How Many TikToks Should I Post a Day? Test Your Limits!

Profile photo ofCarolyn Howell, author

Carolyn Howell

Last Updated: Aug 06, 2024

TikTok 101

Want More Real Tiktok Followers?

You can scroll on TikTok endlessly. You will always find something interesting to you to watch. With all these options, creators must be posting very often. What should you do for your page? You might ask yourself, “How many TikTok should I post today?” 

Knowing the number best for you as a TikTok content creator is key. We can help you find the ideal number to Post for your brand. With that number in mind, you can decide how to fashion your TikTok content.

We know you have videos to make, so read this article for answers!

A person scrolls on her phone while scrolling on her laptop.

How Many TikToks Can You Post a Day?

You can post on TikTok as many times as you want. There is no limit to the number of posts you can make on TikTok

So, how many TikToks can you post a day with this freedom? See how many videos you can reasonably crank out within a day. Start with posting one video a day. Then, gradually increase this number. Jumping to posting four videos every day could be a lot of work for you.

You may need ideas for your daily videos. Check out the comments that you get. People may ask questions. You could respond to these questions with another TikTok video. That way, you already secured one video for that day.

You don’t have to make all of your videos high-effort projects. Some of them can be simpler than others. Soon, it will be easy to post multiple videos daily. 

Knowing that there is no limit to your posts can be daunting. You will ask, “How many TikToks should I post a day?” We have suggestions for that.

How Often Should You Post on TikTok To Go Viral?

To go viral, post between 1 to 4 times daily on TikTok. This may sound like a ridiculous number of times to post online. The advice comes from TikTok Business.

The platform wants you to test out different types of content. So, ideally, these videos should be different in some way. Make notes on the subject area they pertain to. Then, note how well they perform on the platform.

So, how often should you post on TikTok to go viral? Posting up to 4 times a day gives you the best possible chance.

TikTok will do the work to promote your videos. It will show the videos to people they think will enjoy it. Creating multiple types of videos could expand your viewer base. Your TikTok analytics will tell you the videos that perform the best.

A man records himself with his phone on a tripod.

3 Reasons You Should Post Multiple Times per Day 

You aren’t just posting because you have nothing better to do. You’re doing it because your page stands to benefit immeasurably. You may not want to overpower your audience with constant content. Maybe these three reasons will change your mind.

1. More Opportunities for Engagement

How do users on TikTok engage with content? They leave comments, or they like it. They may even share it with other TikTok users. They can only do these things so many times for one video. 

If you give them more opportunities, they may take them. More videos result in more chances for engagement. Uploading more videos is a great way to bring attention to your page. 

Overall, some videos may not be a hit to some viewers. Other videos may stir up a really good conversation. If you upload more videos, you increase your chances of getting the desired engagement.

2. More Brand Awareness

You want to have a clear brand identity on TikTok. It’s best when people know how to classify your content. They can’t do that with just one video. A few videos won’t do the trick either. You might be uploading many types of videos to see what sticks. 

Sharing more videos will double down on a particular brand aesthetic. You can make it clear what niche you are part of.

3. Audience Creation

With more videos, you can hook your audience with your content. When they expect your videos daily, you can create a community on TikTok. You can create an audience of regular viewers. It’s good to have regular viewers who engage your page.

Now you see that people are watching. Find out from them what they want to see on your page. Doing this will solidify the audience you have with these viewers. Now, you see the benefit of posting often. Now you’re asking, “How many videos should I post a day on TikTok?”

A woman records something while sitting on the floor.

Finding the Best Days to Post

We understand that there are some days that content performs better. You might want to save your best stuff for those days. But how do you find out what days those are?

Unfortunately, there is no one-size-fits-all for the best day to post on TikTok. There are some tricks to find the best day for you, however. Check out these two options:

Watch Your Competitors

Your competitors may know all the trends in your content niche. Feel free to find out what they post on a particular day. You don’t want to be behind the trends. Still, you may face allegations that you copy their content. You don’t want that either. It’s best to use their content strategy as inspiration.

Pay attention to the days of the week they share certain types of content. Also, pay attention to the time of day. They may have done all the research work for you. What works for them may work for you. This tip, of course, is only when you have similar target audiences.

Take a Hint From Your Content

People expect to see a certain type of content on a Sunday. On Fridays, it could be a different vibe. You need to pay attention to the overall feeling on that day. 

Tracking down active times can be tricky. On Sundays, people may want to unwind and prepare for the week. On Fridays, they may want to see content about letting loose for the weekend. Having a good sense of the needs of your followers is important. 

With more time on their hands, they may want to watch more videos on a weekend. You could push the bulk of your videos to those days. Or, you can have multiple videos ready in the week. They could be bored at work and want to kill idle time on TikTok.

Test the waters with each instance and pay attention to the engagement levels. Those metrics will tell you everything you need to know. Then, you’ll know the best time to post on TikTok. Feel free to schedule content with the content scheduler tool as well.

A woman takes a selfie of herself while lying on the couch.

How Many TikTok Videos Should I Post a Day With Limited Content? 3 Ideas You Will Love

Posting four times a day sounds like a lot. Even seasoned content creators would find that number to be overwhelming. We understand why you might think so as well. 

Of course, you don’t have to jump to posting four videos a day immediately. You can start small and grow over time. Your followers may not like you pumping out nonsense to them every day.

Here are three ideas for the type of content you could share daily.

1. Stitch Videos From Other Creators

Some creators are going viral now. You could benefit from their strong online presence. TikTok allows you to do this in a very direct way. You can stitch a video from another creator and share your views.

You could agree or disagree with what they have to say. But you don’t have to be controversial if you don’t want to. Some people stitch videos without saying very much at all. 

Open the floor to TikTok users. Let them have a conversation in the comment section. Now, you have a great avenue for more engagement.

2. Respond to Comments With a Video

Instead of typing a comment, respond with a video. These videos don’t have to be fancy. You could have a video of your talking head explaining something. This format is normal for TikTok response videos.

Fortunately, TikTok does not expect much from a video responding to a comment. Still, these videos have the potential to go viral anyway. 

Some people discover TikTok pages from a video in response. They only learn about their original video after the fact.

3. Repurpose Videos 

Do you have a lot of B-roll content? Maybe you use them for simple TikTok videos. You could use that video on another day. You could use a different caption or text on the screen. 

Using them back to back might be too obvious. Consider separating the videos by a few days instead. If you have run out of things to say, try using a video in your camera roll. Add your thoughts to the screen and instigate a comment conversation with your caption. 

A phone on a tripod records a woman showing off clothes.

How Many Times a Day Should I Post on TikTok?

Your posting frequency could make or break your performance on TikTok. It’s no wonder there are so many questions about how often you should post as a creator. Here are the answers to some popular questions about the topic:

How many TikTok videos should you post a day?

Posting between 1 to 4 TikTok videos a day is an ideal range to stick to. Posting every day will give your content the best opportunity for visibility. Keeping the content diverse will give you access to more than one target audience.

The videos could be of varying lengths and pertain to different subject matters. It’s best to give followers a constant flow of content to engage. This tactic could ultimately grow your TikTok following. You just have to be consistent about it over a long period of time.

Is posting 3 TikToks a day too much?

Posting 3 TikToks a day is not too much. In fact, we recommend that you post between one and four every day. You may worry that you will exhaust your followers with your videos. The truth is that more videos allow them to engage with your content. It gives followers a better idea of your identity overall.

You can diversify the content that you share on TikTok. You can stitch a video, do a duet, or film a video in response to a question. You have many options for the videos you post every day.

How long should you wait between posting on TikTok?

We recommend waiting 3 to 4 hours between posting videos on TikTok. If you are posting content multiple times per day, viewers may need a break between each. Viewers may not be able to watch numerous videos in one sitting. Each time they turn to the app for entertainment, they can find a new video. 

Experiment with posting one video in the morning, afternoon, and then night. The previous video may give context for the next video. Posting up to 4 times a day is a good posting frequency. You’ll have to adjust your posting schedule to accommodate it. 

A woman writes notes as she looks at her laptop.

Add High Social to Your Marketing Strategy

Growing your social media platform is hard work. You already do your best to develop video ideas to share with your audience. Now, you hear that you have to post multiple times per day. 

Social media might not be what you do all day. You might have other social media platforms and a 9 to 5. Maintaining a healthy engagement rate while engaging in real life is hard work. This is where High Social comes in. 

We are a highly sophisticated social media group platform. We help content creators like yourself grow their followings on TikTok. With us, you won’t have to ask, “How many TikTok should I post a day?” We can help with the overall growth of your page.

We have access to advanced AI technology, which we let our TikTok creators use to build robust online followings. 

Start making huge strides in your TikTok journey. Sign up with High Social today!

TikTok 101