Organic TikTok Growth: How To Be a Bona-Fide TikTok Success

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Carolyn Howell

Last Updated: Oct 08, 2024

TikTok Growth
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Fast entertainment you can watch in full in minutes. Fun or helpful videos you can consume on the go. Content that delivers an addictive and immersive experience. These are just some of the reasons TikTok is the place to be right now for businesses and creators. 

TikTok has been around for less than a decade and gained two billion monthly users in under five years. By its fifth anniversary, it had surpassed three billion users. Whether you’re new or experienced, mastering organic TikTok growth is essential for true success on the platform!

TikTok Organic Growth: Is It Easy To Achieve?

Social media has created a thriving creator economy where content is the most valuable commodity. TikTok’s explosive popularity comes from its unique algorithm, which makes organic growth easier. On other platforms, creators must pay to succeed, with the algorithm favoring top payers and those with more followers. However, TikTok’s algorithm focuses on user preferences, giving everyone a fair chance to grow.

TikTok prioritizes virality and value when it features content on users’ For You feeds. This means TikTok suggests videos based on their entertainment and engagement value, not the size of the account that posted them.

As long as you know your audience and create content that matches their preferences, you can accelerate organic growth on TikTok. Even if you’re new with under a hundred followers, your video can succeed if it provides value to your target audience.

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How To Grow on TikTok Organically

The real challenge on TikTok is keeping your popularity long-term. Consistency is crucial for sustaining organic growth, but you also need to adapt quickly to trends. Here’s your essential guide to growing organically on TikTok.

1. Set Up a TikTok Pro Account

Business owners and creators can set up a free TikTok Pro account. A Pro account gives you access to tools and insights to track your organic growth.

Follow these steps to set up your Pro account:

  1. Go to your profile, tap the menu, and open Privacy and Settings.
  2. Tap Account, then select Switch to Business Account.
  3. Choose your category.
  4. Optionally, add your email address and bio, then tap Confirm.

You’re all set! Now, you’ll see the Business Suite tab in your menu, providing access to Analytics, Creative Hub, Branded Content, Promote, and more.

TikTok Analytics page for TikTok Pro accounts.

2. Cultivate Organic TikTok Growth by Creating Niche Content

The saying “You can’t please everyone” is more true in today’s social-media-driven world. To grow organically on TikTok, focus on pleasing the right people. Create content specifically for your niche and stick to this strategy.

Getting featured on TikTok’s For You feed is the best way to reach your audience. To land there, your content must match what they’re looking for. Niche content increases your chances of showing up on the For You feed of your ideal audience. This boosts your follower count and engagement, leading TikTok to suggest your content to similar audiences.

Experiment with different themes and styles to find your niche audience’s sweet spot. Research what kinds of videos they enjoy most. Track key metrics to identify the content that gets the best results.

For example, if your brand is focused on health and fitness, try content like:

  • HRT exercises for women
  • Weight-loss exercises for women
  • Weight-loss recipes
  • Nutrition plans for menopausal women
  • Exercise regimens for menopausal women

Choose two or three types to focus on. Create more of your most successful content, but mix in a few different videos to keep things fresh. Once your audience is large enough, diversify to attract other niches while still serving your core group. Always make sure there’s something for everyone!

A woman doing crunches on the floor.

3. Be Consistent

Consistency is crucial to sustained organic TikTok growth. Produce content that is consistent in theme, style, tone, and aesthetics, and post them on a regular schedule.

It’s okay to introduce new elements in your videos now and then. If you usually film your workout routines for menopausal women indoors, try changing things up by filming a video outdoors. On weekends, you can share delicious recipes your viewers can indulge in guilt-free. The important thing is to stay consistent in meeting your audience’s needs.

You also have to figure out an ideal posting schedule. Identify the hours of the day when your audiences are active on TikTok. Do this for each day of the week. And make sure that you share content at these times without fail.

Another consistent practice you should adopt is giving your audience what they need when they expect to get it. This will involve some “audience conditioning.” For example, you can consistently post 15-minute workout videos at 7 a.m. on weekdays (when you get the most views and engagement). This way, your viewers will know when to expect new videos, encouraging them to include you in their morning routine.

4. Make Full Use of TikTok’s Unique Features and Trends

Monitor your Analytics to track your content’s performance. Which videos are the most popular? When did you gain the most views and followers? Analytics provides an accurate measure of your organic TikTok growth.

Use trending effects, filters, camera tools, and the green screen to make your content stand out. Explore TikTok’s sound library and experiment with Duet and Stitch. See how these features impact reach, views, and engagement.

Stay updated on trending hashtags related to your niche or industry. Use relevant hashtags to optimize for search and the For You feed. Check what your competition and audience love, from TikTok challenges to trending music. Knowing emerging trends will keep you ahead of the curve.

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Organic TikTok Marketing

Why use organic TikTok marketing instead of paying for ads or sponsorships? It’s free and seen as more authentic and credible. Authentic content often produces better results than paid promotions. Ad fatigue is rising due to the overwhelming number of ads on social media. Use these two strategies to boost your brand’s organic TikTok growth further.

Inspire User-Generated Content To Boost Organic TikTok Growth

User-generated content (UGC) acts like digital word-of-mouth and is highly effective for boosting organic TikTok growth. Viewers trust UGC more than ads because it feels more authentic. It provides your brand with social proof and helps build trust.

Encouraging UGC also increases engagement, reach, and views. This leads to more brand exposure and organic growth in your follower count. You can repurpose UGC for your marketing, making it a valuable, ongoing asset.

Create UGC through challenges, TikTok Duets, or Stitch. Ask followers to feature your brand or product in their videos. Give them the incentive to create content about you by offering discount coupons or a free drink/dessert on their next visit!

Encourage More Audience Participation for Organic TikTok Growth Through Giveaways

High engagement on one TikTok video can quickly make it go viral. A TikTok giveaway is a great way to fuel engagement and maximize your content’s viral potential.

Giveaways actively encourage audience participation and help sustain organic TikTok growth. Run contests and giveaways regularly to keep your audience interested and excited about your brand.

Use giveaways to introduce a new product, service, or feature. You can increase traffic, generate leads, or gain new followers through these contests. They also help you better understand your followers’ needs.

You can turn a hashtag challenge into a contest or run a giveaway during a TikTok Live. Giveaways also generate UGC, so they’re a powerful growth tool. Just remember to follow TikTok’s Community Guidelines.

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Essential Tips When Creating TikTok Videos for Organic TikTok Growth

Use this checklist to create high-quality TikTok videos that drive organic growth for your brand:

  • Go full-screen: TikTok recommends using a 9:16 aspect ratio for videos to optimize viewing.
  • Keep videos short: TikTok suggests making videos under 60 seconds to maximize watch time. The ideal length is between 21 and 24 seconds, but avoid videos shorter than 10 seconds.
  • Publish high-resolution videos: Ensure your videos have a minimum resolution of 720p to maintain quality.
  • Focus on audio: Take advantage of TikTok’s extensive audio library. Use trending songs that align with your target audience.
  • Good lighting matters: Use natural light or invest in basic lighting equipment for better video quality.
  • Edit your videos well: Use TikTok’s in-app editing tools, but explore third-party apps for more advanced video editing to elevate your content.

TikTok Organic Growth Service for Lasting and Rewarding Success

Every TikTok creator has an equal chance of going viral. After your viral moment, organic growth should be your next priority. Once you capture your niche audience’s attention, keep them entertained and engaged to build long-term success. Your chances of gaining new followers will snowball from there.

Each step toward organic growth is simple but requires focus. You need to stay in tune with your audience’s changing interests and needs. Prioritize your community because they will drive your brand’s visibility.

A TikTok organic growth service like High Social helps you identify and engage your niche audience. Share your audience demographics and interests with High Social. Specify relevant hashtags for your brand and industry to narrow down users who fit your brand. High Social’s AI technology targets your audience on TikTok.

When you subscribe to a monthly High Social plan, you can expect steady growth with engaged followers. High Social’s social media experts will also guide your content promotion and boost engagement.

Subscribe to High Social for organic, engaged followers every month. Level up your TikTok presence and get the exposure you need. Start growing your TikTok today!

How High Social Can Help 

High Social offers powerful tools to boost your organic TikTok growth. With advanced AI technology, High Social identifies your target audience based on demographics, interests, and hashtags. This ensures your content reaches the right people, driving real engagement.

Their service focuses on connecting you with genuine, interested followers, helping you grow steadily. High Social’s experts work alongside you to optimize your content strategy and maximize your reach. Whether you want to increase followers or improve engagement, High Social provides the support you need for lasting success on TikTok.

Key Features of High Social 

High Social offers key features designed to accelerate your TikTok growth. With advanced AI targeting, the platform identifies and engages your ideal audience based on interests and demographics. This ensures your followers are real and genuinely interested in your content.

Organic growth is a priority. High Social helps you gain followers naturally, boosting your engagement and reach. The service includes content optimization to maximize the visibility of your posts and attract more attention.

Choose from affordable monthly plans tailored to fit your growth goals. You’ll also receive support from social media experts who guide you on TikTok marketing strategies, ensuring steady progress and lasting success. For more details, check out High Social’s Pricing page.

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Success Stories From Satisfied Users 

High Social has helped countless creators achieve incredible TikTok growth. Many users report steady increases in followers and engagement within just a few weeks. They praise the platform’s ability to attract real, engaged followers who boost content visibility and interaction.

Creators love how High Social’s AI technology targets the right audience, saving them time and effort. The expert support and reliable growth strategies keep users coming back for more.Ready to experience the same results? Sign up for High Social today and start growing your TikTok presence with real, engaged followers.

TikTok Growth