TikTok LIVE Tips: How To Host a Successful Livestream

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Carolyn Howell

Last Updated: Sep 27, 2024

TikTok Tips
Want More Real TikTok Followers?

Do you want to do a meet-and-greet with your TikTok fans? Are you eager to engage with your audience in real time? TikTok’s LIVE feature offers a unique opportunity to bond with your community and grow your presence on the platform. Discover TikTok LIVE tips to help you deliver the best livestream experience possible!

A phone camera and tablet are set up in front of a content creator for a TikTok live stream.

First Time Going LIVE on TikTok

Is it your first time going LIVE on TikTok? Just like producing your first TikTok video, hosting your first live broadcast is a “beta test” of sorts. 

Unless you have experience hosting livestreams, your first TikTok LIVE requires a lot of research and preparation. You’ll only know what works and what doesn’t during and after your “maiden” broadcast. 

Once you have access to TikTok’s LIVE feature, you should immediately learn the platform’s rules for livestreams. You should also explore the different ways you can customize your LIVE settings. 

For example, it’s important to familiarize yourself with comments moderation and using the multi-guest feature. You should also watch the LIVEs of more established creators in your industry for inspiration and tips on hosting a successful broadcast. 

Wondering what features you can take advantage of when you go LIVE? Here are some of them:

  • Effects and filters
  • Multi-guest hosting
  • LIVE moderation
  • LIVE Gifts
  • LIVE Subscription

Live streaming offers unique opportunities to grow your viewership and fan base, boost engagement, and strengthen connections. Whether or not you’ve hosted a livestream before, don’t expect your first time on TikTok to be perfect. 

You may or may not get a decent-sized audience or generate the interest and engagement you expect. But there are tips and tricks you can use to make the most of your first TikTok LIVE experience. 

Cameras capture a fitness instructor doing a LIVE workout tutorial for TikTok.

 How To Gain Followers on TikTok LIVE

Can you grow your fan base via livestreams on TikTok? You can direct the algorithm to recommend your stream to new viewers through optimization. You should also employ strategies to facilitate the discovery of your upcoming stream. 

Follow these tips on how to gain followers on TikTok LIVE:

  1. Promote your scheduled LIVE. Create hype around your content across multiple platforms to attract as many new followers as possible. And don’t think twice about asking your followers to invite their friends to watch your TikTok LIVE.
  2. Invite a guest or co-host. Ask another creator to guest in or co-host your LIVE. This will instantly multiply your audience and facilitate connection with potential new followers. You may also let your viewers know you’ll choose a few people from your audience to guest in your stream. 
  3. Focus your LIVE content on a trending topic. Run a survey to determine what your followers want you to discuss. Research what your target audience is currently interested in. 
  4. Analyze other creators’ TikTok LIVEs. Find streams that feature content similar to yours. Learn from their mistakes and take notes of what they do well. Review some of the comments on their LIVE to understand what viewers are looking for. 
  5. Identify the best combination of hashtags for your content idea to maximize the visibility of your broadcast. Remember that your live stream will primarily be visible on your followers’ feeds. With the right hashtags, however, TikTok will also identify non-followers interested in your LIVE content. 
  6. Regularly host LIVEs and give viewers something exciting to look forward to. Create anticipation for your future LIVEs by teasing viewers with your next topic. This is a great way to build your viewership and attract new audiences. 

A content creator sets up her phone camera for TikTok LIVE.

How To Get More Viewers on TikTok LIVE

Live streaming gives viewers raw insight into your content process. But first, you need something valuable to offer viewers to encourage them to tune in. Are they going to learn something new? Will they be entertained? 

Here are seven tips on how to get more viewers on TikTok LIVE:

  1. Announce your upcoming stream several times a few weeks in advance. Create a series of teaser videos for your LIVE. You can do this via your Stories, a boosted post using Promote, and on other social media platforms. 
  2. Identify the best time to go LIVE. Refer to your Analytics to find out when your followers are most active on TikTok. Check other creators in your community to see when they typically go LIVE and how their streams fared in terms of viewership. 
  3. Find out what topics are popular in your community. Use Creator Search Insights to identify trending searches in your niche/industry. Discover content gaps and create content on topics that don’t yield many results to generate more viewers for your LIVE. 
  4. Invite your followers to submit questions for your broadcast and let them know you’ll answer them during your LIVE. 
  5. Plan your LIVE content. Prepare a draft or outline so your stream flows smoothly. An outline will also help you stick to your stream’s target duration and avoid dead air. Finally, pick a livestream title that will instantly capture viewers’ attention. 
  6. Prepare your LIVE setup. Pick a location that fits your content. Consider using a backdrop, basic lighting, and audio equipment if necessary. Make sure there won’t be any distractions (such as background noise) and that you have a stable internet connection during your stream. 
  7. Do a few practice runs to help you polish your content flow and test and improve the technical aspects of your LIVE. 

Two women sit on white chairs in front of cameras to host a live show.

How To Grow on TikTok LIVE: Frequently Asked Questions

Are you curious about how to grow on TikTok LIVE? Here are a few more FAQs to give you all the tools you need for a successful broadcast.

Does going LIVE on TikTok help gain followers?

LIVE streaming on TikTok helps build trust and genuine connections with your viewers. If your LIVE has a high viewership and engagement, TikTok will give it more exposure on more feeds. New viewers represent potential new followers.

How can I make my TikTok LIVE better?

Here are quick tips for going LIVE on TikTok:

1. Write a content outline to ensure your live stream flows smoothly. 
2. Create the proper setup for your LIVE, e.g., background, lighting, soundproofing, etc. 
3. Do a few trial runs prior to your stream. Practice following your outline and test your lighting, sound quality, etc.
4. Consider inviting a LIVE guest or co-host to offer more value to your viewers and keep things interesting. 
5. Watch and analyze other live streams featuring content similar to yours and take notes to help you fine-tune the flow of your broadcast. 

Can I monetize my live stream on TikTok?

You can offer a LIVE Subscription and earn money by offering exclusive LIVE content. You should also encourage your fans to send you Gifts to boost your livestream’s popularity and earn Diamonds from TikTok

Fans can send you virtual Gifts to show their appreciation. They’ll need to purchase TikTok Coins to send you Gifts. However, these virtual items are not convertible to cash. If you collect enough Gifts, you may also earn Diamonds from the platform — which you can withdraw as real money. 

An influencer sits in front of a microphone and her laptop for a livestream on TikTok.

Learn TikTok LIVE Tips and Tricks for Your First Live Broadcast

There are tons of benefits you can get from TikTok’s LIVE feature. It’s an excellent opportunity for content creators to build trust in their community with raw content. With real-time interactions, you can highlight your authenticity and develop stronger connections with your fans. 

Your viewers, on the other hand, can get a candid look into your content process and offer real-time feedback. 

If you want to build a solid community and strong presence on the platform, level up your content game via TikTok LIVE. Live streaming also opens more opportunities for monetization and collaboration. 

With the best TikTok LIVE tips, you can make the most of your broadcast and generate tons of views, engagement, and new followers. If it’s your first live stream on the platform, make sure you’re adequately prepared. Know how to optimize your live for high visibility and sign up for a High Social plan to maximize your reach. 

With High Social’s advanced, proprietary AI targeting technology, more genuinely interested viewers can discover your content. 

You can also leverage the feature to connect with new audiences and gain followers. Start growing your TikTok today!

TikTok Tips