Grow TikTok Account: How To Do It Right

There’s no single formula for successful and lasting TikTok growth that works for everybody. But there are strategies and best practices you can use and refine to suit your purposes and achieve your desired results! Here’s your complete guide on how to grow TikTok account from scratch! 

How To Grow Your TikTok Account: Top 3 Strategies

If you want sustained and lasting growth, you should prioritize organic TikTok growth strategies. The following blueprint provides a basic guide on how you can start building your community with genuinely interested and engaged followers. 

1. Keep Up With Niche Trends

It won’t be an exaggeration to say that TikTok is a revolving door of trends. Keeping up with the trends in your niche, in particular, is crucial to staying highly visible and relevant. It’s one of the fastest ways to connect to a wider audience who shares your interests. 

But let us differentiate viral trends on the platform from niche trends. Viral trends are popular across all niches and industries. The following of niche trends, on the other hand, is limited to the particular niche. 

Keep your focus on your community’s current interests to establish your relevance and the value of what you have to offer. To create original content that will always appeal to your niche audience, you can use the following tools:

• Creator Search Insights. This discovery tool helps you identify the most popular searches in your community, as well as content gaps. Build your content around these popular topics to land at the top of your niche audience’s feeds and search results. 
• TikTok Creative Center. This is every creator and brand’s one-stop creative solution. Here, you’ll find trending hashtags, songs, content creators, and videos to help you stay on top of your game. 

Make a name for yourself within your community, where you will most likely get high engagement. Once you’ve established your relevance in your niche, it becomes easier to build on top of it and strive for bigger growth!

2. Understand How the Algorithm Works

TikTok’s prized and highly intuitive algorithm powers the For You feed (FYF or For You page/FYP). It’s the machinery that delivers a continuous stream of curated content that keeps users glued to TikTok. It’s also the best tool to use to help you grow your presence on the platform. 

The algorithm is ingenious in its simplicity, really. It mostly learns from a user’s interactions on the app to identify their interests. Then, it recommends content on the user’s FYF based on these interests. Every time a user opens the app, they can always expect to discover videos that cater to their preferences. This is why they keep coming back for more!

Follow TikTok’s recommendation formula of delivering content based on user interests to have the best odds of landing on their feeds. This is why it’s important that your finger is always on the pulse of your niche community’s interests. 

Stay on top of what currently captures their attention and create content around these hot topics. The algorithm will take care of delivering your posts to the feeds of viewers most likely to follow and engage with you. 

3. Optimize, Optimize, Optimize

So, you’re creating trending content that caters to your community’s interests. Don’t forget to optimize your posts to let TikTok know what they’re about and who they’re for. How do you optimize your posts for maximum visibility and reach? 

• Use the right combination of relevant hashtags. It’s always a good idea to combine popular hashtags and niche hashtags. 
• Use relevant keywords in your video description. Your post caption is also one way to generate interest in your content. 
• Use a popular song or the right mood music for your post. Providing background music gives users a complete and more engaging viewing experience. 
• Optimize your post for easy accessibility. Use captions, text overlays, or voiceovers to make your content accessible to all types of users. 
• Post your content at the right times. Find out when your target audience is active on TikTok and publish your content to coincide with their viewing habits. 

How To Grow a TikTok Account Fast

Go viral, create dueted content, or collaborate with a popular creator, brand, or influencer! There are plenty of tried-and-tested ways to gain followers and increase engagement quickly. Here are tips and tricks you should try first!

Fuel Fast Growth With a Contest

Encourage active users to give you a follow with an exciting TikTok contest or giveaway! Keep in mind that this will only work if you already have considerable reach on TikTok and other platforms. It’s a good strategy for when you experience a lull in your follower growth. You can also run contests regularly to keep viewers always on the lookout for your latest posts. 

Here are some quick tips for a successful TikTok contest:

• Keep the rules simple, e.g., “Follow my TikTok page to participate!”
• Regularly promote your giveaway across various platforms. 
• Use TikTok Promote or branded content to boost your reach and get more contest participants and followers. 
• Offer exciting prizes. 
• Keep the contest time frame short. 

Leverage Viral Trends

It’s true that anybody can go viral on TikTok. These days, however, going viral is easier said than done, as competition for visibility on feeds gets fiercer every day. But it never hurts to try, especially if you’re looking for quick growth! 

Check out TikTok Creative Center to discover trends in your country and industry. Or just do a quick search on the app using keywords such as “trending now,” “trending 2024,” or “trending dance challenge.”

Pick a challenge that suits you or something you’ll enjoy. It doesn’t matter whether you do it well or you look silly. Lots of videos that went viral did so because the creators just had fun with the challenges! 

Next, learn from other creators who are also doing the challenge, especially those raking in the views and likes. But remember not to duplicate what others are doing. Make your video unique; infuse it with your personality. Authenticity is a huge deal on TikTok. 

You should also identify the best hashtags to optimize your post for the widest possible reach. Again, check out the most popular posts featuring your selected viral challenge; use the hashtags they use. 

Finally, time your post perfectly. The first viewers you’ll reach are your followers, so keep their viewing hours in mind when publishing your post. You’ll need their early engagement to help propel your video to viral status. 

Get Help From a Growth Service

Need a quick boost in numbers? Try a growth service. You can opt for a quick fix and buy the views, followers, and likes you need. Or you can choose a monthly plan that delivers steady and targeted growth. 

If you’re going for option 1, here are some reminders:

1. Take it slow. Don’t make a single, big purchase, especially if instant delivery is only available. You want to avoid triggering TikTok’s spam alarm. TikTok is quick to flag and investigate any sudden and big increase in numbers.
2. Make multiple purchases in small quantities if gradual delivery is not available. And spread out your purchases throughout the day or several days even. 
3. Keep your eyes on all your metrics. You can’t have too many followers with minimal views, or more likes than views. Make sure your metrics make sense when a user views them all together. 
4. Choose a service that offers a free trial. Take it for a test run before making a purchase. 

How To Grow TikTok Account: Frequently Asked Questions

How do I grow my followers from zero to 1,000? What’s the best strategy for TikTok growth? Let’s answer a few more FAQ, to sum up everything you need to know about successful follower growth on TikTok. 

Learn How To Start and Keep the Ball Rolling

It’s still far easier to start the proverbial ball rolling on TikTok than on other social platforms. TikTok’s robust algorithm guarantees that your posts will always find an audience. You just have to focus on creating content that converts viewers into engaged followers! 

Developing an effective, targeted strategy to grow TikTok account is a pretty straightforward process. You don’t have to be a marketing genius to build a good-sized following on the platform. You just have to be authentic in your creativity and keenly aware of your target audience’s wants. 

If you’re still unsure or struggling to find your footing on TikTok, sign up for a High Social plan! Instantly double your targeting advantage with High Social’s advanced, proprietary AI targeting solution. Deliver your content to genuinely interested viewers every time you publish. Start growing your TikTok today!

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