Gifts on TikTok: Rewards That Keep on Giving

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Carolyn Howell

Last Updated: Jun 18, 2024

TikTok Growth
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Did you know that you can receive Gifts on TikTok? In simple terms, Gifts are one way to measure your popularity. 

Virtual TikTok Gifts let you know how much your viewers value your content. They also give TikTok a good idea of your page and content’s relevance in your community. 

Here’s everything you need to know about gifting on the popular video-sharing app!

A pink gift box wrapped in gold ribbon and sprinkled with gold confetti.

What Are Gifts on TikTok? 

What are Gifts on TikTok? TikTok Gifts are virtual items users can send to their favorite creators to show support and appreciation. Gifts are available during LIVEs and on For You feed videos.

Let’s answer all your questions about TikTok Gifts. 

How Does TikTok LIVE Gifts Work? 

Gifts are more popular during LIVE broadcasts, as creators interact with viewers in real time. Viewers first need to purchase TikTok Coins to buy and send Gifts. 

However, take note that only users aged 18 and older can send a Gift on TikTok.

How does TikTok LIVE Gifts work? Gifts are one of the key indicators of a creator and their LIVE stream’s relevance and popularity among viewers. These virtual items also serve as a key performance metric, letting TikTok know how well viewers receive your content. 

Take note that creators can’t convert their virtual Gifts into actual money. However, they can earn Diamonds from Gifts, and Diamonds are convertible to cash. TikTok awards Diamonds to creators based on the popularity of their content. 

So, the more Gifts you receive, the higher your chances of collecting Diamonds. 

Red and black gift boxes with ribbons.

Is Everyone Eligible To Receive LIVE Gifts?

Are you eligible to receive LIVE Gifts? Not everyone who can go LIVE can enable the gifting option. 

To receive Tiktok Gifts during your LIVE, you must meet the following requirements:

  • Live in a location where Gifts are available. 
  • Be eligible to go LIVE. 
  • Be at least 18 years old (or at least 19 in South Korea). 
  • You must have an account in good standing on TikTok that complies with the platform’s Community Guidelines and Terms of Service. 

The following types of accounts are not eligible to collect Diamonds from their LIVE Gifts:

  • Government accounts
  • Politician accounts
  • Political party accounts
  • Other public interest accounts

Presents wrapped in green and brown paper.

How Do You Enable Gifts During a LIVE?

If you’re eligible to go LIVE and receive LIVE Gifts, follow these steps to enable gifting during your stream:

  1. Start your LIVE
  2. On the LIVE screen, tap Settings
  3. Tap the toggle beside LIVE Gifts to turn the setting on/off. 
  4. Customize other LIVE screen settings as you wish, then tap Go LIVE.

When the gifting option is available during your broadcast, your viewers will see the option to send you virtual Gifts. There are up to 100 types of Gifts, including a Thumbs Up, Pure Royalty (a crown), a Gold Gummy (a gold gummy bear), etc.

Every time a viewer sends a Gift, the virtual present will appear on the screen in real time. 

How Do You Enable Video Gifts?

Video Gifts are virtual Gifts content creators receive from their feed videos. Eligibility requirements for video Gifts are as follows:

  • The account must have at least 10,000 followers. 
  • The account must be active for at least 30 days. 
  • Videos must pass TikTok’s safety moderation. 
  • The account holder must meet the age requirement in their region. 
  • The account must not be for a government agency, politician, or political party.

If you meet the above requirements, you can enable gifting for your videos by going to your Profile>Menu>Creator tools>Monetization>Video Gifts

Viewers can find the gifting option via the video’s Comments section. 

A woman holds a white gift box with a black bow around it.

How Much Are Gifts Worth on TikTok? 

How much are Gifts worth on TikTok? Virtual gifts can only be purchased using TikTok Coins, and the price of a virtual gift varies depending on the type of Gift. 

We can convert the actual price of a Gift by converting the cash value of the virtual Coins used to purchase the Gift. 

One TikTok Coin is worth about 1.4 U.S. cents. If a Rose Gift is worth one TikTok Coin, then its equivalent cash value is 1.4 cents. A Thumbs Up is worth five Coins, or seven cents. 

However, the Gift-to-Coin-to-cash value does not directly equal how much real money you can earn from the Diamonds TikTok awards you based on your Gifts. 

Viewers can purchase Coins via the TikTok Recharge option, which will pop up when they try to send a Gift. Coins are available in several packages. In the U.S., available TikTok Coin packages are as follows:

  • 100 Coins: Around $1.06 
  • 350 Coins: Around $3.70 
  • 700 Coins: Around $7.40 
  • 1,400 Coins: Around $14.80 
  • 3,500 Coins: Around $37.00 
  • 7,000 Coins: Around $74.00 
  • 17,500 Coins: Around $185.00 

A woman in a red dress holds gold coins in her hands.

What Is the Most Expensive TikTok Gift?

The most expensive TikTok Gift is the Universe Gift, worth 44,999 coins, or about $562 US dollars. Receiving this Gift will definitely earn you Diamonds from TikTok! 

This Gift represents an immense virtual and monetary reward and an extremely generous sign of appreciation from your fans. 

Connect With the Right Viewers To Collect More Gifts

Creators can easily tell how much viewers value their content based on their likes and comments. Engagement is an accurate measure of a video’s relevance and popularity and the creator’s ability to connect with audiences. 

TikTok Gifts, on the other hand, are virtual tokens of appreciation for a creator’s output and impact. 

When you start receiving Gifts on TikTok, you’ll know you’re on the right track in terms of your content and targeting strategies. Connect with more genuinely interested viewers and remain on the fast track to claim more rewards when you sign up on High Social. 

High Social’s advanced, proprietary AI technology reinforces TikTok’s own recommendation algorithm — instantly doubling your audience-targeting power. Get your content to audiences who appreciate its value and will likely reward you with follows and engagement. Start growing your TikTok today!

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