TikTok Growth Strategy Tips To Put You on the Map

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Carolyn Howell

Last Updated: Oct 15, 2024

TikTok Growth
Want More Real TikTok Followers?

Let’s be honest. Your TikTok growth strategy needs work. We haven’t seen it, but we can tell. Every content creator’s strategy needs work. The rules on TikTok change fairly often. You can’t grow on the platform if you don’t keep up with them.

Maybe you think your methods are effective. You have a content calendar, and you know how to schedule posts. Still, you could be doing so much more for your TikTok page.

This article will help you refine the strategy you have now. Maybe you have already incorporated some of our tips. This article will tell you how to use those tips even better. 

Everyone could use some improvement. Fortunately, you are already in the right place. Read this article for the best tips on improving your growth on TikTok!

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3 Organic TikTok Growth Strategies Using the TikTok Algorithm

It’s easy to succeed on TikTok if you know what you’re doing. The issue is that most people don’t know what they’re doing. They think that the TikTok algorithm is their arch-enemy that they must conquer. The algorithm gets such a bad rep.

You simply need to know how to use the algorithm to your advantage. You may have to revamp how you approach TikTok to do this. Read our top three tips on how to grow your TikTok page organically.

1. Post Consistently

There is no such thing as too much regarding TikTok. The platform is one of the most densely populated social media platforms. To ensure your target audience sees you, you must have content out. They may not see the video you posted yesterday. You should ensure they see one you post today.

If they don’t see your video, another content creator may take their attention. You must let the TikTok algorithm know you want to grow on the platform. You do this by allowing users to engage with your content. 

They can only like a video one time. They can comment on a video multiple times. But they may not have much to say. Give your followers more organic content to engage with. Some TikTok users would love to engage. You just need to allow them to do it.

Let TikTok see that your target audience pays attention to your videos. It will boost it to promote your content more. It will think that this compelling content may grab more people’s attention.

A camera phone records a video of three friends standing against a brick wall.

2. Engage With Comments

Your engagement rate is something you should guard very aggressively. It is one of the key indicators of growth on the platform. Let me know what types of content you should do more or less of. Any good marketing strategy keeps a close eye on the level of engagement on a TikTok profile.

One way to maintain a healthy engagement rate is by encouraging comments. Firstly, encourage comments using good captions. You must supplement your comment section if you don’t get as many comments as you like. Respond to the people who went out of their way to support your content.

It is fairly easy to tap “like” a Tiktok video. It’s also easy to save the video. Leaving a comment takes deliberate action. Show the people who comment that you appreciate them by responding to their comments. 

This action adds to the overall engagement on your TikTok page. Ultimately, it helps to grow your page. The TikTok algorithm will see that the common section is growing. It will think more people will like the videos since so many active users already do.

We have a bonus tip for you. Comment on the videos of other TikTok content creators. Join an existing conversation. This trick is a stealthy way to get your name out there. People will see your engaging comments and click on your TikTok name. That could leave them on your profile so they can watch your other videos.

It’s best to comment on videos that already attract your target audience. Talk to people who you think would like what you post. Doing this increases your chances of getting new followers. Don’t blatantly tell people to head over to your page. Just use your effervescent personality.

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3. Promote Your Content

People would like your content if they knew about it. Unfortunately, you may not be promoting your content enough. 

Do you encourage your TikTok videos immediately after you upload them? Or do you allow people to find them by chance? Do you promote on other social media platforms? Or do you like to keep your TikTok on Instagram life separate?

It’s time to start telling people about your content. It could be the small act you must do to increase your engagement. Do you plan to post a live stream soon? 

As a growing creator, you shouldn’t go live at random. Promote your live stream beforehand. Let people know that it would be an event they don’t want to miss.

Hosting live events is a big part of TikTok influencer marketing. It is how many influencers gain an income from TikTok. Some of them don’t earn from video views. Some are yet to receive a contract from a brand. They may still be looking for potential customers for their digital products.

Some creators depend on the TikTok gifts from live streams to make content creation worthwhile. A live stream is a great opportunity for creators. That is why you need to promote it adequately.

A man records his two friends performing a challenge.

3 Trends To Follow on TikTok

TikTok is the birthplace of many Internet trends. If you choose the trend wisely, it could be the birthplace of your TikTok influencer career. You will have to join a TikTok trend or two to do that.

Of course, you should maintain a level of individuality. Why would someone follow you if you are exactly like the next creator? Keeping up with trends is simply part of being a social media influencer. You need to keep your ear to the ground.

Do you know the forms in which these trends come? There are many opportunities to follow TikTok trends. We can talk about a few. 

Feel free to choose which ones to incorporate into your content. Or, you could include them all. Do your best to give your content the best chance of growth and visibility.

1. TikTok Challenges

People find watching people attempt challenges entertaining. This is why TikTok challenges have their genre on the platform. People can invent challenges for every possible genre on TikTok. Here are the top five:

  1. Cooking challenges involving strange ingredients.
  2. Makeup challenges or hacks to show off creativity.
  3. Dance challenges where people perform a popular routine.
  4. Prank challenges where TikTokers innocently prank people around them.
  5. Dares where people do borderline dangerous things for entertainment.

There is a challenge out there for you to try. We guarantee there is one that fits your brand perfectly. TikTok users may already be on the platform looking for this challenge. It would be good if your video showed up in the search results.

This video could be the gateway to gaining a regular viewer to your Instagram page. You don’t even necessarily have to do well at the challenge. Watching you fail might be entertaining. That would be the reason someone engages with your video. It could adequately show off your personality. Ultimately, you could gain a new follower. 

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2. Audio Clips

Your favorite musical artist uses TikTok to promote their latest song. Think of Sabrina Carpenter, Harry Styles, and Justine Skye. They’ve all had viral songs on the platform. It helped people to discover their music. Ultimately, it led to them earning new fans. These fans may have streamed their music after hearing the TikTok clip.

But enough about them. How do you benefit from their trending audio clips? Well, TikTok helps to push trending music on the platform. It can only do this by promoting the videos that use these audio clips. If you use a trending audio clip, TikTok takes notice. It is more likely to put your video on the For You Page (also known as the For You Feed.)

Now, more people can see your video. They might visit your page and watch other videos if they like it. This is how you grow on TikTok. Growth always begins with greater visibility. People can only follow you after they see your content.

If you hear a trending audio clip, try to use it. You don’t even have to start a new video from scratch. You could repurpose old video clips in your Favorites folder. This video will likely reach a broader audience you didn’t consider.

A camera records a woman showing off her dress.

3. Topics

There is always a trending topic on social media. Celebrities depend on their names staying in the media to stay relevant. They rely on social media influencers to talk about them.

Fans use TikTok as a search engine. If they want to find out about a trending topic, they go to this app. It would be useful if your video came up when they performed the search.

Keep your content current by talking about some trending topics. You don’t have to talk about every single one. Just stick to the ones that are on brand for you. You don’t even have to give controversial takes. It might be enough to create a video that provokes thought. Lead your followers to the comment to engage with you there.

Of course, make sure you incorporate relevant TikTok hashtags. This tactic helps people find your content when they look for certain topics. Someone may find you because they are looking for a particular video. 

Then, they may stick around and watch your other videos. This path is how you grow on TikTok. Ultimately, you attract more followers by giving input on a viral topic.

You don’t have to make your video from scratch. You can find someone else’s content and stitch the video. It is an effective way to piggyback on a video that is already going viral.

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Frequently Asked Questions About Creating a Strategy for TikTok Growth

Maybe it’s because they see these creators with millions of followers. Perhaps it’s because they know they can achieve much more on TikTok. Whatever the reason, people want to learn how to grow their following on TikTok. 

They have lots of questions before they make a move. Find answers to some popular TikTok growth questions below to increase your online following.

How do I optimize TikTok follower growth? 

You can grow your TikTok page by adopting new methods to boost your growth. Here are four tips that can help you boost your TikTok page:

1. Post consistently so your followers have content to engage with. The constant engagement ranks favorably with the TikTok algorithm.
2. Participate in TikTok trends by using trending audio clips, topics, and TikTok challenges. People will inadvertently find your page while looking up trending topics.
3. Incorporate branded, niche, and popular hashtags to boost your online visibility.
4. Go live on TikTok and interact with your followers in real-time.

Who is the target audience for TikTok? 

Traditionally, TikTok attracted a relatively younger target audience than other social media platforms. Over time, it began to attract users of all ages. Content creators in all genres and age demographics can find a following there. 

TikTok also curates the content based on the age a person enters when they create their account. Therefore, younger users won’t see particular types of content on the platform.

How do I grow my TikTok audience?

You can grow your TikTok audience by incorporating proven content strategies. One strategy is using relevant hashtags in your video description. Choose your keywords wisely and make them into hashtags. This will help people find you when they search for particular keywords. 

Popular hashtags will help general followers find you. Niche hashtags are for users looking for specific topics. Branded hashtags are great for social media campaigns and storing user-generated content (UGC). Blending these categories together and placing them in your video description is important.

What is the best TikTok strategy? 

The best TikTok strategy to incorporate will vary from brand to brand. Some content creators can survive by solely hopping on trends on the platform. Others can propel themselves into using a single viral moment. 

Then, they have to work to keep the attention of the fan base they attracted. Most content creators discover their stride by trial and error.

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We Will Help You Grow on TikTok

We’ve been studying TikTok for some time. You know how the algorithm works and how to bend it in your favor. We know you will find useful tips in this article. However, it might take time to incorporate new content strategies. As a growing creator, balancing your other social media platforms would be a lot.

It’s time to get some help growing on TikTok. We suggest the TikTok growth service High Social. We are a formidable growth website. We know how to bring followers who will appreciate the content you share. They won’t just be random people who visit your TikTok page. They will engage and stick around.

We owe our successful numbers to our sophisticated AI targeting technology. We’re proud of the results that we can achieve. With these high-quality followers, your account will have no choice but to grow. 

Do you want your engagement and following to go through the roof? Incorporate us into your TikTok growth strategy, and trust us with your growth. Sign up with High Social!

TikTok Growth