Gain TikTok Followers: Strategies To Boost Your Audience

Whether you’re an aspiring content creator or a brand owner looking to attract customers, growing your TikTok audience is important. The platform’s algorithm lets users capitalize on its massive user base, reaching as many people as possible. But how can you gain TikTok followers?

Building an audience on TikTok involves picking a particular niche and creating interesting content to attract attention. It also involves using the app’s features correctly to reach as many people as possible. 

Read on to discover helpful tips for growing your followers!

How To Gain Followers on TikTok

Although having a huge follower count does not mean you’re successful on TikTok, it helps in many aspects. For instance, it affects your overall reach and determines how much you earn from different monetization channels. Thus, here are 11 techniques to help you gain TikTok followers.

1. Choose a Great Niche

Once you join the social media platform, pick an overall theme for your TikTok account. If you share content about anything that comes to mind, attracting a specific audience may be more difficult. 

That is because most people only follow accounts that share interesting posts. Thus, focus on a good TikTok niche instead of attempting to grow an audience forcefully. 

Whether you’re focusing on comedy, dancing, lifestyle, educational content, or fashion, you’ll attract people interested in those particular topics.

2. Determine Your Target Audience

After choosing a niche, determine who to target and the types of videos your target audience will like. You can get this information by reviewing competitor profiles and big influencers in your industry. Note the type of content they share.

Also, use TikTok monitoring tools to see the kind of followers they attract and the demographic they fall under. Note all this information and add it all up when creating videos. Also, consider the trends in your performance analytics. 

Prioritize the better content ideas and look at the category of people interacting with them. Finding your target audience is not a sure thing. You may need some trial and error before getting straightforward results.

3. Post High-Quality Content Consistently

High-quality content is the key to gaining followers on TikTok. Engaging, well-recorded, and edited videos capture more attention and reach more people, attracting more followers. Not just that, post frequently to maintain your account’s activity. 

Whether you share educational or funny content, posting consistently increases your chances of reaching more people and securing their followers.

4. Refine Your Bio

Although most people will follow you because of your content, your profile’s details can also attract followers. For instance, refining your bio can prompt more profile visitors to click the Follow button.

Of course, new people will often open your profile for more if they find your posts entertaining or educational. For this reason, keep your bio simple and add some basic information about yourself and what to expect. You can lose potential followers if it is unclear.

5. Engage With Other Users

To gain TikTok followers, you must position yourself so that you understand the platform and its culture. In this case, this involves following others and engaging with them properly. Avoid posting content and ignoring everyone. 

Engage with people who comment on your posts and larger accounts you find interesting. Whether you’re an aspiring influencer or a brand, this is one major hack to maintain the activity on your profile. In turn, you can boost your reach and gain followers. 

6. Create Content Around Trends

Trends are a big deal on most social media platforms, including TikTok. When you scroll down your timeline, you may notice multiple videos with similar structures and sound clips. In most cases, that can be several creators maximizing trends to reach more people.

If you use the app more frequently, you’ll understand trends better. But always look for recurring content, challenges, and sounds that you can use for your videos.

Also, look at the search tab to see trending topics and news. These trends can help improve your reach and increase your chances of getting followers. 

7. Use Hashtags Correctly

TikTok hashtags play an important role by increasing your content’s discoverability on the app. By using the right hashtags, people can access your posts more easily. In return, this increased visibility increases your chances of getting followers. 

However, people often use these tags incorrectly, with some adding tons of unrelated trending hashtags to one post. Besides not helping with your visibility, this practice makes your posts appear spammy. As a result, you can still lose potential followers.

One helpful practice is adding relevant hashtags to your posts and previewing them to see their popularity. Also, include generic tags like #fyp and #foryou to increase your chances of landing on the For You Page (FYP).

8. Post at the Right Times

While you may not realize it, the periods you share posts also significantly affect your reach on TikTok. Posting when people are more active is a great way to reach a larger audience. This is because more users are available to watch your content. 

You can find the best times to post on TikTok by studying your TikTok analytics information from your creator tools. Head to the Followers tab and open your Follower activity. Then, observe the days and times of peak activity.

Try posting right before the peak times and observe your results. Another effective technique is keeping records of your posting times and comparing your results to find the best posting times. Of course, you’ll need some trial and error before you’ll find the best options.

9. Add Subtitles and Closed Captions

By making your TikTok videos more accessible, you encourage viewers to follow you. Closed captions and subtitles are excellent ways of achieving this. Adding captions is a pretty easy process. Turn on captions and edit them for more accuracy.

Another option is to create your closed caption overlay. Several third-party editing tools also come in handy for adding captions. While this improves accessibility, it also opens up your content to a wider audience. TikTok users with hearing challenges can also enjoy your posts.

10. Use Standard Video Descriptions

TikTok allows users to write video descriptions with up to 2200 characters. Therefore, create strong descriptions that prompt viewers to follow you. Of course, you shouldn’t write extremely lengthy descriptions because viewers mostly want to view content and move on.

Always keep your descriptions minimal and straight to the point. Yet, include all the relevant information about the post, including some useful hashtags. It doesn’t hurt to add a subtle call-to-action, reminding viewers to drop a follow.

11. Share User-Generated Content

As you grow your brand on TikTok, consider sharing related content to expand your reach and your audience. These can be videos about your brand or general posts relating to your industry. Of course, always credit the original author when posting user-generated content (UGC).

To maximize this, encourage loyal followers to create content about your brand. This strategy is useful because it makes your brand more authentic, in addition to simply attracting followers. But before using UGC, ensure it fits with your content and can add value to your profile.

How To Gain TikTok Followers Fast

Growing your TikTok profile and gaining followers organically often takes time, especially if it is your first attempt. While taking time with the process is often preferable, you can fast-track your growth with several strategies. Here is how to gain followers more quickly in four ways.

1. Explore TikTok Ads

TikTok ads can boost your follower growth if you have money to invest in social media growth. Unlike organic growth, where the algorithm determines who to show your content, you choose your audience when running ads.

The social media platform offers several ad formats to help users grow their profiles. These include in-feed ads, branded effects, and branded hashtags. When running TikTok ads, choose your preferred demographics, behaviors, and interests to ensure that you get to the right people.

2. Collaborate With Big Creators

Collaborations are effective for increasing your reach and drawing followers for you. This strategy allows you to key into their audience and reach potential followers. Preferably, work with creators with the same interests and those in the same niches as you. 

Also, when finding influencers for collaborations, go for creators whose followers match your target audience. For example, contact tech influencers if your TikTok videos focus on tech. This way, you can trigger interest in your brand and grow from there. 

Overall, this strategy gives you a headstart over aspiring influencers with no existing niche bases. Well, influencers may charge you for collaborations.

3. Promote Your Profile on Other Platforms

If you have a solid audience on other platforms, you can grow your TikTok profile faster by promoting it there. This can involve sharing your TikTok content and profile link to your Facebook, Instagram, or YouTube.

Although different platforms have different classes of users, you can effectively reach out to these audiences. For instance, adapt your TikTok content into Facebook Reels, YouTube Shorts, or Instagram Reels.

4. Host Giveaways and Contests

Hosting giveaways and contests can be an effective way to attract attention and gain followers quickly. If you have some cash to invest in your growth, create simple contests. Ask people to follow and engage with your profile to participate.

Offer attractive prizes for winners and adequately promote the giveaway or contest to attract more participants. In addition to growing your followers, giveaways can bolster engagement and help you build a loyal community. 

How To Gain Followers on TikTok for Free

You may need some financial input to gain followers on TikTok, especially if you’re targeting fast growth. Ads, collaborations, giveaways, and contests require spending. But what if you’re not willing to break the bank?

If you’re trying to gain followers for free, focus on TikTok organic growth. While it may take longer, organic growth helps you build a more loyal follower community on the platform. 

To boost your reach, focus on creating high-quality content, using hashtags, and engaging with others. Optimize your profile, add the right calls to action, and post at the right times to reach a broader audience. 

Targeting a wider reach gives more users access to your profile. If your viewers find your content interesting enough, you can gain more followers. What’s more? You’re not spending money while getting steady, consistent results.

Should You Buy TikTok Followers?

If you’re targeting long-term growth, buying TikTok followers is often not the best option. While it may seem like a quick way to boost your presence on the platform, it has no actual impact. 

Purchased followers mostly comprise of bots and inactive accounts. Hence, they do not engage with your content. Their only effect is the extra numbers they add to your follower count. As a result, they push your engagement rate lower than it should be.

Remember that the TikTok algorithm prioritizes accounts with good engagement in terms of likes, comments, and shares. However, your reach and visibility will drop massively since engagement from bought followers is non-existent. 

Besides that, buying followers can damage your reputation and dent your credibility as a brand. If brands and real people notice you’ve bought followers, they’d consider you dishonest. Nothing beats organic growth, no matter how slow it may be.

Grow Your TikTok Followers With High Social

Growing your TikTok followers from zero up can be challenging, especially if you’re new to social media. That is why, at High Social, we offer you an opportunity to grow your followers organically and build a community. 

Visit our website, sign up, and choose your preferred follower demographic. Then, High Social will promote your content to users who fit your preferences, getting you high-quality and engaging followers.

Start today; gain TikTok followers now!

FAQ

Now that we’ve discussed strategies around getting TikTok followers, here are the answers to some frequently asked questions!

TikTok Growth