How Do TikTok Reposts Work When You Want To Share Content?

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Carolyn Howell

Last Updated: May 21, 2024

TikTok Tips
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All social media platforms have a way for you to share someone else’s content. TikTok is no different when it comes to this. Their repost feature allows you to share an original video with your followers. So, how do TikTok reposts work? 

This is a good question. Sometimes, we have this overwhelming urge to share something new on TikTok with other people. We know we can share them on Instagram or WhatsApp. But sometimes, you want to share it with your immediate following. 

Downloading the video and then re-posting it is too much work. Also, you don’t want the original creator to take it the wrong way. They may think that you want to benefit from their hard work. This couldn’t be further from the truth.

It’s good to know that there is an in-house method for re-posting content. If this intrigues you, just keep reading. We will tell you all you need to know about reposting TikToks.

Two women scroll through videos.

First of All, What Is Reposting on TikTok? 

You repost a video on TikTok when you share someone else’s video with your followers. What is reposting on TikTok comparable to? We would say that it is like a retweet on X. It’s also like sharing something to your Stories on Instagram.

Sometimes, other creators put out content that inspires you, or maybe it’s just entertaining to you. You might have a firm grasp of what your followers like to see. 

After all, you post what they like regularly. Another creator possibly conveys something you want to convey. In instances like this, you can share another creator’s content to your profile. Your followers will see it just like they will see items from you.

Of course, there is also the concept of reposting TikToks from the past. You might be feeling nostalgic about a time in the past. Some creators like to repost all the content to drum up some interest.

A person taps on the TikTok icon on their phone.

What Happens When You Repost a TikTok to Your Followers?

You may not see the benefit of using this creative tool on TikTok. Reposting TikToks doesn’t seem like a beneficial task to learn for some people. But we can tell you why you should ask, “How does repost work on TikTok?” 

It could grow your brand in a way you never contemplated before. There are some benefits to growing a TikTok brand.

So, what happens when you repost a TikTok? Here is what you can expect:

1. Creators May Want To Collaborate

No matter the industry, networking is a huge part of growth. You could create amazing content. Still, it could be hard to get on the radar of other creators. It may not be easy for you to go to influencer events and meet people, either. 

Reposting TikTok is a great way for people to see you. When you give another greater exposure this way, they may appreciate it. They may look at your content and consider re-posting it as well. 

Even better, they may want to collaborate with you in the future. You could create joint TikToks. It’s possible to even collaborate without meeting up in person. This is a good enough reason to try your best to repost content. You should try to repost content from creators who align with your brand.

2. Keep Your Followers Interested

Don’t get us wrong; your followers love you. That’s why they follow you and engage with your content. But people like variety now and then, especially on TikTok. They may appreciate you sharing content from someone else as well. 

The diversity in content could keep them on your page in the future. Consider sharing content that they may not expect from you. You may have another side to you that you haven’t shown on TikTok. Who knows? You might have followers that appreciate that kind of content. 

Reposting TikTok from another user is a great way to test the waters. It is certainly a lot less effort than creating tester content yourself.

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3. Give Small Creators Some Attention

As a growing page, you remember where you came from. It is a great practice to help small creators as they grow their platforms as well. Giving a small creator some exposure could pay off for you in the long run. 

Eventually, they will begin to improve their following. It’s also just good karma to help someone in need.

4. It Helps With Creative Blocks

Being a professional creative is hard work. People think that content creation is just sharing cute videos and photos all the time. This is far from the truth. To be a creator, you have to be dynamic. It is a very demanding job, and sometimes, you need a break. 

Fortunately, you can schedule your TikTok videos well in advance. But what if you want to share something right now? Re-posting TikToks from other creators helps fill in gaps. Sometimes, the creator says what you want to say perfectly. It may not be useful for you to try to add anything if someone encompasses it in full. 

On those days that you can’t think of what to create, repost that amazing creator. Yes, the one that inspires you on occasion. Your followers will appreciate it, and so will that creator. You can take a much-needed mental break while you think of your content.

A man scrolls on his phone.

How Does Repost Work on TikTok? Follow These Steps

You ask, “How does TikTok repost work?” Don’t worry. You won’t be in the dark for long. Re-posting on TikTok is a pretty easy task. When you learn, you might want to do it constantly. These are the simple steps that you need to learn.

  1. Launch the TikTok app on your phone. Scroll on TikTok until you find a video that you want to share. You may have already saved the video, so finding it shouldn’t take too much time. 
  2. Tap on the Share button, which looks like an arrow. You will see many options to share this video with other people. Select the Repost button.
  3. At this point, you can add a caption above the username of the original content creator. You can say why you like the video or implore others to follow this creator.

So, how do reposts work? TikTok can be simple. That’s it! That’s all you need to do to share some inspiring content with other people. Remember that this is not a substitute for creating your content. Your followers still need to hear from you.

A creator records a video of him doing a viral challenge.

How Do TikTok Reposts Work for My Brand?

There is a right and wrong way to do everything. Do you want to make sure that TikTok reposting works for you? Here are some pointers to keep in mind.

Be Careful What You Repost

Not because you like it means you need to repost it. You could just double-tap and keep it moving. You don’t want the majority of your content to be from other people. 

For this reason, use the repost button sparingly. Think of it as an exclusive opportunity for someone to get a repost from you.

Keep Your Brand Identity in Mind

We are multifaceted people. We can be Internet baddies who love anime. We can be the gym bro who loves to create a crème brûlée. 

However, not everything that we like aligns with our brand. We aren’t just talking about things that go against community guidelines.

It may be off-putting to some people to see that you like something that contradicts your identity. They may be following you because they believe that you have certain values. 

Disappointing them could be fatal to your brand. Because of this, you should be careful about what you repost. There is a difference between showing diversity and being contradictory.

A person records herself for TikTok using her phone.

Does Reposting on TikTok Help With Overall Growth?

We get it. You don’t want to do anything that doesn’t affect your follower account. So, does reposting on TikTok help with that? We think it does. It may not be the quick fix that you’re looking for. If you want to see numbers increase on your page, speak to us. 

Your growth experts at High Social can help you with your TikTok account growth. No need to keep asking, “How do TikTok reposts work?” We can use our advanced growth techniques to increase your numbers organically. 

Are you ready to start growing your TikTok following? Start speaking to your High Social growth experts today.

TikTok Tips