How To Grow Followers on TikTok and Keep Them Coming

Building a solid follower base on any platform is a tough job. However, TikTok makes it easier for creators and brands to grow their following with the help of its robust algorithm. You must learn how to grow followers on TikTok using best practices and develop a growth strategy that works. 

Keep reading to discover proven solutions that deliver consistent community-building progress! 

How To Grow TikTok Followers Organically: 5 Best Practices

Across all platforms, your follower count is a good indicator of popularity in a creator or brand’s niche/industry. It demonstrates an account’s potential in terms of audience reach. It’s also proof of their credibility and relevance. 

Organic growth remains the gold standard on any social media channel. It’s the only type of growth that almost always guarantees that followers will deliver consistent and even high engagement. Growing organically is often slow, especially for those just beginning their TikTok journey. But it also offers the greatest rewards. 

Here’s your ultimate guide on how to grow TikTok followers organically!

1. Know What Your Target Audience Wants

Are you eager to learn how to grow a following on TikTok? The first rule is to know what your target audience wants. Let your audience’s content consumption preferences lead the way, so to speak. Use TikTok for search and discovery to help you identify the hottest topics in your community. 

There are two primary TikTok resource tools you can use to find industry- or niche-specific topics that are currently trending:

1. TikTok Creative Center. Discover content inspiration based on keywords and creative insights. Explore hashtag, song, creator, and video trends in various industries. Access creative tools to help you with original content development.
2. Creator Search Insights. Identify popular search topics under various categories, as well as content gaps in your niche. Content gaps are search categories that don’t get a lot of results. Create content to fill a gap and gain high visibility on the feeds and searches of users interested in the topic. 

You can also check out the most popular videos of established creators who share your audience to find content inspiration. 

2. Prioritize Niche Content To Grow Followers on TikTok 

Especially when you’re still building a solid follower base on TikTok, it’s important to stick to what you know best. 

When creating content, focus on a subject matter that’s in your wheelhouse. Niche targeting is an effective organic growth strategy on the video-sharing platform, as TikTok’s recommendation algorithm prioritizes user interests over other factors. 

Having a narrower focus may seem counterintuitive when you’re trying to gain new followers. But it actually makes sense if you want high viewer-to-follower conversion rates. The more viewers you convert into fans, the more relevant you’ll appear within your niche community. This will signal TikTok to recommend you to more users whose interests align with yours. 

3. Understand How the Algorithm Works

Familiarize yourself with the algorithm’s content recommendation process. More specifically, you should understand how the For You feed (FYF or For You page/FYP) recommendation system works.

The For You feed, or FYF is TikTok’s primary content feed. It’s similar to Facebook’s and Instagram’s homepages and is the first thing users see when they launch the TikTok app. The feed delivers a continuous stream of content, which the algorithm selects based on a user’s interests and interactions. 

You can make the FYF recommendation process work in your favor by creating content that caters to your target audience’s interests. Optimize your posts with the proper signals (relevant hashtags, keywords, etc.) to let the algorithm know who your intended viewers are. 

Simply follow the same formula that TikTok uses to recommend content to users. This will give your posts greater visibility on the feeds of viewers who are most likely to hit your follow button. 

4. Keep an Eye on Your Analytics

Closely monitor your Analytics to help you fine-tune your growth strategy and figure out what works and what doesn’t. As you create more content, TikTok will have more data to use to provide you with reliable insights into your performance. 

If your videos are getting tons of views, check if you’re also generating followers and engagement. A high views-to-follower ratio means you’re targeting is on point, i.e., you’re reaching interested viewers. A low ratio, on the other hand, means you need to improve your targeting strategy. 

A high views-to-like ratio is a good indication that you’re creating relevant content. The opposite means you may need to step up the quality of your videos or keep up with your community’s changing interests. 

5. Be Authentic and Consistent

Authenticity and consistency are crucial to establishing a strong presence on the platform. This is especially true when you’re still learning how to grow more followers on TikTok. 

Compared to other social media platforms, TikTok strongly advocates for authenticity among creators. Raw and candid videos are among the most popular on the app. They’re also the reason TikTok generates the highest engagement compared to other channels. 

Even when using TikTok’s innovative filters and effects, it’s still important for content creators to stay true to their identity. The more relatable you are to your viewers, the more followers you’ll add to your community. 

Consistency, on the other hand, applies to your voice/messaging and your presence on the platform. Consistent messaging and posting will help you create a lasting impression, build top-of-mind awareness, and reinforce your relevance in your niche. A stronger presence, in turn, will signal TikTok to suggest your account and recommend your content to more users. 

How To Grow Followers on TikTok Fast

Sometimes, you may have to shift to a higher gear to help your follower growth gain momentum. Perhaps you need to gain tons of new followers quickly to land a brand collaboration or enable LIVE access. Or maybe your growth has plateaued, and you want to jumpstart it again. 

Here are solutions you can try if you want to learn how to grow followers on TikTok fast:

• Run a TikTok giveaway. This is a tried and tested strategy for generating new followers. Stick to the basics, i.e., keep the rules simple and the contest period short. Just ask participants to follow your TikTok page and invite three other friends to do the same.
• Take advantage of TikTok ads and sponsored content. Ads and sponsored content allow you to boost your visibility on feeds and specify your target audience. Higher visibility among your intended audience increases your chances of connecting with viewers who’ll eagerly tap your Follow button. 
• Collaborate with creators or brands. Collaborations are among the most effective ways to instantly widen your audience reach. Select a creator/brand that shares your target audience to deliver your content to a bigger pool of interested viewers. 
• Use a TikTok growth service. Find the best TikTok growth service that will help you accelerate follower growth and find followers who will stick around. Find a service that’s trustworthy; always read customer reviews. If you decide to use a service that sells followers, learn how to purchase followers safely.

How To Grow TikTok Followers: Frequently Asked Questions

How can I quickly gain 1,000 followers on TikTok to get LIVE access? Why is my growth slowing down? Let’s answer some more FAQs to help you strengthen your growth strategy. 

How To Drive Accelerated Follower Growth

Views are easier to come by on TikTok. This means creators and brands have better odds of growing their follower base faster on TikTok than on other platforms. But you still have to work to convert your views into followers. 

Each view from a user represents a potential follower. If you know your audience and how TikTok’s algorithm works, you’ll always reach viewers whose interests align with yours. And you’ll drive accelerated follower growth every time you share new content. 

Learning how to grow followers on TikTok organically should be the first order of business for new creators and brands. Prioritize organic strategies over other solutions to ensure lasting growth and consistent community engagement. If you need help navigating the TikTok landscape and capturing followers, sign up for a High Social plan! 
Give yourself a powerful targeting advantage from the get-go. Leverage High Social’s advanced, proprietary AI targeting technology to connect with more users most likely to tap your follow button. Start growing your TikTok today!

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