Hashtags for Followers: Get More Taps On Your Follow Button

Thanks to TikTok’s innovative creative tools, almost anybody can produce amazing TikTok videos. Users have a never-ending stream of content to choose from. Thanks to hashtags for followers, you can target genuinely interested viewers and grow your following! 

Keep reading to find out how to discover TikTok hashtags that will help you capture the attention of potential new fans. 

5 Tips When Choosing the Best Hashtags To Gain Followers

When choosing hashtags, you need to make sure they’re relevant to both your content and target audience. They have to accurately describe what your video is about while also optimizing your post to show up on the right feeds. 

It might make sense to use #howtomaketheperfectwingedeyeliner, but you need to follow a more precise hashtag strategy based on research. Here are five tips to help you identify the best hashtags to get followers:

1. Keep an eye on the competition. Find out what popular industry hashtags they’re using, particularly with posts similar to yours that are getting good engagement. You can also learn what tags are not working. 
2. Study your target community’s current hashtag preferences. Check out the posts of users in your niche community to identify their latest interests. They’re most likely searching for content that uses the same hashtags or keywords they use. The best place to start is the posts of your active followers and followers of other creators in your niche. 
3. Introduce a branded hashtag. Start adding a branded hashtag to your posts to build awareness and fuel a trend among your followers. Using a branded hashtag is perfect for campaigns, product promotions, and user-generated content (UGC). 
4. Identify the best hashtag combination for maximum reach and engagement. Combine popular hashtags with niche keywords. Trending tags will help add your content into trending conversations. Niche hashtags will help you reach your target audience. 
5. Don’t spam your caption with too many hashtags. The popular recommendation is to use three to five relevant hashtags per post. These should be enough to optimize your content to rank high in searches and target the right audience.

Where To Find the Right Hashtags for Followers 

How do you find the right tags for followers? It may be easy enough to come up with catchy and accurately descriptive tags on your own. But if you want to maximize your reach and get more followers, take advantage of the following hashtag research tools and resources:

• The Trends tab on TikTok Creative Center. The TikTok Creative Center is a rich resource for creative inspiration and trend discovery. Go to the Trends tab and explore trending hashtags in your preferred industry. You can filter the list of hashtags based on popularity or from new to the top 100. 
• TikTok’s search tool. Type a keyword or hashtag you want to use. On the results page, swipe left on the navigation bar at the top, then select the Hashtags tab. The results will also show you all available variations for the keyword/hashtag and how many posts are using each one. 
• Hashtag generator. Use a third-party TikTok hashtag generator to get hashtag ideas based on your preferred keyword/phrase and category. It would also be a good idea to check the hashtag recommendations against TikTok results via the app’s search tool. This way, you’ll have an idea of how popular the tags are. 
• Your TikTok community. Again, check out the posts of popular creators in your industry/niche. You should also take the time to view the posts of their most active followers, as well as your own. Identify posts with the highest views and engagement and see what hashtags were used. 

Do Hashtags Still Work?

Every creator and brand still needs a well-developed hashtag strategy to help them grow across various social media platforms. As trends and user interests evolve, so should your hashtag strategy. 

Using the right hashtags for followers primarily involves niche targeting, particularly for creators and brands that are still growing. On TikTok, focusing on your target audience’s interests when developing an effective hashtag strategy works quite well. This tactic will help you stay within the radar of genuinely interested viewers and drive higher follower conversions. 

You can also double your targeting capability when you sign up for a High Social plan! Leverage High Social’s advanced, proprietary AI targeting algorithm, which perfectly complements TikTok’s own recommendation algorithm. Connect with more viewers who are most likely to become lifelong fans. 

Start growing your TikTok with High Social today!

Frequently Asked Questions 

Let’s answer a few more questions, to sum up everything you need to know about using hashtags for follower growth!

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