TikTok Ideas for Beginners Who Are New To Content Creation

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Carolyn Howell

Last Updated: Jul 23, 2024

TikTok 101
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You see that there are millions of TikTok accounts. So many creators are already active on the platform. They take part in popular trends and know how to go viral. It may be a little intimidating to be a newbie. Fortunately, you are in the right place. We have all the TikTok ideas for beginners. You will find ideas for the video type that suits you.

Pretty soon, you will see the reach of an original video skyrocket. Just follow our tips and watch the magic happen.

A woman poses to take a video of something in front of her.

TikTok Video Ideas for Beginners That Are Easy To Execute

In the beginning, it’s all about bringing as much attention to your page as possible. You want to create an initial fan base. These people will like your videos when you need them the most. Let’s bring a lot of traffic to your new TikTok page. Here are some simple ways to do that.

1. Join TikTok Challenges

Creators love to show how well they can do something. It could be how well they can dance, create something, or prank their loved ones. You could join as well. Take part in a TikTok challenge and show everyone how good you are at something. These are opportunities for virality. 

TikTok users might be looking up entries to this TikTok challenge. They may not know that you exist. They could find you if they go looking for this challenge. They may look at the other videos on your page. If they like what they see, you make a new follower. The exposure that you get from these challenges is great. 

2. Stitch a Video

Other creators on the platform are already making waves. You could hop on that same wave. TikTok allows you to stitch TikTok videos. This way, you can respond to a trending topic with your thoughts. This could be celebrity news or social issues. It could also be a simple video that makes people laugh. 

You can focus on videos that are already doing well and capitalize on their success. Initially, this could be a great way to build an audience. However, don’t make it the bulk of your content. People need to get to know you in the early stages of your TikTok account.

3. Repurpose Instagram Videos

You may have some IG videos that did very well on that platform. Try your luck on TikTok as well. You can give these videos new life on a new platform. Some of your audience on TikTok may not follow you on Instagram. To them, these videos will be fresh content. 

This significantly limits the amount of effort you have to put in. If you find it hard to develop content quickly, fill in a gap with an old Instagram video. You may still have the clips on your cell phone. 

Upload it to TikTok using a hashtag that explains that it is a video from the past. Or, that may not be necessary. Let your followers think that the content is up-to-date. 

Sometimes, there is an intersection with the type of content that works well on each platform. Still, TikTok vs. Instagram content can differ. Some creatives get away with putting out more risky content on TikTok. That video that you uploaded to Instagram will do better on TikTok.

These TikTok video ideas for beginners should set you on a great trajectory.

A person records a video of a chocolatey dessert.

TikTok Content Ideas for Beginners Should Incorporate Good Marketing Strategies 

You can’t just post your lip-syncing videos and dance challenges and go. There has to be some order to how you share content on this social media platform. Here are four TikTok content ideas for beginners.

1. Implement a Great Hashtag Strategy:

Create posts with great TikTok hashtags. This will help people discover you on the platform. People use these keywords to search for topics that they are interested in. 

Your content should show up in the results. This could lead them to watch your other videos or follow you for more. Have a good mixture of popular, niche, and branded hashtags.

2. Post Consistently

Don’t think for a second that you’re doing too much on TikTok. Your true supporters love seeing your content regularly. How do you gain followers without oversharing? More videos mean more chances to land on the For You Page, FYP (also known as the For You Feed). 

In the beginning, you will need every opportunity you can get. You can post simple videos or more complex ones. You could develop a series to keep your followers hooked on what you have to share. 

Maybe you want to talk about your experience trying out a new restaurant. Make an entire journey out of it. Create a video where you choose an outfit for the outing. You could create another video where you accessorize this outfit or put on makeup. Another video could be a montage of all the food items you ate. 

Finally, you could do a comprehensive review of the experience. This may not be your exact series. The point is that you can maximize one event. One story can yield many possible TikTok videos. 

Your followers may stick around for the entire journey if you create a playlist from it. This way, it doesn’t come off as you being monotonous. Instead, each post is worthwhile.

3. Try To Go Live

Eventually, you need to get over any stage fright you may have. A TikTok livestream is a great way to drum up engagement for your page. People can get to know you on a personal level. There is something very authentic about a real-time stream. You don’t have time to perfect anything. People see you as you are.

You can create an agenda beforehand so you know what to talk about. You don’t have to share that with your viewers if you don’t want to. You can open the floor to them for questions about you. 

A livestream can be a double-edged sword. They may want to know very personal details that you can’t share. But that is just the fun of a TikTok livestream. You never know what could happen.

If you follow the TikTok Live rules, you could even earn some income.

4. Collaborate With Other Creators

Other creators are trying to start strong on TikTok. They might be in the same industry as you. Or, they may not. Creating videos with them could expose you to another target audience. 

When you collaborate, one creator vouches for another. It won’t be as hard to earn the approval of those followers when someone they follow has pre-approved them. That creator gets the same benefit from you as well. 

It’s easy to think of TikTok as a competitive platform. Try to think of it as a community of like-minded creators. When you come together, you increase what you can achieve overall. You just need to find the right influencers. You could even open the floor to influencer marketing opportunities.

4 Content Ideas for Your Niche

It’s normal to have a range of interests. We are diverse people who like many different things. You can find people in the world who like the content that you make. 

You just need to know how to capitalize on your type of content. Whether you are into fitness or DIY projects, you need good content ideas. Here are four ideas you could look into.

1. Lifestyle Content

Maybe your life is like a movie. You could do something abnormal to the average person. Your morning routine could be unique to you and your lifestyle. You already have the makings of an interesting lifestyle influencer. Show off the spontaneity that accents your life.

Or, your life could be extremely mundane. You live like the average person does. This is also a great idea for content. Some people like to find someone on the internet to whom they relate. Seeing extraordinary lives can be stressful for some people. It is relaxing to know that someone on the other side of the globe is also leading an average life. 

You could devise ideas to liven up a dull lifestyle. Show people how they can spice up their morning routines. Demonstrate how they can make the best of living in their hometown. Not everyone has the luxury of constant travel. You can show them that they can still live a good life.

You have to trust that your true followers will find you. Create content that shows off your life, and watch them trickle in. As a beginner, you just need to document your life. Pay attention to the aspects of your life that get the most attention. 

2. Beauty Content

Is everyone obsessed with being young forever? Or, people just want to ensure they always look their best. They do it by using the best makeup products and tools. Or they invest money in procedures and treatments. You could benefit from creating content on TikTok as a beauty influencer

People are constantly coming up with new ways to look beautiful. You could hop on the existing trends on the platform. You could review products that people are reluctant to spend money on. You could review procedures that everyone claims work. 

TikTok users will be clamoring to hear your unbiased and unsponsored review. You won’t have to worry about what content to create next. Beauty is a very active industry and has been for some time. It is even an area on TikTok that attracts challenges.

Focus on the beauty tips and secrets that you use now. You don’t have to spend a lot of money in the beginning. When brands see you create great content, they may eventually sponsor you. That way, creating beauty content is more sustainable.

Two women take a selfie together.

3. Family Content

From the days of YouTube, people have loved family content. As a TikTok beginner, you want to maximize your existing resources. You already have a great family, right? 

That is the kind of content you can focus on. A partner, kids, and a few dogs never get old. Maybe you are in a non-interracial relationship or adopted a kid. Those dynamics do well on the internet.

However, you must remember that sharing your children on the internet could be risky. When creating this family content, remember that your children’s consent matters. Try to be secretive about your address and where they go to school. Avoiding landmarks and school logos is a given. 

Some creators can go their whole career without showing their children’s faces. If that’s possible for you, consider it.

4. Educational Content

Are you a history fanatic? Maybe you know random pieces of information about things no one else knows. Consider creating a TikTok page for educational videos. 

Remember that TikTok is a search engine in itself. People go there to find information on celebrities and news. Your page could be the source that breaks down all that complicated information. People love watching videos instead of reading. You could be the person that makes digesting information easier. 

Good TikTok Ideas for Beginners Aren’t Enough. You Need Us!

Congratulations on beginning your TikTok creator journey. You have a long way to go, but you have already started. Perhaps you have dreams of creating a huge platform of supporters. 

How do you plan on growing your TikTok page? Your friends at High Social can help you.

Good TikTok ideas for beginners will help grow your page, but they are nothing compared to a good AI targeting algorithm. Let us do the heavy lifting. Our technology is quite impressive, and we know you love it. 

Are you ready to become TikTok famous? Start growing your online platform with us today!

TikTok 101