What Is a Good Like-to-View Ratio on TikTok?

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Carolyn Howell

Last Updated: Sep 16, 2024

TikTok 101
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Anyone just beginning to build a presence on TikTok knows posting new content is always a nerve-wracking experience. Is your video going to get enough views? Will viewers like it? Another important question is, “What is a good like-to-view ratio on TikTok?” 

Keep reading to learn the significance of views vis-a-vis likes on TikTok!

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What Is a Good View-to-Like Ratio on TikTok?

The ideal like-to-view ratio is 1:10, or one like per ten views. If you’re hitting this level of engagement at a minimum, TikTok will likely continue recommending your content to more viewers. A higher ratio, i.e., more than one like per 10 views, will give you even more exposure on feeds. 

Here are six things to remember about views and likes on TikTok:

  1. As soon as your video passes through someone’s feed, it plays automatically, and TikTok counts this as one view. 
  2. TikTok also counts repeat views from the same account. 
  3. You can easily rack up views on the platform, especially within the video’s first hour of posting. 
  4. You must convert around 10% of your views into likes to hit the ideal like-to-view ratio.
  5. Viewers need to watch your video for more than a few seconds for higher odds of getting likes.
  6. Aside from video likes, the video completion rate is more valuable than the number of views. 

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How Many Views on TikTok Is Good?

How many views on TikTok are good? Within the first hour of posting, getting 500 video views should give you a good reason to celebrate. However, remember that new views will eventually dry up with minimal likes (below the ideal likes-to-view ratio). 

TikTok initially measures a video’s relevance to audiences based on how many views it gets during the first hour. From the early batch of views, the algorithm then considers how long each view lasted and if the views generate engagement. 

Based on these variables, TikTok determines whether or not to recommend the post to more users. 

TikTok’s algorithm does a pretty good job of recommending content to potentially interested audiences. Whenever you post a video, you can rest assured that it will get views. 

Views are a key metric on the platform. However, creators should prioritize getting likes from their views. Likes will increase visibility and more views, giving you more active engagement. 

How To Get a High Views-to-Likes Conversion on TikTok: Top Three Tips

How do you convert more views to likes on TikTok? Here are the top three tips to keep in mind to help you achieve a good average engagement rate:

  1. Know what your target audience wants and create content relevant to their interests. Take advantage of TikTok’s Creator Search Insights to identify popular search trends in your niche. 
  2. Optimize your post to reach interested viewers. Use trending hashtags and keywords relevant to your post in your video description. Know the best times to post to reach a wider audience. 
  3. Monitor your analytics to help you fine-tune your content and targeting strategies. Learn how to interpret your metrics and use these insights to develop a TikTok strategy that leads to long-term success. 

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What Is a Good Like-to-View Ratio on TikTok? Frequently Asked Questions

Let’s sum up everything you need to know about TikTok likes and views with these FAQ. 

What is a good TikTok view count?

A few hundred views within a video’s first hour of posting is a good starting point for new creators/brands on TikTok. 

If you generate 500 views during this critical first hour, it’s safe to assume that many viewers find your post interesting. They’re most likely watching your content beyond the first few seconds. However, you should also keep an eye on your likes and aim for a 10% views-to-likes conversion rate. 

What is a good like percentage on TikTok?

Based on the ideal 1:10 views-to-like ratio, you should aim for a 10% like percentage based on the total view count. This number suggests your content is relevant enough to many audiences, so TikTok will continue recommending it.

What is a good like-to-view ratio?

Reports suggest that one like per ten views is a good like-to-view ratio to aim for. If you get around 200 views, for example, you should be generating at least 20 likes. 

Five thousand views should produce 500 or more likes. This ratio will guarantee that your post will show up on more For You feeds and stay visible longer. 

What is a good view-through rate on TikTok?

View-through rate (VTR) is the number of viewers who watched an entire video ad divided by the total number of viewers (impressions). You should aim for a VTR (also known as video completion rate on TikTok) of at least 70%

This means that 70% of all viewers found your content engaging enough to watch it in its entirety.

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Are You Converting Your Views Into Likes?

Would you watch a video with hundreds of views but minimal to zero audience engagement? TikTok views simply allow you to convince audiences to engage with your content. If you properly optimize your post, it should reach your target audience. 

And if you understand what your audience wants, you’ll have a high views-to-likes conversion rate. 

What is a good like-to-view ratio on TikTok? The engagement rate benchmark is one like for every ten views. If you’re new to TikTok, you should aim for this as you continue refining your content strategy. Need help hitting the right numbers on the platform? Sign up for a High Social plan now!

Experience accelerated follower growth from the start with High Social’s advanced, proprietary AI targeting technology. 

Ensure your posts always reach the feeds of genuinely interested viewers for consistently high engagement. Start growing your TikTok today!

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