Demure TikTok Trend: Channel Your Modest and Mindful Self

Carolyn Howell

Last Updated: Oct 16, 2024

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Why is everybody saying “very demure, very mindful” all of a sudden? Read on to discover the story behind the now-viral demure TikTok trend.

Discover how TikTokers interpret what it means to be demure, mindful, thoughtful, and cutesy, and give it a go yourself!

A woman in a white shirt smiles shyly and stands in front of a moss-covered wall.

What Is the Very Demure, Very Mindful Trend?

The viral “Very demure, very mindful” TikTok video is a satirical take on feminine stereotypes, particularly in the workplace. How did the trend start? It started one fine day in early August.

TikTok creator Jools Lebron (@joolieannie) shared a video on “How to be demure and modest and respectful at the workplace.”

The demure TikTok original video shows Jools in her car, presumably on her way to work. A plus-sized trans woman, she very demurely and mindfully teaches viewers what it means to be demure, especially at work. The post has amassed millions of likes and more than 53 million views.

For example, she says, “You see how I did my makeup for work? Very demure, very mindful. I don’t come to work with a green-cut crease. I don’t look like a clown when I come to work. I don’t do too much; I’m very mindful while I’m at work.” While she’s talking in a very gentle voice, she also strokes her hair sheepishly.

And then she adds, “See how I look very presentable? The way I came to the interview is the way I go to the job.” She reminds women to be mindful of their fashion choices: “I’m very modest. I’m very mindful. You see my shirt? Only a little chichi out, not my chocho.”

After the video went viral, Jools fully embraced “being demure” as her TikTok persona. She continues to create a series of videos dedicated to being demure. You’ll find a video where she thanks hotel staff demurely. In another one, she shows viewers how to be demure and cutesy in Vegas. Her TikTok bio now also promotes demure merch!

The trend has evolved into more hilarious interpretations of how to be very demure and very mindful.

A woman makes a cute pose with her hand on a cheek, and her eyes closed as she smiles.

How To Be Demure and Modest and Cutesy

Soon after, the trend took on a life of its own! TikTokers started sharing their creative and hilarious interpretations of how to be demure and mindful.

One video shows a #momoftiktok very demurely eating her doughnut so the sprinkles don’t fall off. The video now has 16 million views.

Another video features Khloe Kardashian with her makeup artist and hairstylist. They show how her makeup is “very ‘90s, very sultry, very thoughtful,” and how Khloe sits “very ladylike, very mindful, very demure.”

Singer Lance Bass also created his own video, but this time, he lip-syncs some of Jools’s demure and mindful lines. Even the cast of Emily in Paris season 3 got in on the action while on their promo tour!

Discover more adaptations of the trend by using TikTok’s search tool. Just use the search phrase, “very demure, very mindful.”

A woman wearing a brown jacket and eyeglasses covers half her face with a stretched-out hand.

What Does Demure Mean on TikTok? What Frequently Asked Questions

What does being demure really mean? Why is the demure trend on TikTok funny? Because we’re very mindful and very thoughtful, we’re answering a few more FAQs.

What is being demure?

“Demure” is an adjective that typically describes the modest, reserved, and quiet manner or behavior of a woman. Women can be demure in their clothing, how they carry themselves, or how they speak.

If you want to be demure, you should not show signs of superiority, confidence, or a strong personality. You have to project a gentle and refined persona. This could mean wearing clothes in muted colors that are not revealing. Your hair and makeup must be neat and simple. You speak softly and move without attracting attention.

How do you do TikTok’s “very demure, very mindful” trend?

First, pick a mundane activity or something wild and unexpected. It could be cleaning the toilet, chopping onions, or doing a grocery run. You could also share a video of yourself working out at the gym or dancing in a club.

And then describe how you’re performing the task very demurely, very mindfully, and very cutesy. Don’t forget to use a soft voice and minimal gestures. Keep your expression modest and thoughtful.

Watch videos featuring the trend to learn useful tips and tricks!

A woman in a white shirt looks down as she smiles and covers half of her face with her long hair.

Find a Trend You Like and Run With It

You’ll never run out of trends to participate in on TikTok. The trick is to find one that suits you or highlights your carefree or funny side. If you want to ride a trend to reach a wider audience, pick one that’s massively popular. If you can ride the wave while it’s still climbing, even better!

Check out what other creators in your industry are doing. Use TikTok’s search tool to discover what’s “trending now.” Explore TikTok’s Creative Center to discover what hashtags, songs, videos, and creators are trending.

Try the demure TikTok trend while it’s still hot! Remember to own it and use the right combination of hashtags to target the right audiences. If you need help reaching genuinely interested viewers, sign up for a High Social plan!

High Social facilitates quicker discovery of your content and proper matching with suitable viewers with its advanced, proprietary AI technology. Connect with more TikTok users who are most likely to tap your Follow button and engage with your content.

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