How To Get More Viewers on TikTok LIVE: Top 10 Tips

Do you want to know how to get more viewers on TikTok LIVE? These top 10 tips will help you rake in tons of views and gain high engagement during your stream. So, without further ado, let’s get started! 

1. Choose a Relevant or Trending Topic

Is there a secret to how to get more LIVE viewers on TikTok? TikTok requires at least 1,000 followers before a creator can access the LIVE feature. This makes sense because you need a decent following to get decent live stream viewership. 

So, getting your LIVE in front of viewers is a simple matter of timing and planning (more on these later). 

You should focus more of your efforts on figuring out how to keep your viewers glued to your stream. The solution is choosing a topic that caters to your target audience’s interests. 

Take note that the more viewers you keep engaged during your LIVE, the more potential new viewers you’ll reach. Why? Because high and sustained viewership tells TikTok that your content is relevant and prompts it to recommend it on more feeds. 

Identify trending topics or popular searches in your niche or industry via Creator Search Insights! Find inspiration for your LIVE content that will give you the highest odds of gaining a massive audience. 

2. Pick the Right Time for Your Broadcast

It’s simple mathematics. Schedule your broadcast when your community is active on TikTok. Timing your LIVE to coincide with their TikTok browsing hours guarantees you’ll have an interested audience! 

Refer to your Analytics to find out the best time to go LIVE. If you don’t have sufficient follower insights, go straight to the source: your community. Ask them when they’d prefer to watch your stream. They’ll appreciate that you’re asking for their input, and it’s a clever way to also make sure they’ll tune in!

3. Promote Your Upcoming TikTok LIVE

Here’s a practical tip on how to get more viewers on TikTok LIVE stream! Promote your upcoming livestream a week or so in advance. Create teaser videos and share them on your TikTok Stories daily and across your other social media pages. 

Pique viewers’ interest with a tantalizing question (which you’ll answer during your LIVE). Or build anticipation with an exciting sneak peek. Start a countdown a few days before your broadcast to remind audiences to tune in to your LIVE!

4. Plan Your LIVE Content Format

Delivering quality LIVE content involves various elements. One of them is ensuring that your content flows naturally and smoothly. Forgetting what you’re supposed to say next or having stretches of dead air not only creates an awkward situation.

 It also makes you look amateurish, which diminishes your credibility. You’ll likely lose your audience’s interest, and your viewership will drop. 

Prepare an outline to avoid fumbling through your LIVE content and minimize other blunders. Write down key talking points to give your livestream solid shape and structure. 

You can even include estimated timestamps for each talking point or indicate how many minutes each one should last. Don’t forget to make room for some Q and A with your viewers. 

A simple content outline will help you feel more confident during your broadcast and project an image of a knowledgeable resource person. 

5. Invest in Basic Content Production Tools

Would it be worth your time to watch a livestream with poor audio and lighting? What about a video that cuts in and out because of poor internet connection? Unless you’re going for an ominous or mysterious atmosphere, a dark and cluttered basement is never the ideal location for your LIVE. 

Once you hit 1,000 followers, creating LIVE content opens up more monetization and growth opportunities for you. Investing in basic content production tools, therefore, is a smart and practical move. To attract more viewers, you should deliver professional quality content. 

You don’t need to spend a lot of money on expensive stuff. If finding good lighting is a problem, a small ring light is a cheap but effective fix! Purchase a tripod for your camera or phone and a standard microphone. Most importantly, make sure you have a stable internet connection!

6. Make Sure Your Broadcast Is Neither Too Short Nor Too Long

Your LIVE should be long enough to deliver value to your viewers and short enough to ensure you don’t lose their interest. 

A TikTok LIVE can go as long as one hour. You can use up the whole hour if your content is compelling enough. For most topics, however, a 30-minute stream is the optimal length. 

7. Make Time for Real-Time Engagement

When you create a content outline, allot some time for real-time audience engagement. After all, one of the unique advantages of going LIVE is having the opportunity to interact with your viewers in real time. It’s a great way to build a stronger and closer connection with your community. 

Whenever you have the chance, acknowledge new viewers when they pop up. They’ll appreciate a simple “Hello, [viewer’s username]! Thanks for stopping by!” This also increases the likelihood that they’ll stay throughout your broadcast. 

Invite questions from viewers and reply to the most relevant comments. The busier your livestream’s comments section, the more viewers you’ll attract. You should also know how to manage your comments during your LIVE to keep things under control. 

8. Invite Viewers To Hit Your Notification Bell

Here’s a proven “How to get more views on TikTok LIVE” tip: invite your current LIVE viewers to hit your notification bell. During your stream, ask your audience to go to your profile page and give you a follow if they haven’t done so yet. 

Then, encourage them to hit the notification bell at the top right so they’ll receive notifications for your future LIVEs. This means you’ll always have an eager audience waiting for your next broadcast! 

9. Follow a Consistent Posting Schedule

You should not only aim for high LIVE viewership; you should achieve consistently high viewership and engagement across all your posts. This goal requires following a consistent posting schedule to maintain peak visibility on feeds and reach more interested viewers. 

Publishing content regularly helps you build a regular audience and establish a strong presence in your niche community. Especially with users’ extremely short attention spans combined with an endless stream of content, you need consistent exposure to remain relevant.

Content relevance is among the top factors that TikTok’s algorithm looks at when recommending content, including LIVE content. Post regularly to sustain audience interest and your relevance in your community. This, in turn, ensures optimal exposure when you go LIVE. 

10. Host LIVEs Regularly

Identify the best day of the week and the optimal time to reach your target audience with your LIVE content. Then set a weekly, bi-monthly, or monthly LIVE schedule. Hosting a regular livestream will give your fans something to look forward to and will deliver consistent viewership. 

It’s also an effective strategy to influence and work into your audiences’ TikTok viewing habits. 

Optimize Your Targeting To Enjoy a Jam-Packed LIVE

If you want to know how to get more viewers on TikTok LIVE, you should always know what your target audience wants. You can only get engaged viewers if your LIVE content is relevant to their current interests. At the same time, you should also optimize your teaser posts and your actual livestream to reach suitable audiences. 

If you need expert help connecting with your intended viewers, sign up for a High Social plan! Reinforce your targeting capability with High Social’s advanced, proprietary AI targeting algorithm. Get your content to more users who will likely become engaged fans.

Start growing your TikTok today!

How To Get More Viewers on TikTok LIVE: Frequently Asked Questions

Are you struggling to boost viewership for your live stream on TikTok? Let’s answer a few more FAQ, to sum up everything you need to know to start a LIVE and generate more views. 

TikTok Tips