TikTok Hashtag Strategy Tips To Grow Your Following

We will never downplay the usefulness of hashtags on TikTok. It is simply the language that the social media app speaks. If you want your page to excel, you must also use it. Do you want to create a new TikTok Hashtag Strategy? Well, you’re in the right place.

We believe in the effectiveness of hashtags on this platform. Do hashtags work on TikTok? Read this article to find out how hashtags could work for you!

Do Hashtags Work on TikTok? Yes, and This Is What They Do for You

You can’t deny what hashtags do for creators on TikTok. They work by achieving several objectives at once. Let’s talk about three useful things hashtags can do for you. 

1. Increase Your Online Visibility

Do you want more people to notice your videos? It’s not like you have a hidden profile. People aren’t using a TikTok profile viewer to see what your account looks like. 

Well, use more hashtags. Yes, it could be that simple. When you turn keywords into hashtags, it helps other TikTok users find you.

Overall, you would be more visible to other people on TikTok. Some people may not know you exist. Good hashtags will put you on their radar.

2. Engage Your Audience

You want more engaged followers, right? You need to find followers who want to engage with your content. Relevant hashtags help to bring real followers to you. 

If someone searches using a particular hashtag, they want to find your content. They already have an interest. They are more likely to engage in this content.

3. Find More Potential Followers

You ultimately want people to follow your page. Ideally, they should be active members of your target audience. The hashtags will bring the right ones to you.

It’s easy for people to engage and then leave. They could easily undo a repost and pretend like it didn’t happen. Securing a follower is much more of an accomplishment. If you’re looking for long-term support, try improving your hashtag usage.

This Is the Best Hashtag Strategy for TikTok Content

We know that no two brands are the same. Every creator will have to evaluate their identity on TikTok. They must assess their content and decide on a strategy that works for them.

However, there are some general tips we can share with you. The best hashtag strategy for TikTok comes if you follow these three tips.

1. Do Your Research

Find out what your competitors are doing. Which hashtags do they incorporate? Do they seem effective? We don’t encourage you to follow other influencers mindlessly. Other factors may be at play that will lead them to success on TikTok. 

However, you can take a hint from what they do. See if you notice any trends. Find content similar to the kind you want to share. Then, experiment with some of the hashtags on the post.

2. Combine Niche and Popular Hashtags

Niche and popular hashtags have a place on TikTok. We suggest that you use them both. Find the perfect combination to give your posts the best visibility on TikTok.

3. Track How Well These Hashtags Perform

You want to know which hashtags work. Make a note of their performance when you use them. That way, you know which ones to rely on next time.

How Many Hashtags Should I Use on TikTok?

Try to cap your hashtags at 5 per post. It’s possible to have too much of a good thing. You still have to write full captions on TikTok. 

The text is where you put all the important details. It’s where you put your keywords. So, you shouldn’t have to use up valuable space on hashtags. If you have a good hashtag strategy for TikTok, you can make 3 to 5 hashtags work for you.

3 Good Hashtags for TikTok Come in Different Forms

Not all hashtags are the same. We aren’t saying that some are better than others. The truth is that different hashtags serve different purposes. If you find a way to use them all, you may have a solid hashtag strategy.

Let’s discuss three good hashtags for TikTok content.

1. Popular Hashtags

Popular hashtags are just that. They are the keywords that most people use. These words come to one’s mind fairly easily when considering a topic. That is why they aren’t the best for smaller creators. If everyone uses a particular hashtag, it will be harder to find individual posts.

To balance out these hashtags, consider using a niche hashtag or two.

2. Niche Hashtags

Hashtags are more specific to the topic in question. The average user won’t search for these keywords. If someone uses these keywords, they are being deliberate about finding your content. 

These hashtags increase your chances of meeting more serious followers. Include them as part of your marketing strategy.

3. Branded Hashtag

A branded hashtag is the most unique hashtag you will use for your content. It is a custom hashtag that you develop for your brand. It is a great way to involve your followers in your content creation. We will explain how. 

Perhaps you want to invite more user-generated content (UGC). You can encourage your followers to post content using this branded hashtag. When someone clicks on the hashtag, TikTok will direct them to all the posts that include it. 

Now, you have a database of all your content. People can easily find work that pertains to your brand. It will be your specific section on TikTok. They won’t have to sift through other people’s content to find yours.

What To Do with Your Tiktok SEO Hashtags

You open yourself up to a world of opportunities when you use hashtags. You can find broader audiences and ramp up your engagement. Here are two more tips to create your solid hashtag strategy.

Create a Branded Hashtag 

Creating a branded hashtag sounds fun. However, when you start to think of ideas, it gets tricky. You have to make sure that it is catchy and witty. You want people to remember it easily. If it is too complicated, they won’t want to use it. They may not want to type it out if it’s too long.

It should also clearly relate to your brand. People shouldn’t have to wonder who created this hashtag. Yes, there are many moving parts. If you find the process overwhelming, consider using a TikTok hashtag generator. A tool like this will take out a lot of the guesswork.

When you develop your branded hashtags, consider creating a hashtag challenge. Invite people to submit their entries. Incentivize them by offering a prize. 

Maybe the person with the most engagement wins. Or, the user with the overall best post could be the winner.

Put Them in the Comment Section 

You can also put hashtags in the comment section. TikTok also considers these. You may have run out of space in the caption for the video. Use the comment section as an opportunity to plug in some more relevant hashtags.

Now, you have a great plan for your TikTok SEO hashtags.

What To Do When You Can’t Decide What Hashtags To Use on TikTok

Experiment with many different types of hashtags. Part of content creation is trial and error. Some hashtags work for a certain period of time. Some become too popular and lose their effect.

To manage a social media account, you must know which ones are effective. They may not be equally successful on every post. This doesn’t mean the hashtag is useless. It just means that it is more useful elsewhere. With practice, you will learn what hashtags to use on TikTok.

How To Use Trending TikTok Hashtags

TikTok is the birthplace of modern trends. Naturally, there will be trending TikTok hashtags as well. You must learn how to use these trending hashtags.

Of course, they are a great way to gain extra visibility for your content. Many people will be searching using these keywords. It would be smart to ensure your content is part of the conversation. 

You should want to increase your chances of people finding your content on a trending topic.

Capitalizing on all forms of trends is wise. Use trending audio clips. Stitch trending videos. And incorporate trending hashtags.

However, you can’t rely on just the top TikTok hashtags. Every other creator will be using them as well. Your content might drown while competing with those other videos. 

Consider using related hashtags as well. Attract the viewership of the TikTok user who might search for something different but related.

Frequently Asked Questions About Your Hashtag Strategy

More people want to know how to use hashtags to their advantage. It is still fairly new to many people, so they have questions. Do you have questions as well? Hopefully, we answered them below.

High Social Can Do What a TikTok Hashtag Strategy Cannot

You can’t keep typing hashtags forever. There is a character limit for captions on TikTok. Eventually, you will have to develop new ways to grow your following. You will have to engage in other ways to boost your engagement. What do you plan on doing after you post all your hashtags?

Using a growth professional to grow your TikTok page is the key. Some of your plans have to transcend the TikTok platform. Why not collaborate with experts in the field of online growth?

Look no further than High Social. We utilize intuitive and sophisticated AI technology to find our clients the best followers. They won’t just attract any type of TikTok follower. They see the ones that want to engage in content. 

Don’t you want those followers as well? We can do more than a TikTok hashtag strategy can. Find your ideal tribe on TikTok now. Sign up with High Social today!

TikTok Tips