Influencer Captions: The Final Touch to Your TikTok Videos

Profile photo ofCarolyn Howell, author

Carolyn Howell

Last Updated: Aug 15, 2024

TikTok Tips
Want More Real TikTok Followers?

There are some very lucky people out there. They are good at creating excellent visual content. Some of them can even come up with excellent influencer captions. That may not be your skill set. Fortunately, you have come to the right place.

We will tell you everything you need to know about using these captions for your TikTok content. Of course, we will give you some of our best suggestions. If you are in travel, beauty, or fitness content creation, there are some great gems here for you. Keep reading for them all!

A woman types on her laptop with her phone next to her.

Why Captions Are Crucial for Influencer Posts 

We know TikTok is a place for sharing photos and videos. It is one of the best social media platforms ever to do it. That doesn’t mean we can disregard the need for well-curated captions. Let’s talk about how useful this part of content creation is.

1. Capturing Attention

If your photo or video didn’t do it, your caption can. Do you want to bring more attention to your posts? Write an engaging caption. This text could be what keeps people on your post for longer. If you use the right words, you could influence people to stick around and follow you. 

2. Driving Engagement

Of course, securing engagement is an essential part of content creation. You might not have the content to do so. That is normal for creatives. Sometimes, they don’t run out of material or ideas. That is when they capitalize on their influencer captions

What you can’t have in visual appeal, you make up for in words.  A long caption could be responsible for people watching a video for much longer. It could lead to people leaving comments on your content. Your video might not be enough. For this reason, you should always pay attention to what you write.

3. Conveying Brand Messages

These days, people expect brands to have political stances. People expect brands to take positions in times of social and economic turmoil. Creating a sophisticated TikTok video that explains your position may be difficult. Fortunately, you have a caption to do that in. 

There may be controversy surrounding your brand that necessitates reputation management. A feed post is a great forum to make a public statement. Stories are amazing, but they only last 24 hours. The permanence of a TikTok post shows that you have very strong opinions.

Take advantage of the opportunity to use unambiguous language. Your caption is a space to make your values very clear. This necessity may not come often. Make sure you use it to the best of your ability when it does.

A woman types on her cell phone with a coffee on her table.

Captions for Fitness Influencers

Sometimes, your captions contain instructions and TikTok workout regimens. Other times, you created a detailed TikTok video that has all the information they need. In those moments, you don’t need an extensive caption. You might need something short, catchy, and effective.

Fitness influencers already do so much work to create their content. We want to help them with some ready-made captions for their posts. 

Here are some great captions for fitness influencers who need to shape their posts:

  • “Embracing the grind, achieving my goals.”
  • “Pushing limits, surpassing boundaries.”
  • “Guiding others to unlock their potential.”
  • “Strong body, strong mind, unstoppable spirit.”
  • “Fitness is my expertise, motivation is my superpower.”
  • “One rep at a time.”
  • “Empowering myself, one weight at a time.”
  • “Passionate about helping others achieve their goals.”
  • “Personal training is my calling.”
  • “Embracing the burn, redefining my limits.”
  • “Crushing goals, one workout at a time.”
  • “Fostering change, inspiring greatness.”
  • “Embracing the grind, sharing the gains.”
  • “Sweaty and satisfied.”
  • “Pushing limits, supporting one another.”
  • “Selfie game strong, workout game stronger.”
  • “Progressing beyond what I thought was possible.”
  • “Determination fuels my workouts. Progress fuels my motivation.”
  • “Did you make time for exercise today?”

Pilates

The Pilates craze is still going strong. Some people thought it would die down like other internet trends. However, influencers are still gaining traction in creating routines. Some base their entire content creation career on this subgenre of fitness influencing

If this describes you, you need captions to bring it home. Here are a few casual options for you to use in your next post:

  • “Pilates: My therapy, my sanctuary.”
  • “Do I have abs yet?”
  • “Do it for the after selfie.”
  • “Pilates: The secret to a happy heart and a healthy body. “
  • “Inspire, empower, repeat. Let’s make Pilates a lifestyle.”
  • “I’m only here so I can eat more later.”
  • “Pilates – where strength meets grace.”
  • “Pilates addict. No rehab needed.”
  • “I do Pilates to justify eating a piece of cake.”
  • “Pilates: The magical art of squeezing muscles you didn’t know you had.”
  • “Pilates: The perfect excuse to wear stretchy pants all day.”
  • “I may not have it all together, but my Pilates game is strong.”
  • “Pilates makes everything better, including your posture.”
  • “Elevate your mind, sculpt your body.”

Running

Some people don’t want to go to a gym or studio. They get their buzz from doing intense cardio. They like finding beautiful paths and outdoing themselves each time. Here are some captions for the runners among us:

  • “Run often. Run long. But never outrun your joy of running.” — Julie Isphording 
  • “The miracle isn’t that I finished. The miracle is that I had the courage to start.” — John Bingham
  • “Take control of your workout and make the decision to succeed.” — Matt Wilpers
  • “Running is the greatest metaphor for life because you get out of it what you put into it.” — Oprah Winfrey
  • “Fast running isn’t forced. You have to relax and let the run come out of you.” — Desiree Linden
  • “You can’t be upset at the results you didn’t get for the work you didn’t do.” — Jess Sims
  • “A lot of legends, a lot of people, have come before me. But this is my time.” — Usain Bolt
  • “There are better starters than me, but I’m a strong finisher.” — Usain Bolt

A person in active wear types on their cell phone.

Captions for Travel Influencers

You may leave the country but don’t leave these captions for influencers behind. Yes, your photos of glaciers and waterfalls leave you utterly speechless. That is still no excuse for you to go captionless. 

When you can’t find the words to say, refer to this list of captions. They are great options to choose from when you’re too busy on your latest excursion:

  • “Nature is the art of God.” — Dante Alighieri
  • “Jet lag is for amateurs.”
  • “Let’s find some beautiful place to get lost.” — Anonymous
  • “Traveling — where every road leads to a new story.”
  • “Life is an adventure, dare it.” – Mother Teresa
  • “Nature always wears the colors of the spirit.” — Ralph Waldo Emerson
  • “Discovering new horizons, one step at a time.” — Anonymous
  • “Born to roam, explore, and wander.”
  • “Through travel, we become citizens of the world.”
  • “To travel is to discover that everyone is wrong about other countries.” 
  • “Traveling: where getting lost is the best way to find yourself.”
  • “Let’s wander where the Wi-Fi is weak.”
  • “Traveling – where every road leads to a new story.” 
  • “Travel is the only thing worth spending on.”
  • “Adventure awaits those who dare to explore.”
  • “Adventure awaits those who dare to roam.”
  • “Jobs fill your pocket, but adventures fill your soul.”
  • “The world is full of magic places, waiting for our senses to grow sharper.” — Lawrence Durrell
  • “I travel not to go anywhere but to go. I travel for travel’s sake. The great affair is to move.” — Robert Louis Stevenson

And now you won’t have to waste time thinking of the perfect caption. Enjoy your vacation as a travel influencer fully without spending too much time on your phone.

Captions for Beauty Influencers

This one is for the beauty influencers. We hope you see the beauty in having a good caption on IG. If not, use these captions until you do:

  • “When in doubt, add more sparkle.”
  • “A little glam can turn any day around.”
  • “Makeup is not a mask; it’s an art, passion, and expression.”
  • “Brows, lashes, lips: Frame the masterpiece that you are.”
  • “Beauty like this doesn’t just happen.”
  • “No matter the trend, healthy skin is always in.”
  • “Self-love is the best love.”
  • “Look Better. Feel better.”
  • “All I need is coffee and mascara.”
  • “Just wing it. Life, Eyeliner, Everything.”
  • “Walk into the world of beauty.”
  • “Treat yourself like a queen.”
  • “My highlight shines as bright as the sun, and I’m not mad about it.”
  • “I spent too much time putting on my makeup to claim I woke up like this.”
  • “I love looking into the mirror and feeling good about what I see.”
  • “Don’t let this day waste your gorgeous makeup.”

Whether you focus on skincare or makeup, you should find something good to use from this list.

A man in a green sweater stares intently at his phone.

Elements Your Captions Need

The keys to your online growth could be in the caption of your post. There are tactics for growth that you need to use to give your posts a chance for success. 

A cute and catchy caption is great. But to reach more people, you will need more than just a quote.

Here are two tips you can seamlessly integrate to boost your online presence.

Hashtags

Your captions simply are not complete without hashtags. Well, that is if you want to grow your page. For years, this tool has been a great means to expand the reach of TikTok pages.

Remember that people use TikTok as a search engine. This is where they learn about businesses, people, and hot topics. Incorporating these keywords could be useful if you want people to find your content. 

Of course, there is an art to it. You can’t simply throw a hashtag in front of random words. We have great resources on how to use TikTok hashtags for your growing online brand.

Our formula includes incorporating popular, niche, and branded hashtags into a caption. The blend allows you to find your target audience’s wide and specialized members. A hashtag generator will help when you don’t know what hashtags to use on TikTok.

You might notice that some of the biggest TikTok influencers don’t incorporate hashtags in their captions. They may not have to work as hard since they already have a huge following. As a growing brand, you must pay attention to this growth tactic. Feel free to use the resources at High Social for more information.

Call to Action (CTA)

You want people to talk about your content, right? Specifically, you need a discussion in the comment section. Well, sometimes people have a lot to say. They just need the boost to do it. That boost could be in the form of a CTA in your caption.

A CTA could be as simple as starting a conversation related to the video. Maybe you gave your followers multiple options in your TikTok video. The CTA could ask them to make a choice.

There is nothing technical about asking your followers about their thoughts on a matter. Here are a few examples of incorporating a good CTA:

  1. “Tell me your thoughts.”
  2. “What do you think about this?”
  3. “Am I the only one?”
  4. “Which one should I pick?”
  5. “In the comment section!”
  6. “Like if you agree. If you disagree, tell me why in the comments!”
  7. “Which one is your favorite?”

Pretty soon, your followers will start responding to each other. The result is a very active comment section that positively impacts your engagement rate.

A man with AirPods and a pen types on his smartphone.

Captions for Fashion Influencers Who Dress Better Than They Write

Sometimes, your outfit says everything. What more could you add? You already accessorized perfectly. Still, a good caption could be the final piece of the TikTok. You don’t have to think too hard about what to write. 

Choose from these captions for fashion influencers from some names you might recognize:

  • “Who’s that chick that’s rockin’ kicks?” — Miley Cyrus, ‘Party in the USA’
  • “Sweatpants, hair tied, chillin’ with no makeup on.” — Drake, ‘Best I Ever Had’
  • “Playing dress-up begins at age five and never truly ends.” — Kate Spade
  • “I don’t do fashion. I am fashion.” — Coco Chanel
  • “You try driving in platforms.” – Cher Horowitz, Clueless
  • “In order to be irreplaceable, one must always be different.” — Coco Chanel
  • “You gotta have style. It helps you get down the stairs. It helps you get up in the morning. It’s a way of life.” — Diana Vreeland
  • “Happiness is the same price as red bottoms.” — Ariana Grande, ‘7 Rings’
  • “One is never over-dressed or under-dressed with a Little Black Dress.” — Karl Lagerfeld
  • “Whoever said orange was the new pink was seriously disturbed.” — Elle Woods, Legally Blonde
  • “Darling, I’m a nightmare dressed like a daydream.” — Taylor Swift, ‘Blank Space’
  • “I don’t do fashion. I am fashion.” — Coco Chanel
  • “Fashion is the armor to survive the reality of everyday life.” — Bill Cunningham
  • “Ten different looks and my looks all kill.” — Cardi B, ‘Money’
  • “I’ll stop wearing black when they invent a darker color.” — Wednesday Addams, The Addams Family
  • “When I shop, the world gets better.” – Rebecca Bloomwood, Confessions of a Shopaholic
  • “On Wednesdays, we wear pink.” – Karen Smith, Mean Girls
  • “Step into the room like it’s a catwalk.” — Lady Gaga, ‘Fashion’
  • “Vintage tee, brand new phone, high heels on, cobblestones.” — Taylor Swift, ‘Cardigan’

A man wearing a pink hoodie types on his cell phone.

Frequently Asked Questions About Captions for TikTok Influencers

Captions for influencers remain elusive for some content creators. Luckily, we have answers to some of the internet’s most asked controversial questions.

How do you write a caption like an influencer?

To caption a video like an influencer, you must write one that drums up engagement. The best captions boost followers to leave comments or like the post. They will even encourage them to send the video to their friends. 

What’s a catchy caption?

A catchy caption is short and compelling. It is usually memorable because it is not too wordy. It may even be a caption from a popular song, movie, artist, or pop culture moment. It may be catchy because many people are already aware of its existence.

How do I start posting like an influencer?

You must post consistently and at the best times to post like an influencer. Influencers also post in a way that inspires responses from their audience. They also include well-curated hashtags to increase their discoverability on the platform.

What is a better way to say influencer?

Some people may not like the word “influencer.“ It gives the impression that followers are mindless sheep who easily succumb to influence. Instead, people use the expression “content creator.” 

This phrase gives the impression that a person simply films and uploads visual content for other people’s enjoyment. The encouragement to buy products is merrily secondary to what they typically do.

How do I caption my post?

How you caption your post depends on the post in question. You could use captions to show information about your content. Or, you could use something short and catchy if your post is self-explanatory.

A woman scrolls on her phone while she uses her laptop.

Influencer Captions Are Great, but Let’s Do More

If you read this article, you know how important captions are for your content. We look forward to seeing how you incorporate this into your strategy. However, it’s important to understand that captions aren’t magic. They won’t bring you a huge following just because you use them. 

You still need to take positive steps towards growing our brand. That is where the service of a growth expert comes in handy. High Social is just the place for that. We have a platform for TikTok influencers. They will tell you how useful our AI targeting algorithm is. We hope so since we’ve been working on it for about a decade.

Use our influencer captions for your content online. But don’t just stop there. Let our experts help you reach new heights for your content. We can bring your target audience to you. 

Aren’t you tired of just coasting? Expand your TikTok following with High Social today!

TikTok Tips