How To Add Business Location to TikTok: Help Customers Find You

Are you managing a business account on TikTok? Make sure you know all the ways to optimize your profile page to help customers find you! For starters, learn how to add business location to TikTok so you’ll appear on top of relevant search results. 

Here’s a step-by-step guide!

How To Add My Business Location on TikTok

Why would you need to know “how to add my business location on TikTok?” Adding a location to your TikTok profile is one of the many ways to optimize it for easy discoverability. 

It doesn’t matter if you don’t have a physical store. Many potential customers typically search for stores near them, even if they’re shopping online. 

Adding a location also helps TikTok’s algorithm identify the most suitable viewers for your posts. You’ll notice from your own For You feed that most of the videos you see are from creators in your country/region. When you identify your business location, TikTok will recommend your content to users around your locale. 

Keep reading to learn how to optimize your TikTok account based on your geography!

Switch From Personal to Business Account

Before you can specify your business location, you need to switch to a Business Account. Follow these steps:

1. Tap the profile icon at the bottom right, then tap the Menu/three-line icon at the top right. 
2. Select Settings and privacy. 
3. Tap Account. 
4. Tap Switch to Business Account, then tap all the Next buttons.
5. Select a business category that best describes your account, then tap Next. The category you choose won’t be displayed on your profile. 
6. Add your email, then tap Add. You can skip this step, but it’s best to provide an email address so your customers can contact you directly. You can change your email at any time. 
7. Tap Visit Business suite to explore all the business tools available, or tap X in the top left. 

How To Add Business Location on TikTok

Take note that your business location will appear on your TikTok profile page. This will help profile visitors find you more easily, if you have a physical location. It will also help you rank high in location-specific searches. 

Here’s how to add a business location on TikTok:

1. Go to your Profile and tap the Menu in the top right. 
2. Tap Edit profile. 
3. Under Business information, tap Action buttons. 
4. Tap Address/Add your address. 
5. Type your business address in the search box, or tap Enter address manually. 
6. Enter your complete address information, then tap Done. You can edit your business address at any time. 

What Can You Do With a Business Account?

TikTok is no longer just a place to share lip-sync and dance videos. Although these are still staple content on the platform, the popular video-sharing channel has also become a hub for brands. 

From small businesses to well-known brands, TikTok offers a complete suite of solutions for marketing, sales, and content strategy development!

What can you do with a TikTok Business Account? 

• Access business features in Business Suite. 
• Track your performance and learn more about your audience and engagement via Analytics. 
• Take advantage of promotions and contact channels to reach more people and grow your brand. 
• Access conversion tools to improve your connections with customers and improve conversion rates. 
• Access to the in-app Business Creative Hub, which offers tips on content strategy, editing videos, and best practices.
• Open a TikTok Shop to let your customers shop directly from your posts. 
• Get exclusive access to TikTok initiatives that support businesses, such as SOAR. 

Note that with a Business Account, all your posts will be available to everyone. You can’t make your profile private. 

Are you still on the fence about using TikTok for your business? Here are some statistics that show why the platform is the best choice for your brand:

• 55 % of people say TikTok helps them discover new products/brands.
• 68 % of users use TikTok to look up product/brand reviews. 
• 48 % of TikTok users say they’re interested in making a purchase on TikTok.

How To Add Business Location to TikTok: Frequently Asked Questions

If you’re a business owner, building a presence on social media platforms and learning content marketing best practices are a must! 

Grow Your Business on TikTok

For both creators and brands, TikTok is the best place for content discoverability and community building. As long as you understand how TikTok SEO and the recommendation algorithm work, you’ll enjoy sustained growth and engagement on the platform. 

For business owners, it’s best to use a TikTok Business Account. You’ll have access to tools specially designed to help you grow your brand and achieve your business goals. And make sure you know how to add business location to TikTok and other ways to optimize your profile! 

To help you fast-track follower growth, sign up for a High Social plan! High Social’s advanced, proprietary AI targeting solution will always deliver your content to the feeds of genuinely interested viewers! 

Enjoy higher viewer-to-follower conversions and build an engaged following on the platform. Start growing your TikTok today! 

TikTok 101