TikTok Symphony: Imagination Meets AI

Imagine having multi-lingual avatars in your organic content or ad, helping you to connect with more audiences around the world. What if you could simply provide an idea and get a preview of the many content possibilities you can make? With TikTok Symphony, creators can explore endless creative possibilities with the help of generative artificial intelligence (gen AI) technology. 

Here’s everything we know so far about TikTok’s latest product innovation!

What Is TikTok Symphony AI Creative Suite?

Symphony is TikTok’s brand-new suite of AI-powered creative solutions. And we’re not talking about run-of-the-mill AI. TikTok Symphony uses generative AI (gen AI) for seamless and efficient content creation — transforming creative ideas into tangible assets. 

The creative suite manages the entire content creation process, “simplifying the creative process while scaling it to new dimensions.” 

At every step of the content creation journey, creators, brands, and agencies will collaborate with the suite’s AI creative assistant. Symphony AI tools will help you bring your ideas to life, from brainstorming to content production. 

How TikTok GenAI Works

To better understand Symphony, we first need to understand how TikTok GenAI works. 

Generative AI, or gen AI, is artificial intelligence that can generate ideas and content based on a specific prompt. ChatGPT is among the most successful types of gen AI. TikTok’s Symphony AI creative suite takes the technology to a new level. 

Through GenAI, Symphony helps you create TikTok content from even the smallest spark of an idea. 

From simple text to imagery and a fully formed, ready-to-publish asset, the suite simplifies and elevates the creative process. 

Get To Know Symphony Assistant

Symphony Assistant is the latest iteration of TikTok’s Creative Assistant. It’s an AI-powered virtual assistant that guides and collaborates with you throughout the content creation process. 

You can brainstorm ideas with your AI assistant, discover trends and inspiration, learn about best practices, and more. 

Symphony Assistant gives you unrestricted access to TikTok’s vast informational resources. From creative tips to the latest TikTok trends and powerful insights, it delivers actionable recommendations to fuel your content creation. 

If you want to give the AI assistant a try, TikTok recommends the following prompts:

1. “What’s trending on TikTok today?”
2. “Teach me the best practices for new content creators on TikTok.”
3. “Show me top-performing TikTok ads in the [category] niche/industry.”
4. “Help me come up with content ideas for my [brand name] brand to promote [topic].”
5. “Write a script for my [niche/industry] ad including my brand [name] and targeting [target market/audience]. Highlight these benefits in the script: [benefits].”

Symphony Assistant is available in TikTok Creative Center wherever you are in the world. It’s also available as an add-on tool in Adobe Express. Currently, it supports English, Spanish, Portuguese, German, Japanese, Chinese, Thai, and Baha Indonesian. 

Start Creating With Symphony Creative Studio

When you’re ready to start creating content, Symphony Creative Studio will help you amplify your ideas from concept to publishing. 

Here are the basic steps to help you get started with Symphony Creative Studio:

1. Provide the input/prompt. This could be your product details, existing assets, or product URL. The Symphony AI engine will give you a selection of custom video previews in less than a minute. 
2. Increase content accessibility through tailored messaging. Symphony will help you translate scripts and voiceovers into multiple languages to reach more audiences worldwide with just a few clicks. 
3. Add a human element to your ad with a stock avatar. Choose from two types of Symphony Digital Avatars to give your video personality and a human voice. Stock Avatars are designed after paid actors, ready-made, and licensed for commercial use. Custom Avatars are digital representations of creators or brand spokespersons with multilingual capabilities to facilitate localized campaigns. 
4. Polish your video. Use editing tools to fine-tune your content. When it’s ready for publishing, download or export it directly to TikTok Ads Manager. 

The new Creative Studio provides generative AI tools to help you produce content that authentically represents your brand/product. However, you will still determine the video’s final shape and form based on your vision. 

Note that when you use Symphony Creative Studio to create a video, TikTok automatically labels it as AI-generated content (AIGC). This is in keeping with TikTok’s policy on full transparency. 

The new Creative Studio is still in beta testing and is currently limited to select users. 

Use Symphony To Optimize Your AI TikTok Ads 

Symphony creative enhancement features are seamlessly integrated into the TikTok Ads Manager workflow. Enjoy a streamlined optimization process for your AI TikTok ads with the following generative AI-powered features:

1. Auto-Diagnosis automatically lets you scan your videos to identify areas for optimization or compliance issues. Auto-Fix instantly applies necessary fixes so your ad is ready for launch. 
2. Auto-Optimization lets you generate scripts, subtitles, and voiceovers instantly. It also seamlessly integrates these elements into your video to enhance audience engagement.
3. Auto-Generation lets you create brand-new content from a simple prompt or input, such as a product, URL, or existing ad assets. 
4. AI-Enhanced Display Cards based on images, selling points, or other simple inputs help you compel users to take action. 
5. AI-Enhanced Carousel Images automatically crop, extend, and fill the background of product images, optimizing them for TikTok’s Video Shopping Ads (VSA) Carousel. 

The Future of Content Creation Is Here

As TikTok continues to enhance Symphony, it’s bringing together “diverse industry perspectives and voices to inform and shape [its] product strategy.” TikTok is inviting collaborators through two key programs — Symphony Collective: Industry Advisory Board and the GenAI Beta Club.

Join the open forum on how creative marketing applies and utilizes AI via Symphony Collective. Are you a marketer who wants early access to TikTok’s latest generative AI capabilities and solutions? Sign up now to join the GenAI Beta Club. 

TikTok Symphony brings the future of content creation right at your fingertips, making generative AI technology integral to the creative process. Make sure your audience-targeting capabilities are also at their most powerful. Sign up for a High Social plan!

Leverage AI-powered targeting with High Social’s advanced, proprietary AI technology. It’s the perfect complement to TikTok’s own recommendation algorithm. Double your chances of connecting with genuinely interested viewers. Start growing your TikTok today!

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