Switch TikTok Account to Artist: Select the Right Account 

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Carolyn Howell

Last Updated: Oct 07, 2024

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If you’re an artist looking to build your presence on social media, the best place to do it is on TikTok! Take advantage of the app’s innovative content creation tools and robust algorithm to connect with your audience. 

Know how to switch TikTok account to artist to maximize your opportunities for growth and help you reach your milestones! 

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Account Types on TikTok

TikTok has two primary types of accounts: Personal and business. A personal account is for regular TikTok users. It’s also the ideal choice for content creators and public personalities. 

A business account is for brands and businesses needing commercial-focused tools and wanting to engage with customers. 

Each of these accounts offers unique features. For example, personal accounts can switch their profiles to private and have access to monetization features such as LIVE Gifts. Business accounts are always public and have access to advanced business tools. 

In addition to these two basic accounts, TikTok also offers specialized account options for businesses:

  • TikTok for Business. This account type gives brands and marketers access to TikTok Ads Manager. Users can manage their organization through the Business Center, make Spark Ads, and utilize other professional marketing solutions. You can use an existing TikTok account, personal or business, to create a TikTok for business account.
  • TikTok Ads Manager. This account lets users create ad campaigns and access advanced advertising solutions. You need TikTok for Business to use Ads Manager. 
  • TikTok Business Center. Business Center is a one-stop hub that allows organizations to centralize assets and teams, enable permissions and marketing collaborations, and more. Again, you need TikTok for Business to access Business Center.

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Choosing the Right Account Type on TikTok

How do you choose between a personal and a business account? Use a Personal Account for any of the following purposes:

  • You’re a regular TikTok user who only uses the app to watch videos and follow others. 
  • You’re a content creator and want to connect with audiences who share your interests and build a community. 
  • You prefer to use a private account to manage who follows you and who can access your content. 
  • You want access to both the General Music Library and Commercial Music Library for your content. 
  • You want to monetize your content via Gifts, LIVE Subscription, Series, and various monetization programs. 
  • You want to join TikTok Creator Marketplace to collaborate with brands. 

A Business Account is the ideal account type for you if:

  • You have a brand/business and want to engage with your customers/target audience. 
  • You need advanced business tools, professional marketing solutions, and resources to build your brand, business, or community. 
  • You prefer to use a public profile and want to add an email address, website, and other contact information to your profile. 
  • You want to open a TikTok Shop for your own merchandise. 

Note that when you choose a Business Account, TikTok will also prompt you to select an account category. Your options include Arts & Craft, Beauty, Clothing & Accessories, Food & Beverage, Health & Wellness, Personal Blog, Media & Entertainment, etc. 

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How To Switch Your Account Type on TikTok

You can switch from a personal to a business account anytime. Just follow these steps:

  1. Go to your Profile. 
  2. Tap the three-line icon/Menu in the top right. 
  3. Tap Settings and privacy. 
  4. Select Account. 
  5. Tap Switch to Personal Account/Business Account.
  6. If you are switching to a Personal Account, tap Switch anyway to confirm your selection. If you are switching to a Business Account, tap Next, then Continue. Select an account category. 

If you’re an artist, e.g., a musician, performer, painter, etc., use a personal account if you don’t need professional marketing tools. If you select a Business Account, the most suitable categories for an artist include:

  • Personal blog
  • Media & entertainment
  • Beauty
  • Arts & crafts

High Social’s screenshots show how to switch TikTok account types.

Switch TikTok Account to Artist: Frequently Asked Questions

What’s the best type of TikTok account for an artist? Here are a few FAQ to help you choose the best account type based on your interests. 

What TikTok account should I use if I’m an artist?

Whether a personal or business account is right for you would depend on your goals as an artist on TikTok. Use a personal account if:

– You just want to use the app’s content creation tools. 
– You want to keep your profile private.
– You want to monetize your content.

Use a Business account if: 

– You need business and marketing tools to reach a wider audience and build your brand/business/community.
– You want a professional-looking profile with an email address, website, and other contact info. 
– You want to sell your own merchandise via TikTok Shop. 

If you’re choosing a business profile, select the category that best fits your artist profile and type of content.

How do I switch between TikTok profiles?

To switch TikTok profiles, just follow these four steps:

1. Go to your Profile and tap the three-line icon/Menu in the top right. 
2. Select Settings and privacy. 
3. Tap Account, then tap Switch to Personal Account/Business Account.
4. Follow the prompts to finish switching.

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Grow Your Artist Account on TikTok

Choosing the right type of account on TikTok is crucial to connecting with the right audience demographics. 

Whether you use a personal or business account, TikTok offers many options to help you reach your target audience. Each account type does offer unique advantages for more successful community building. 

The type of account you use also helps the algorithm identify suitable viewers for your content. Whatever your identity and interests, knowing how to switch TikTok account to artist can lead to faster follower growth. You should also sign up for a High Social plan to ensure consistent progress on the platform. 

High Social’s advanced, proprietary AI targeting solution is just as effective as TikTok’s algorithm in terms of matching users to content. This means you’ll have double the targeting advantage and greater feed visibility. Start growing your TikTok today!

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