How Long Will TikTok Last? Reviewing Its Social Impact 

Whenever you think there won’t be a new social media platform, one appears. Did you think TikTok was a fad? Well, it’s still here. But how long will TikTok last? Will it eventually bore everyone? 

You aren’t asking this just out of curiosity. You want to know if investing your time and resources in TikTok is worthwhile. Will it stick around long enough for you to see a return on any investment you make? Will a new social media app overthrow it?

Let’s discuss the social impact of TikTok. Understanding the gravity of this app on society can help us decipher whether it has staying power. Read this article for more information on TikTok.

TikTok’s Impact on the Arts

The creatives among us can use TikTok as an outlet. It’s a great platform for reaching people far away. It also helps expose people to art, bringing foreign ideas to their fingertips. Let’s talk about three different facets of the arts TikTok has impacted.

1. Musical Artists

Your favorite singer doesn’t just want to charge on the billboards. They want to go viral on TikTok as well. In fact, going viral on TikTok is more helpful to their career.

Think of the latest trending sounds on TikTok. Everyone is using it to make creative videos. Did you hear that song on the radio? You may not even listen to the radio. How would you know to stream this song on Apple or Spotify if TikTok didn’t expose you to it?

Producers and artists know that TikTok promotes their music effectively. Some of them even create their own challenges to go with their music. They encourage people to dance or sing to their music, hoping to go viral. Some songs released years ago get a second chance at life with TikTok.

Promotion is a big part of marketing these days. Using TikTok is also fairly financially reasonable. Artists depend on users to promote their content. 

Creators are also looking for their viral moment. They know that using a trending song could boost their visibility on the platform. It is an arrangement where everyone wins, thanks to TikTok. 

2. Video Creators

Since the advent of YouTube, we have seen creators love video content. It’s also clear that people enjoy video content. This mutual enjoyment created a space for aspiring cinematographers. 

People can show off their best visual effects in short videos. They may not have the extensive resources needed for movies or short films. However, TikTok creates a space for them to be creative. 

3. Writers

Writers started as being good storytellers. What better place to tell your story than TikTok? So many people go viral for sharing their embarrassing dramatic stories. The idea of posting a storytime video is normal on TikTok. It gives writers a space to be creative.

The short nature of the videos allows creators to experiment with cliffhangers, cadence, and pacing. They know how to keep viewers hanging on their every word. Getting a movie deal is not unusual because your story is dramatic or impactful.

The Financial Impact of TikTok

The TikTok ecosystem is an impressive one. It quickly transcended a casual app. Now it is a virtual workspace. Household names and names you would never think of using TikTok. 

It’s a platform for everyone to build and maintain reputations. When people ask, “How long will TikTok be around?” they ask because they have a lot at stake. Everyone has the potential to earn, the corporation and the individual alike. 

They simply have to understand the TikTok algorithm. Then, TikTok will open a world of opportunities for them. Let’s talk about what TikTok does for brands and creators.

For Brands

Brands want to keep a strong link with their consumer base. In recent years, they have been losing their grip. To adapt, they reached out to the TikTok influencer. This person is powerful. They communicate with the brand’s ideal consumer base. They have the trust and respect of these followers. 

The followers will accept recommendations concerning brands. This is even so if they’ve never heard of a brand. Naturally, big corporations know they have to take advantage of this. Now, they ensure that they have a social media presence.

It gives more opportunities for young content creators and social media managers. Thanks to apps, they can be content creators for huge entities, thanks to apps. TikTok is responsible for creating jobs since an online presence is necessary.

For Individuals

It is no secret that TikTok has evolved past a place to waste time. It’s also not just for uploading fun dance routines with your friends. TikTok has become a source of income for many people.

Some use it to supplement what they already earn. Others have taken a leap of faith and dove completely into it. They’ve made social media their primary source of income overall.

Successful creators will call TikTok a place where you can earn life-changing money. When you consider the effort required, it works out. Creating and uploading videos is often less tedious and demanding than a 9 to 5 job.

It also provides the opportunity for elevation and expansion. You don’t have to live off of TikTok gifts and brand deals. Some creators get the chance to take their content to the big screen. The platform already indicates which creators will attract the necessary attention.

3 Social Implications of TikTok 

This app has huge implications for American users. This could be both good and bad. Let’s discuss how TikTok has impacted the social landscape since entering the market.

1. Free Flow of Information

People use TikTok as a search engine. If they want to know something about a current event, they go to TikTok. They may want to understand a complicated scientific concept. TikTok may be the best place to break it down. The videos are short, and some creators use simple language. 

Think of TikTok as a library in the palm of your hand. It is an excellent resource when people don’t know how or what to search for. It is especially useful for people who are visual learners. Video and sound with text can provide a wealth of information in a short video.

Of course, this does come with its drawbacks. People may forget how to do their research. They may place a lot of power in the hands of video creators on the Internet. They will forget how to use books or libraries to conduct their investigation. Instead, they take other people’s word for it.

This raises concerns. Who controls the TikTok algorithm could ultimately control the information spread on the platform. And who controls TikTok? Is it the Chinese government? Many people are unsure even while they use the app.

The flow of information could work in both directions. There have been growing concerns that the Chinese company that owns TikTok poses a huge national security threat.

2. Unnecessary Exposure to Children

TikTok does its best to safeguard children. Still, it’s not impossible to overcome them. Parents who take a lazy approach to their children’s Internet use are at risk. It’s difficult for them to know what their children see on TikTok. Their best efforts may not be enough to protect them. 

3. Dangerous Challenges 

TikTok challenges are a huge part of using the platform. It is how many creators grow organically on TikTok. Some of them feature harmless fun. Others can potentially be fatal for anyone, especially children. 

TikTok became aware that the platform was perpetuating dangerous challenges. Now, participating in them is against their terms of service. Naturally, some drawbacks come with using this platform. Some say that it simply comes down to fixing minor issues. Getting rid of the app might be a draconian solution.

How Long Will TikTok Last? Make the Best of It While It’s Here 

The future of TikTok seems so uncertain. Occasionally, we hear rumblings of its imminent demise. Then, we hear nothing. We start to get comfortable on the app again. Then, suddenly, there are rumors that there is a date in mind. 

The uncertainty of social media will always exist. Your best action is to make TikTok work for you while it’s here. You can do this by expanding your TikTok following. You can always transfer your followers to another social media platform if necessary. 

You would have built a strong reputation on TikTok, and they will hopefully follow you wherever you go.

We aren’t just talking about creating content to attract new followers. We think you should enlist the services of a growth professional. High Social is the best place for you. We have unmatched tools in the arena of AI targeting technology.

We use this advanced technology to match our clients with their dream target audience. Their real followers will actively engage in the content they put out. So, how long will it take to last? It’s hard to tell. 

But, while you have TikTok, make the best of it. Grow your following to its biggest potential. Sign up with High Social today!

Frequently Asked Questions About How Long TikTok Will Last 

You may have pressing concerns about TikTok’s longevity. This is reasonable if you consider it a good place to be creative and earn money. Hopefully, the answers below will answer some of your questions.

TikTok 101