TikTok Marketing Strategy Tips That Will Boost Your Page!

There are millions of accounts on TikTok. Your ideal target audience is within those millions. You just need to find out how to reach them and get them to follow you. You need a good TikTok marketing strategy. 

Uploading random videos and seeing what goes viral isn’t working for you. You need to take it more seriously. Visiting this website shows that you plan to take it seriously. Now, you will need to do more than make a content calendar for the next few months. 

Having a strong marketing channel is harder than it looks. Fortunately, we put all our best tips into this article. You will find helpful tips, no matter what type of brand you have. It is a long read, so get started!

Designing Your TikTok Marketing Campaign With an Influencer

Is your brand trying to increase your presence on TikTok? Well, you need to speak in the language of social platforms. The strongest tool for social media right now is TikTok influencer marketing. Well, a good influencer, to be specific.

Social media allows regular people to become influencers. They are like homegrown celebrities. They’re so influential that celebrities have become influencers now. 

There must be something to this marketing tool. You should find out by adding it to your TikTok marketing campaign. Let’s talk about how useful an influencer could be for your brand.

1. They Create Content

A good TikTok influencer is very skilled at creating content. What do you mean by content? Content could mean any type of media that people like to consume. It could be creative writing. Or it could be in the form of photos or videos. The aim is to showcase a product in the best light. 

It’s supposed to make the product seem appealing because an influential person says so. But this isn’t just any type of person. It is a person with whom people believe they have a para-social relationship. They find them relatable enough to follow and believe there is a friendship between them. 

At the same time, some influencers give an air of aspiration. This means the followers want to be like them to some extent. The content they create plays upon this desire to be like this influencer. If you find an influencer that can strike this balance, you win. 

2. They Answer Questions

A good influencer will show how they use the product. This is so much more realistic than a normal commercial. It shows a real-life application of something by a real person. If they do it correctly, influencers answer questions that people may have about your brand. 

Some of them even take it a step further. They act like customer care in a way. In the comment section, TikTok users may have questions. A good influencer will answer these questions. They may be simple questions like, “How did the makeup last throughout the day?” Or “Is it painful to do?” 

Remember that they are not there to answer serious questions about the product. They aren’t there to respond to complaints. They simply act like genuine fans who want to give their followers information. It is just like a person would do with their real friend. 

This further adds an air of authenticity to your brand. They see influencers going out of their way to answer questions. This must mean that the product is just that good.

3. They Have a Shortcut to Your Fan Base

You need to reach your ideal target audience somehow. This is why businesses have commercials on TV. 

It is why they pay so much to Google for ads. No one can buy anything unless they know about your product in the first place. 

But how do you access these followers? You can use a TikTok influencer to bridge the gap. 

They already have a connection with your dream target audience. This is the influencer that you should be using. They built this relationship using personality and relatability. Their supporters trust them when they recommend a product. They think that their friend is telling them about something they use. 

This creator is far more trustworthy than you will ever be as a brand owner. Joining forces could be mutually beneficial to both parties. Use their relationship with their fun ways to build your relationship. 

Promoting your product is effectively recommending you to new people. They would already have a review from somebody whose opinion matters to them. 

4. They Strengthen Brand Identity

These influencers already have a built-in brand identity. Some of them associate themselves with luxury. Some of them want to appeal to followers interested in a healthy lifestyle. Some of them want to be big in the family-oriented crowd. What do you want your brand to be about? 

An influencer could help solidify your brand identity. If people know an influencer for a certain niche, having them promote you is a good idea. You get your foot in the door using someone already in the community. 

Do you want a strong reputation in the fitness community? Contact a fitness influencer entrenched in that niche. Do you want to make waves in the game or community? 

Find the creator that people trust in that area. Hopping on the coattails of an established brand is a great way to fortify a robust brand identity.

Ingredients for the Best Content Strategy TikTok Will Ever See!

Influencing is not the only route you can take. There are tons of ways to make it big on TikTok. You just need to find out what content TikTok likes to promote. Then, make it part of your TikTok marketing strategy. 

A quick swipe on your For You page (FYP) will show you what TikTok is sharing with other people. Let’s discuss how you can incorporate this into your brand. Ultimately, you will have the best content strategy TikTok users will see!

1. User-Generated Content

Recommendations from people who like your brand are so important. Your name might be a stranger to most accounts. You will have to use people who already influence their own followers to gain some influence of your own. If you pay attention, you will see that many pages use that user-generated content (UGC). 

UGC is content that a TikTok user creates around a brand or a specific product or service. 

In the TikTok, the person talks about how much they love the brand. The actual brand may share or repost this organic content so others can see how much someone likes their brand. 

It is not the same as an influencer. Brands don’t pay this user a huge cheque to create this content. Ideally, this user creates the content at their own discretion. The brand gains respect or trust because the person does this honestly.

2. Follow Trends

TikTok truly is the birthplace of most modern trends. It is where artists go to promote their new music. They hope that video creators will use their songs to make viral videos. It gives added popularity to their name. 

TikTok helps these artists by promoting videos that use their audio tracks. If you hear a sound a lot on TikTok, the algorithm will likely favor that audio. You should create content using that sound as well. Who knows? Your video might be the next one that TikTok decides to promote. 

You don’t have to create content similar to what everyone else is doing, though. You can even make the video something very simple. You can use shots of scenery or B-roll footage for your video. You can put text on the screen talking about something relatable or exciting.

The video might end up on the right side of TikTok’s algorithm, which could expand the reach you’ve been trying to achieve.

3. Do Challenges

Did you know challenges could be fun? TikTok makes them fun for their active users. There are so many different options when it comes to TikTok challenges. You can do a dance challenge if you have that talent. Or, you can do it if you have no talent in that regard at all. 

There is also space for make-up artists to showcase their skills in a make-up challenge. You could try a harmless prank challenge that falls within TikTok’s Community Guidelines. The options are endless. 

The best part is that TikTok will help to promote your content. If a challenge is trending, it will show people who participate to new followers. Your content could fall into that category. Just make sure to incorporate relevant hashtags in your caption.

Is TikTok Good for Marketing? These Are the Reasons It Is

TikTok is a great platform for marketing. You know how outdated commercials are. You even notice that people are paying extra to avoid ads. 

So, how do you get people to see your content? How do you reach the consumer when they seem so out of reach? A good TikTok marketing strategy should do the trick.

It’s Where Your Consumer Base Frequents

If you don’t know where your consumers are, look no further. They are on TikTok, watching videos and leaving comments. You can’t ask them to leave the platform. Your best bet is to meet them there. 

You might be thinking that your demographic isn’t there. You could be wrong about that. Yes, the platform is popular amongst a younger crowd. Gen-Z has a strong presence there. That doesn’t mean that older people don’t use it as well. 

Millennials and above aren’t just using Facebook anymore. They have a respectable relationship with TikTok as well. Avoiding the app because you don’t think there are there is not a good idea. You could be leaving a lot of money on the table by avoiding TikTok.

Meet your target audience halfway. Grow a presence on TikTok and see how quickly your following expands.

It’s the Social Media App That Is on the Rise

Contrary to popular belief, TikTok did not die during the pandemic. It definitely grew to new heights during that time. But now it has made permanent roots on the Internet. 

It even has Instagram quaking in his boots. That social media platform had to create Instagram Reels to compete with TikTok.

Growing a following on this social media platform makes sense. What if something happens to your other social media platforms? It’s good to have a place to reach out to your following. It’s smart to have a forum to share information.

So, is TikTok good for marketing? It is a great place to reach your consumer base. With good TikTok strategies, you should be able to reach them quickly.

Test Whether You Know How to Market on TikTok

After all this work, you want to know that your TikTok strategies are effective. You can switch them out if you know that they are not working, but how can you test them?

Fortunately, there are three TikTok Analytics that you can examine. These are how you gauge the effectiveness of your TikTok marketing strategies.

1. Engagement

Are people interacting with your posts now? Do they like, comment on, or save them? The necessary empirical proof should be on your TikTok profile. You can easily see these numbers. 

Are they higher than what you started with? Are they as high as you wanted them to be? You may have a goal number in mind. It should be easy to see these numbers. 

The engagement rate is a metric that many creators want to increase. It’s impressive to other brands and also to potential customers and followers. Other TikTok creators want to see if you have an engaging brand online. 

It gives legitimacy to your TikTok account. If I don’t see anyone commenting, it may seem suspicious. This is why creators care so much about it.

Are the numbers disappointing? Consider incorporating more methods to increase engagement on your content. 

2. Follower Count

Naturally, you want to increase the popularity of your brand on TikTok. Your follower count should be the tell-tale sign of your popularity. It doesn’t just tell if people watch your content. It indicates that some people want to see more of your content.

Arguably, this is more important than just getting likes or video views. Someone can like a video and keep scrolling. People follow your account because they want to enjoy more of your videos. Set reasonable goals for this metric. Securing a follow may be more difficult than other forms of engagement.

3. Reach

Ideally, you want your content to pass just your followers. You want to get in front of new people. To do this, you need to have a higher level of reach. Appearing on the FYP is very helpful in achieving this. This tool recommends you to people who have not followed you yet. 

TikTok may not be putting you on this page if you aren’t reaching new people. That’s unfortunate because this is a page that you want TikTok to feature you on. If TikTok shadowbanned your account, you won’t be on this page. It could thwart your TikTok career. 

Ensure that you are always expanding your reach. This will allow you to increase your following. 

Knowing how to market on TikTok could expose you to people who prefer TikTok. Not everyone has an account on every social media website. Some of them choose to be active on just one. These are usually casual social media network users. 

However, people looking to build a following and a brand have to act differently. They need to keep a presence on multiple sites. Don’t let TikTok fall by the wayside. It has proven to everyone that it has staying power on the Internet.

Add High Social to Your TikTok Marketing Strategy

Did you notice that we did not suggest that you buy TikTok followers? Doing that may not work out for you in the long run. It may not be profitable in the short run, either. This advice applies to all types of content. 

Strong marketing campaigns will involve a lot of capital outlay. However, these websites may not be the ideal place to spend money. Instead, consider investing your resources in a growth service that makes sense. 

The experts at High Social know exactly how to build an online brand. We have the growth tools to create impressive results. We utilize very advanced AI technology to secure them for our clients. 

Are you ready to start growing your following? We are the missing piece in your TikTok marketing strategy. Sign up with us and start growing your following today.

TikTok Tips