Should I Promote My TikTok? Magnify Visibility and Reach!

As effective as TikTok’s recommendation algorithm is, sometimes you need the enhanced targeting accuracy of ads. If you’ve been wondering, “Should I promote my TikTok?” here’s everything you need to know about why and when to take the ad route!

When Should I Promote My TikTok Page?

“When should I promote my TikTok page?” It’s usually a good idea to promote your TikTok page when you want to establish brand/creator awareness faster. Another must-not-miss opportunity is during any season or special occasion relevant to your niche/industry.

You can promote your page on TikTok through organic feed videos, ads, or collaborations. Let’s explore each one quickly:

1. Organic videos on the For You feed (FYF, also known as the For You Page or FYP). With proper optimization, you can reach your target audience with your videos via their For You feeds. Create TikTok content introducing or promoting your page and optimize it with the right hashtags and keywords in your description. Optimization helps the algorithm know who your audience is so that it delivers your content straight to their feeds. 
2. TikTok ads. If you’re a business on TikTok, using ads for promotion is a must to stay competitive. Take note that you’ll need a TikTok for Business account to access Ads Manager and create ads.
3. Creative collaborations. Collaborations with content creators or brands are another effective way to reach a wider audience and increase your exposure. TikTok offers several solutions that facilitate rewarding collaborations, such as Creator Marketplace. 

When Should I Promote My TikTok Videos?

“Should I promote TikTok videos?” You should promote your videos to reach more people and achieve a specific result, i.e., drive sales or drive website traffic. TikTok’s Promote tool is the quickest way to turn feed videos into ads and boost its visibility. 

TikTok Promote gives you more insights about your video, such as:

• Your total video views, likes, comments, and shares. 
• The total number of people that visited your website link. 
• The age and gender of viewers engaging with your video. 

Here’s a quick how-to:

1. From the video you want to promote, tap the More options button.
2. Tap Promote. Take note that you can only use Promote with public videos.
3. Choose your goal, then tap Next at the bottom. If you choose More website visits, you need to enter your website URL and choose an action button. Tap Save. 
4. Select your target audience: Automatic (TikTok chooses for you) or Custom (you choose your audience). Tap Next. 
5. Set your budget and duration, then tap Next. 
6. Fill in your payment information if you’re using an Android device, or recharge your coins if you’re using an iPhone. 
7. Tap Start promotion.

Should I Pay To Promote My TikTok?

“Should I pay to promote my TikTok?” You should consider promoting your TikTok through ads if you need to build brand awareness and you’re in a competitive niche. Here are the best reasons to run TikTok ads:

• When you need to promote a new product/service to generate sales. 
• When you need to reach an ultra-specific target audience, e.g., within a specific age range or location. 
• When you need to drive website traffic.
• When you need to prompt users to take a specific action, such as sign up for a newsletter or make a purchase. 
• When you’re running a contest or giveaway and need to boost participation. 
• If you have an upcoming event and want to ensure a big turnout. 
• If you want to gather reliable insights about your audience or videos to help you better optimize your marketing strategy. 

Paid promotion on TikTok can be a worthwhile investment if you have specific goals in mind. An ad often delivers better results than organic posts in such situations. 

Should I Promote My Blog on TikTok?

“Should I promote my blog on TikTok?” If you need to drive more traffic to your blog, you should definitely consider promoting it on TikTok. Whether or not you already have an established presence on the platform, you’ll find a like-minded community here, whatever your niche is. 

TikTok’s algorithm and massive user base offer unique advantages in terms of promotion. You don’t have to worry about competing with pages with views, followers, and likes in the millions.

TikTok’s algorithm prioritizes user interests when it recommends content via their For You feeds, whether the post is organic or sponsored. It facilitates instant connections between a creator/brand’s content and their target audience, given the right signals. So, when you promote your blog or any other type of content you create, remember to optimize your post. 

Frequently Asked Questions About TikTok Ads

Let’s answer some of the most commonly asked questions about ads on TikTok:

How much are TikTok ads?

The average ad cost estimates are $1 per cost per click (CPC) and $10 per cost per mile (CPM). CPC refers to the cost you pay when someone clicks on your ad. CPM refers to the cost you pay for every 1,000 times your ad appears on users’ feeds. TikTok also requires a minimum of $500 spend per campaign. 

How do TikTok ads work?

On TikTok, most ads follow an auction format. You’ll specify a bid and daily spend, and TikTok will stay within your set budget. 

Are TikTok ads a worthwhile investment?

TikTok ads can give you a good return on investment (ROI) with a properly developed ad strategy and a designated ad budget. They can help transform your business and help you reach your marketing goals if you know how to maximize their potential. 

Should I Promote My TikTok to a Wide Audience?

Casting a wide net when promoting your TikTok page and posts may seem like the logical thing to do. A bigger exposure means more opportunities to gain followers, right? This is not always true, especially on social media, where users have countless pages and content options.

Keep in mind that every time you promote your TikTok, it’s an opportunity to convert users to engaged followers. And your success or failure in gaining new followers largely depends on who you’re reaching, not the size of your target audience. 

You’ll have more conversions with a smaller target pool that’s focused on users whose interests match what you have to offer. Targeting only genuinely interested viewers will deliver consistently rewarding results whenever you post organic or sponsored content.

“Should I promote my TikTok?” Yes, if you have the means and opportunity to do so. If you’re looking for help with targeted and organic TikTok promotion, sign up for a High Social plan!

Leverage High Social’s advanced, proprietary AI targeting technology to reinforce your targeting capability instantly. 

Instantly connect with audiences who are most likely to hit your follow button. Start growing your TikTok today! 

TikTok Growth