit them to ensure accuracy. Then, you can also add your captions using text overlay. 

Besides captions on TikTok, features like alt texts are also usually necessary. They help people go through your videos better, making them more enjoyable. As a result, adding this feature to your posts is a great way to attract and retain followers. 

10. Repost User-Generated Content

User-generated content (UGC) is quite a big deal on TikTok. This is a more effective way for brands to promote their profiles, products, and services. For instance, you should repost videos and posts of people mentioning your brand or those about your industry. 

This type of content usually comes from customers and patrons. Of course, you should credit the creator when reposting. Overall, it is a great way to create awareness for your brand and gain followers. 

11. Leverage TikTok Ads To Attract Followers

Organically growing your audience on TikTok is typically a better and more effective option. However, you may also need to boost your growth with TikTok ads in some cases. This feature allows you to get to a broader and more specific audience by paying a fee.

It is simple, and you can do this using the app’s ads manager. To do this, quickly go to the TikTok ads signup page, create an account, and enter your details. The feature lets you create ad content, pick your preferred audience, and choose a budget. 

You can also monitor your ad campaigns to track your progress. The app provides details about your overall performance, including your reach, impressions, engagements, and follower growth from your ad campaigns. 

This way, you can tune your activities for better results. It is an effective option on how to gain more followers on TikTok.

How To Gain Followers on TikTok for Free in 4 Steps

Specific activities that help you gain TikTok followers sometimes cost a fee. For instance, prominent creators charge for collaborations. Also, hiring a video editor costs some money. So, how can you grow without breaking the bank? 

Well, here is how to gain followers on TikTok for free:

1. Share Your TikTok Profile To Other Platforms

If you’re more established on another social media platform, consider sharing your TikTok profile there. If you can encourage your audience there to follow you on TikTok, you may have saved a buck or two.

This can be pretty easy since TikTok lets users save and share their posts with other apps. For instance, you can share them on Instagram, YouTube, Facebook, or X, the app formerly called Twitter. 

2. Properly Engage With Other Users

Like other social media platforms, TikTok is community-based. Because of this, it thrives on engagement and interactions. So, you must adequately engage with other users if you’re looking to attract more followers.

This usually involves liking and commenting on other users’ posts, replying to their comments on your posts, etc. You should also engage with smaller creators rather than prioritize the big brands and influencers alone.

You should actively join the more extensive conversations on the platform. In addition to joining discussions within your niche, find relevant topics to base your content on. You can grow your audience by simply conversing with others on the app.

Although this activity may be time-consuming, it does not cost money. It is also effective for building an audience and a community with massive interest in your content. 

3. Join Trending Challenges

One essential aspect of following trends on TikTok is joining viral challenges. Since many users follow these challenges, sharing your entry is an excellent way to enter the spotlight. While challenges are mostly diverse, they typically involve dancing, singing, or performing a specific activity. 

These are usually great for increasing your visibility and growing your followers. Of course, TikTok pays much attention to music and short clips, so you can always use them to your advantage. While at it, you should also include the accompanying hashtags to make your posts more visible. 

It does not cost money to join a TikTok challenge. Therefore, you shouldn’t hesitate to hop on one within your niche. You can also explore other topics and sounds and expand your follower base. 

4. Promote Your TikTok Profile on Your Site

Pay attention to your website and promote your profile on TikTok and other social media sites. Due to TikTok’s popularity, its users are almost everywhere. So, consider redirecting some of the traffic on your site to your TikTok profile.

For instance, you can add the TikTok profile icon to your blog posts to direct users to your profile. You can also add the TikTok share buttons to aid viewers in sharing your posts directly to the app. Exit popups and embedded posts also help. 

Does Going Live on TikTok Help Gain Followers?

Yes, going live on TikTok does help you gain followers. It is an excellent way to engage with your audience and increase brand awareness. If you’re a budding creator, live streams on the app help you connect with your audience much more effectively.

Going live builds trust between you and your existing followers while boosting engagement. The result is increased visibility, prompting an influx of new followers. 

While this is helpful for brands and big influencers, smaller accounts may not enjoy the same effect. Growing your profile to increase your live views on TikTok would be best. Besides being solo, going live with other creators can also be helpful. 

Grow Your TikTok Followers Organically With High Social

Are you looking for authentic and organic TikTok followers but do not know where to start? Work with High Social, a TikTok growth agency that helps you build a community without breaking a sweat. This agency offers AI-targeted growth, drawing followers who will engage with your content. 

High Social works in a pretty simple way. You can quickly visit the site, create an account, and log into the account. Next, log into the account and describe your target audience based on age, location, gender, and demographics. 

The company will immediately promote your content to that audience, getting them to follow you. As a result, you’ll end up with followers who are interested in your content and will engage with your posts. 

Using this growth service is a quick way around how to gain TikTok followers. So, what are you waiting for? Start growing your TikTok profile now!

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