How To Get More Engagement on TikTok and Boost Your Profile 

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Carolyn Howell

Last Updated: Sep 10, 2024

TikTok Growth

Want More Real Tiktok Followers?

It’s time you learn how to get more engagement on TikTok. You open yourself to opportunities when you learn how to engage your followers. 

This article tells you everything you need to know. 

Read on for more information on building a stable, engaged following!

4 Types of Engagement 

Always look for a new way to increase engagement. There are four different ways people can interact with your content, all of which are important. 

Let’s talk about each of them.

1. Likes

It’s not enough to enjoy your content. People have to let you know that they like your content as well. How else will TikTok know that they want to see more of it? 

To tell you that they like your content, they tap on the heart icon. This method is a real way to convey interest in what you share online.

This simple act communicates to TikTok that a person wants to see more content like that. Likes also let us know that viewers enjoyed the video. 

This act is a relatively simple way to engage with content. Liking a video takes one tap on the screen. It is almost second nature to the average internet user. Doing so won’t take much time and will be quite impactful.

2. Comments

Sometimes, your followers can take a step further. Liking a video is not always enough. 

Sometimes, you need to share your views on the content in the video. That is where words come in handy. Fortunately, you can also leave comments on videos on TikTok. 

You can join in a conversation with other users. You can give your own opinion on what’s happening in the video. You can even get into a big argument with another TikTok user. 

It is entirely up to you. Whether the comments are negative or positive, they go towards the overall engagement. This should be excellent news for creators who sometimes create provocative or incendiary content.

3. Shares

Sometimes, content is too good to keep to yourself. A video might make you think of another user on the internet. You must share this video if they haven’t seen it. 

TikTok makes it easy to share a video with another user and provides multiple methods for doing so. 

Sometimes, you can even download the video straight to your phone. Then, you can share it in your group chats. These tactics help to promote your content without your direct interference. If your content is good enough, people will want to share it with others.

These new people could potentially engage with your content in other ways. They may like it or leave comments. 

4. Follower Growth

Liking and leaving comments are important ways to engage with content. The numbers add up, and each video looks good. However, it’s easy to do these actions and then keep scrolling. 

Every creator wants to have a community of people who engage regularly. Gaining followers is still the ultimate goal. It’s the best form of engagement because it guarantees future engagement. 

When you follow a page, TikTok shows you their content. When you see the content, you have more opportunities to engage with it. Then, you can like, comment, and share all you want. A creator will secure a steady stream of constant engagement. 

Why Is My TikTok Engagement So Low?

Your engagement rate could be low for multiple reasons. TikTok may have shadowbanned you. Or, your content just isn’t as compelling as you think it is. 

Calculating a low engagement rate is like the kiss of death. It can be so hard to build it up, especially when you don’t know what you did wrong. 

You ask, “Why is my TikTok engagement so low?” We don’t remember your account, so we can’t give a direct diagnosis. But we can provide potential reasons. 

So, let’s find the reason for this low engagement rate.

1. The Shadowban

TikTok may have taken action against your account. Have you heard of shadowbanning? This action is when TikTok restricts the reach of your content on the platform. It can do it without you even knowing. There is no formal notification notification on the app.

Some users simply find out because their content lacks engagement. They don’t see comments from their usual followers. They also don’t get visibility in front of new followers.

A shadowban can drastically affect your growth on the platform. Sometimes, you must look through your content to find what you did wrong, and then you have to remove the offensive material. 

Or, you may have to wait it out. While you wait, you might suffer irreparable damage to your TikTok account.

2. Your Content Is Boring

Someone had to say it. Unfortunately, you may not make the content people like to see. If you don’t inspire them to comment, why would they comment? If they don’t truly enjoy it, why would they double-tap?

If you want to see more TikTok engagement, it’s time to review the content you share. Take note of what performs well and what does not. Pay attention to the overall social climate. Your content should still show awareness of the overall cultural landscape.

Think of a topic everyone is talking about. Give your input, too. People are already talking about the subject. You could benefit from the wave as well. Your captions don’t start a conversation.

We have many tips for increasing your influencer engagement on TikTok. If you need new strategies, check out our resources on High Social. 

3. You Bought Followers

Perhaps you purchased some followers from a third-party website. Now, you are under the mistaken belief that these followers would engage in your content. The truth is that these aren’t real TikTok users. They won’t organically engage in your video content.

They exist strictly to give the impression of a stronger following. Now, you’re full of followers with very little engagement. You may have to eliminate these followers by deleting or blocking them.

If they routinely do nothing to engage in your content, they bring your overall engagement rate down. This affects your marketability and your reputation on TikTok. If they don’t seem like important things now, they will soon.

Tips To Improve Your TikTok Engagement Strategy

It’s time to fix the engagement problem. TikTok makes it easy to gain popularity on its platform. You just need to revamp your TikTok engagement strategy. The changes you need to make don’t have to be drastic. 

As soon as you get used to the steps, they will be like second nature.

Hop on More Trends

What would TikTok be without the viral trends? That is the birthplace of the most random content you can think of. Creators know to hop on these trends. It gives them access to a level of engagement they may not normally have.

We hope the trending audio doesn’t bother you. We suggest that you use it for your content as well. TikTok is likely pushing that audio to all of its users. The content that incorporates the audio will get a boost as well. More people see, and you may get engagement from a wider audience.

Share your views on trending topics. Sure, you have to be mindful of people’s attention spans. Still, stitching a viral video is a great way to bring attention to your page.

Collaborate With Other Users

It’s easy to think of TikTok as a competitive environment. Remember that TikTok users can follow multiple creators at once. Your following can grow while another creator’s following grows. You could benefit from collaborating with another TikTok user. 

Maybe they have access to your ideal target audience. Is there a specific group that you are trying to tap into? Another creator may have the trust of that audience. You might have the confidence of the audience they want access to. Or, one creator has the popularity and notoriety the other wants to benefit from.

Now you know exactly how to increase engagement on TikTok. Build up your content plan using these tips. Hopefully, you can find that broader audience with your engaging content.

What Happens When You Learn How to Get Better Engagement on TikTok

Learning how to boost your engagement online is useful. Everything on your page will improve after you get this down! This happens when you learn how to get better engagement on TikTok.

1. Page Growth

You will get TikTok’s attention when you increase your engagement. TikTok interprets high engagement rates as users having quality content. It rewards its quality by promoting it to more TikTok users. If these users see your content, they may want to see more of it. Thus, they will follow your page.

In a best-case scenario, you get followers on your TikTok page. Securing followers will help to keep the cycle of engagement going.


2. Greater Visibility

Do you remember that bigger audience you were trying to reach? With a stronger engagement rate, you have a better chance of reaching them. 

More people will want to stick around and watch your videos when they see the engagement. Social proof is a very powerful phenomenon. People ascribe value to things other people have deemed valuable.

3. Financial Opportunities

It’s no secret that TikTok is a great place to earn a supplemental income. You don’t have to have a massive following on the social media platform, either. 

However, a strong, engaged following is very attractive to brands.

It indicates that your followers trust you enough to spend their money on products. Engaging your following could have real-time benefits for you.

Frequently Asked Questions About Getting More Engagement on TikTok

Many people want to know how to boost engagement on TikTok. We compiled some of the most popular questions and gave our best answers.

How do you boost engagement on TikTok?

You can boost your engagement by doing popular trends, increasing the quality of your content, and posting consistently. You can also collaborate with other TikTok users.

Why is my TikTok engagement so low?

Your engagement might be low because you don’t post enough on the platform often. Fix this problem by posting more often on your TikTok account. Stitch videos or repurpose old video clips.

TikTok may have taken punitive action against your account. You can make a complaint to TikTok. You can also remove the offensive content and wait it out.

How do I make TikTok videos more engaging?

Crafting better captions can make your TikTok videos more engaging. The captions can encourage viewers to watch and leave comments.

What is the 3-second rule on TikTok?

The three-second rule says you must capture a viewer’s interest within the first three seconds. They may scroll to the next video if you fail to capture it.

Signing Up With High Social Is How To Get More Engagement on TikTok 

You see all the opportunities that await creators who can engage their following. Naturally, you want them for yourself as well. You’ve come to the right place. We specialize in helping creators just like you grow their online following.

We don’t just get you any followers. Our advanced AI targeting algorithm will help you get your desired followers. You will get engaged followers who love to comment and share your content.

This is how to get more engagement on TikTok. Sign up with High Social today!

TikTok Growth