Most Viewed TikTok: Who’s at the Top of Their TikTok Game?

Everyone has their favorite TikTok creators. And among the nearly two billion active TikTok users, TikTok’s top influencers and creators are collective favorites. If you’re curious about the most viewed TikTok videos, you’ll discover their creators are also among the most followed. 

Keep reading to discover which creators are at the top of their TikTok game! 

What Is the Most Viewed TikTok? 

What is the most viewed on TikTok? Based on the number of total plays, @ZachKing’s 2019 Magic Ride video claims the title, with 2.3B views! 

What does the number of views say about a video? On its own, the view count indicates the video’s total number of plays. This number includes auto-plays (when the video passes through feeds), loops, and repeat views. 

In general, the more views a video gets, the higher its potential for engagement and virality. But, finding interested audiences plays a more important role in driving engagement and achieving viral status. 

Based on the list of most viewed TikTok videos below, high views and engagement are both crucial to making a video go viral. But substantial viewership is the catalyst that sets off a video’s viral potential. 

Most Viewed TikTok Video of All Time

As of the current count, Zach King’s Magic Ride is the most watched video on TikTok. The video shows the King of Illusions flying around on a broom. 

The video’s caption reads, “They rejected my application to Hogwarts, but I still found a way to be a wizard.” The video also includes a broom emoji and the hashtags #illusion, #magic, and #harrypotter.

The video has:

• 23.5M likes
• 629K comments
• 1.1M saves
• 1.1M shares

Zach King currently has 81.3M followers and a whopping 1.1B likes.

Most Viewed Video on TikTok in 2023

2023 was a year of wins for everyone’s favorite master of optical illusion, Zach King. The top ten list of the most viewed TikTok videos of that year includes four of King’s videos. 

Here’s the complete list, according to Statista. Take note that most of these videos would now have higher view counts:

1. Zach King’s Magic Ride with 2.3B views. 
2. James Charles’ Christmas Sisters Party has 1.8B views, 8.7M likes, and over 100K comments. James Charles has 38.5M followers. 
3. Zach King’s Best Hiding Spot has 1.1B views, over 9M likes, and more than 120K comments. 
4. Zach King’s Glass and Cake Illusion has 966.9M views, 13.2M likes, and over 73K comments. 
5. Bella Poarch lip syncing M to the B has 690.7M views, 65M likes, and 2.3M comments. This viral video remains the most liked TikTok since it was posted in August of 2020. 
6. Zach King’s Wet Wall Illusion has 659.5M views, 11.3M likes, and more than 70K comments. 
7. Jamie Big Sorrel Horse dancing to Say It Right has 421.3M views, 52.6M likes, and more than 700K comments. 
8. Nyadollie’s beauty tutorial look has 409.1M views, nearly 38M likes, and over 700K comments. 
9. Adorable Baby Laughing by Daexo has 392.4M views, over 35M likes, and more than 400K comments. 
10. Billie Eilish’s face warp challenge has 357.4M views, nearly 41M likes, and over 500K comments.

How To Get the Most Views on TikTok

Amassing tens or hundreds of thousands of views for one video is already an impressive feat. Breaching the one-million mark in view numbers puts you on the fast track to virality. 

It’s true that anybody can become an overnight celebrity on TikTok — all it takes is one viral video. But how do you reach your first few thousand viewers? 

Here are some quick tips for how to get the most views on TikTok:

1. Get to know your target audience. Stay up-to-date on their interests so you can always give them what they want. 
2. Optimize your content for discoverability. Make sure your videos make it to the For You feeds of your target audience. Having interested viewers is the only surefire way to generate high viewership and generate engagement for your content.
3. Stay current on industry and niche trends. Never miss an opportunity to jump on a trending topic, effect, challenge, or sound in your niche or industry. These trends give you the greatest odds of getting the most views and going viral. 
4. Learn all the tips and tricks to go viral on TikTok. Learn from more successful creators in your industry. Learn from your TikTok analytics. And learn to adapt to viewers’ evolving interests.

Keep Viewership High With Compelling and Relevant Content 

If you want to amass tons of views, TikTok should be your social media platform of choice. TikTok has a low barrier to views, which is understandable considering that it’s a video platform and views are its primary currency. 

Your viewership can drop as quickly as it climbed, however. If viewers don’t watch it through to the end or engage with it, this tells TikTok that they don’t find it interesting. TikTok will reduce its visibility to match its dip in relevance. This will lead to reduced views. Sustaining interest in your video is, therefore, as important as capturing views. 

How do you keep people glued to your video? How do you convince them to tap your like button? You achieve both by delivering content that aligns with their interests. Whatever your niche and whoever your target audience is, your TikTok oeuvre must satisfy expectations and deliver value. 

Many TikTok users consume content as a form of escape. So, it’s not surprising that videos that offer entertainment have the greatest potential to go viral. What do the most viewed TikTok videos have in common? They’re entertaining, and their creators know how to consistently deliver value to their audiences.

If you want to keep your viewership high, know what your audience wants and how to reach their feeds through optimization. Sign up for a High Social plan to get expert guidance on developing your content and targeting strategies. Leverage High Social’s advanced, proprietary AI solution to magnify your audience-targeting capability. Start growing your TikTok today!

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