TikTok Ideas for Business: Growing Your Brand on the App

TikTok users spend an average of 95 minutes daily on this social media platform. This makes it an attractive location for businesses to promote their products and services. But when using the app for your brand activities, you’ll need TikTok ideas for business owners to capture attention.

As a business owner, there are multiple possibilities when it comes to the content you share on the platform. You can post informational content about your industry, behind-the-scenes peeks, and product videos. 

Read more to get helpful ideas for your specific business.

Why You Need TikTok Ideas for Business

Brand owners are recently trooping to social media platforms like TikTok to expand their market reach. Due to TikTok’s massive usage, it is a pretty effective tool for reaching your target audience. Since there is much focus on TikTok ideas for business, why do you need them to push your brand?

1. Boosting Your Brand Visibility and Awareness

TikTok has gathered over a billion users since its launch. Hence, it is a platform that comes in handy for boosting brand awareness and increasing your visibility on the app. Getting fresh, relevant, and shareable content ideas can help you reach potential customers.

The more unique your content, the higher the chances other users will share it. This can help you reach newer customers and increase conversions.

2. Reaching a Younger Audience

TikTok is more popular among younger people. This demographic, which consists of Gen Z and Millennials, may not be easy to reach through traditional media like TV and newspapers. 

That is why you should consider getting content ideas that resonate with them. By tapping into their buying power, you can foster brand loyalty.

3. Increasing Engagement 

As a business owner, getting the right content ideas for your TikTok page can drive engagement. The platform mostly moves with trends, challenges, and hashtags. If you get resourceful ideas that people find interesting, you can bolster your engagement rates, too.

Unique and relevant ideas are great if you’re trying to capitalize on trending topics and attract more engagement. This way, you’d keep your brand relevant and maintain sales.

4. Increasing Sales With Your Content

TikTok’s short-form video format allows businesses to create short product demonstrations and other types of content that influence buying decisions. If you plan your content ideas around creatively displaying your products and services, you’ll boost your chances of getting conversions.

The Best TikTok Content Ideas for Business

As a business trying to get more customers on TikTok, posting the right content is key. For example, content that effectively displays your products and services can help convince viewers to try them out. Here are the best content ideas for your business on TikTok.

1. Daily Routine Videos

Videos that show your daily routine provide insight into the work processes that occur at your business. These videos display the procedures that create your products or services. People often enjoy viewing this kind of content because it gives them an exclusive peak of your business.

When creating daily routine videos, prioritize showing the basic tasks that are most relevant to your business. Imagine what your customers are most curious about, and try to base it on that area. Whether you own a clothing brand, a restaurant, or a spa, these videos give you more visibility and drive conversions.

2. Content That Highlights Your Brand Values

Videos highlighting your brand values also create good results on TikTok. This kind of content creates a deeper connection between business owners and their customers. As a result, customers care more about the brands, favoring them over others. This can be a major factor in their purchasing decisions.

For this reason, create frequent videos showing the values your business stands for. Those who share these values will fall in love with your brand and potentially become recurring customers. Still, only promote values you genuinely care about. If you care about equality or the environment, promote these ideas in your content.

3. Employee Spotlight Videos

By sharing content that spotlights your employees, you can put a face to your brand. This way, your audiences can see the faces behind your services and products. Sharing simple videos with your employees, having fun, and joining conversations adds a human touch to your business, too.

This kind of content fosters trust and helps you build a loyal community. Of course, people will consider your brand more authentic if they can see those behind the products you’re pitching to them.

4. Educational Videos on Useful Topics

Share educational content relating to your brand’s industry or niche. This way, you’ll build a reputation as an authority and an expert in your industry. People willing to learn about related topics will come to you to ask questions.

Whether you own a cleaning business, fashion outlet, or home decor company, posting educational content boosts your social proof. In no time, people will come to you asking for helpful tips on performing related tasks.

5. Behind-the-Scenes Videos

Behind-the-scenes content is quite popular on TikTok and it is quite effective. Everyone loves a surprise when it comes to showing how things work and how businesses operate. Manufacturing and product creation are always fascinating

 regardless of the kind of business.

Your behind-the-scenes videos should cover the raw materials and production techniques to get the most reactions. By being transparent with your customers, they’ll trust your quality better.

6. Packaging Videos

Videos that show how businesses package their orders are quite popular on TikTok, mainly because they are satisfying to watch. As a business, you can tap into this idea and display the exact process of packaging your products for shipping.

Your videos should capture the personal touch and effort you put into safeguarding your products. Also, highlight the written notes or special features for customers who have made more than one order. While this is a great way to personalize your interaction, these kinds of videos often go viral. 

7. Product Campaigns

Creating product campaigns that involve promoting launches in advance can be effective for generating excitement around your brand. If you’ve already garnered some popularity on TikTok, these campaigns keep your customers on their toes waiting for the launch.

Consider combining product campaigns with relevant hashtags or sounds to increase visibility. A successful TikTok campaign alone can really help your business on the social platform.

8. Unique Business Stories

Sharing unique stories about your business is a pretty engaging technique for connecting with your viewers. These videos help your viewers connect with you more personally while having fun. These stories can cover a wide range of topics, including success stories, industry news, and product life cycles. 

Business stories can be quite simple, from getting the idea to creating a video. TikTok audiences do not necessarily expect cinema-quality videos. You can quickly roll your camera, film, edit, and share.

9. Product Demonstrations

Product demonstrations are effective for helping your viewers learn how to use your products effectively. Most people struggle to understand the instruction manuals and pictorial descriptions of the process. However, video demos are easier for them to follow because they can simply follow along with the video.

10. Influencer Partnership Content

Influencers have followers who trust them and their judgment. For this reason, partnering with TikTok influencers related to your industry and niche can boost your brand awareness significantly.

These partnerships effectively boost your social proof, which plays a big role in purchasing decisions. Influencer partnerships involve posting influencer videos on your profile and having them share these promotional videos on their profiles as well.

The Best Small Business Ideas for TikTok

As a small business owner, you may be wondering whether promoting your brand on TikTok is worth it. However, many people buy products they discover on the platform. Hence, you can scale your brand from small to large if you leverage the app properly. 

Are you looking for small business TikTok ideas for your brand? Here are several options that drive engagement and conversions.

1. Share Your Backstory

Sharing your small business’s backstory is a great way to connect with your audience better. Through these videos, viewers will see how your brand came to be, your struggles, and what you can offer.

Your backstory may also inspire others trying to start their own businesses. This kind of content is quite easy to create because there is usually no need for high-level production. Instead, you’ll only need to record your story how you choose to.

2. Display Your Production Process

It can be exciting to give your viewers a peek into what it takes to create a product. They’ll get a view of how items come to be, and you’ll also show them the hard work and dedication that goes into the production. 

Whether you’re a textile artist, baker, cleaner, or tailor, your audience appreciates how much work you put into your craft. 

3. Stitch and Duet Videos

TikTok Stitches and duets are also great content for TikTok. The duet feature lets you add your clip to another video. On the other hand, using the stitch feature involves clipping parts from another video to add to yours. These features help you engage with related content as a small business owner.

This way, you can start conversations with your audience. You can also duet and stitch videos from different users and content creators who have enabled those features, seamlessly tapping into their audiences.

4. Testimonials and Reviews

As a small business trying to boost your social proof on TikTok, testimonials and reviews go a long way. By sharing videos that show how satisfied your customers are, you’ll influence your viewers to choose your products.

Of course, people only want to buy products with good reviews. As a brand owner, always ask your customers for a review. If it’s a service, add visual proof that shows the before and after results. These techniques are effective for growing your business from scratch.

What Are the Most Effective TikTok Shop Ideas?

The most effective TikTok shop ideas are quick-fire videos that effectively display how useful a product is. The TikTok shop lets brands sell their products through in-feed videos, live videos, and their profiles’ Showcase tabs.

When selling on the platform’s shopping service, brands often post video content alongside their products. This video content must properly align with the product to create high-level conversions. Here are some of the best shopping content ideas for TikTok:

1. Product demonstrations: When sharing products on the TikTok shop, record videos that show how these products work. These videos should highlight the features, benefits, and uses. These demos help people understand how these products fit into their everyday lives.
2. Unboxing videos: If you’re sharing a product on the TikTok shop, record its unboxing to show its packaging and first appearance. These kinds of videos create excitement and give viewers an idea of what to expect.
3. Before and after transformations: For some products, videos of before and after use are great for advertising on the TikTok shop. For instance, this idea is handy if you’re selling cleaning, beauty, or home improvement products.
4. “How-to” videos: Create videos that guide users through using the product you’re selling. For instance, if you’re advertising multi-step products, these videos educate viewers. Hence, they consider the products more helpful and, in turn, support smaller businesses on the TikTok shop.
5. User-generated content: When running ads on the TikTok shop, feature content from your customers showing their experience with the product. This kind of content boosts your authenticity, social proof, and customer loyalty.
6. Comparison videos: Record videos of you comparing your products to your competitors’ or showing different options. These videos highlight the benefits of your products over others, helping customers make informed choices.

Grow Your TikTok Business Profile With High Social

Growing your business profile on TikTok is important for attracting customers and getting conversions. Implementing TikTok ideas for business can be tricky, especially if you’ve just started out. For this reason, working with a professional TikTok growth agency is often necessary to scale your profile.

That is why High Social, our TikTok growth service, helps brands achieve organic growth. Our advanced targeting strategies can attract followers who will actively engage with your brand. 

Get started with your TikTok growth now!

FAQ

Now that we’ve outlined the business TikTok ideas you’ll need let’s address some common questions about the topic!

TikTok Growth