How To Grow a Business on TikTok From the Ground Up 

Taking your business to TikTok is a great idea. This platform is the future of brand promotion. It is key you learn how to grow a business on TikTok. Visibility on this platform could ensure you stay current with your target audience. 

You will learn quickly that managing a TikTok page differs from running a website. Different rules and cultures apply. The learning curve can be quite steep. If you need additional tips, you’re in the right place.

Create a space for your brand on TikTok. No matter what product you offer, it is a great venue. We want to show you how to make the best of it. Read this article for our tips on growing a business on TikTok.

How To Grow a Small Business on TikTok With These Steps

Never despise humble beginnings. Everyone had to start somewhere. Fortunately for you, you have the help of High Social. We are the growth specialists, and we know the tips that work. Follow these four steps on how to grow a small business on TikTok.

1. Identify Your Target Audience

Before you make content, you need to know who you’re trying to reach. If you don’t, you’re just shooting in the dark. Who is your business for? Break it down by age, location, gender, and socioeconomic standing. 

TikTok may push your content to many different types of people. These numbers should not impress you. You must ensure your content reaches the people you intend it to reach.

Before you upload the video, ensure it is something your target audience would like. You want the people who will eventually become customers. Not everyone who follows your page wants to support a small TikTok business. You have to remember that.

2. Create Goals for Your Business

You have to be working towards something. Do you want to increase the views on your videos? Do you want to bring traffic to your external website? Ensure your goals are measurable. Attach a figure to these goals. That is the only way you know if you achieve them or not. 

You can also create goals you can directly control. For example, have a goal for how many times you upload weekly. Make a goal of how many comments you respond to. You can adjust these goals as you go along to make room for goals you cannot directly control.

3. Create a Content Calendar

To keep you on track, create a content calendar. This tool is a timetable for all your content uploads on TikTok. It tells you which types of content should go live on the platform on a particular day.

Ideally, you plan this for weeks or months. You won’t have to worry about what to post when the next day comes up. The best calendars are usually flexible as well. Your business will have to keep a finger on the pulse. 

If there is a current trend, you can’t ignore it for your calendar. You could miss out on key TikTok visibility if you overlook a trend. Worse, you could come off as tone-deaf if you upload content at a very sensitive time.

4. Upload Consistently

Don’t be afraid to overload TikTok with your videos. Creating more videos gives your followers more content to like. It gives you more opportunities for new followers to see your page. Each video is an opportunity for virality on the platform. 

Your followers may not know every video you upload. Ensure they don’t forget about you by keeping content ready for them. TikTok is good for business because you can keep people’s minds on you.

4 Tips To Boost Engagement 

Increasing your engagement rate will always be an important part of content creation. It is even more important if you are running an online business. 

Engagement is an indication of people’s willingness to purchase. Liking, commenting, and following are free activities. If people won’t do free activities, why would they buy from your business?

Engagement rates indicate whether people are buying into the narrative they’re selling. If you convince them, you can take it a step further. 

1. Engage With Your Audience

To get engagement, you must engage first. Do you see the comments under your videos? Those people took the time to share their thoughts. Respond to them as I show that you appreciate their effort. Then, you could keep the conversation going. Encourage other users to share their thoughts.

You can even like the comments to show that you agree with them. This extra activity will positively impact your page.

2. Incorporate User-Generated Content

You have some existing customers. Show them love on your page. User-generated content (UGC) is a great tool when you can’t decide what to post. Share something from a client.

You can share photos of users with your products. Or, you can share what they wrote to you in text. Of course, be mindful when sharing private content with the rest of your followers. Get permission where you need it.

Some TikTok users don’t mind the extra visibility. Others would prefer their identities stay anonymous. Either way, their UGC is helpful to your page.

3. Promote Your Content 

You may have amazing, authentic content. Unfortunately, no one can see it because the promotion is weak. Take the extra step of boosting your content on the platform. It could be how you find the followers who want to see you.

You could also cross-promote on your Instagram profile. Do your Instagram followers even know you have a TikTok account? Maybe you like it that way. You should show off a different side. 

You can also capitalize on the large following you already have on Instagram.

You could tease your content on IG. Tell your followers you are way more active on TikTok. Say you share more over the platform because you think the people there are more open-minded. These are buzzwords that will get people going.

4. Collaborate

As a business, you want to join forces with brands like yours. They don’t have to be exactly like yours, but they could complement your brand. You could find a TikTok account with access to your ideal following. A brand collaboration could help to improve your brand visibility.

Hopefully, you also have access to a target audience they would appreciate. This way, joining forces will be mutually beneficial. You may have to be the one to reach out to these brands. Sometimes, your next opportunity is just a quick message away.

How To Set and Meet Your TikTok Goals

Making it on TikTok involves aggressive goal-setting. You could have the most organic content. You won’t reach the desired active users without a strong marketing strategy. 

Your business goals typically include increasing brand awareness, driving traffic, and boosting sales. We have three great tips you should remember as you set your goals!

1. Increasing Brand Awareness

Many creators wait for that viral moment. They hope they get visibility in front of many people at once. To them, that is being successful on TikTok. This is far from the truth. A high view count from a video is not what you need. You need a sustainable measure of growth on the platform.

When setting goals for brand awareness, be clear about who you want to be aware of your brand. Fame from just anyone isn’t impressive. You need to be picky. 

Ensure your content lands in front of your target audience. You aren’t successful if you can’t reach the people you’re trying to reach. Clearly define your ideal follower. Then, create content this follower would like to see.

2. Driving Website Traffic

Some content creators send followers to external websites. There, they may sell digital products or offer exclusive content that TikTok won’t allow. Unfortunately, entering a website alone does not generate income; only purchasing items encourages income.

Website traffic alone is not enough. You have to make sure you attract followers that want to spend money. You may have to switch up the time of month that you aggressively advertise. Maybe towards the end, people are in a spending mood more often. This time of month could be the ideal time to kick your advertising into high gear.

3. Boosting Sales

Setting sales goals can be tricky. You don’t want to place too high a number as a goal. It may not be realistic in the context of your business. When you don’t meet this goal, it can be quite demoralizing. 

On the other hand, having a low sales goal can hold you back. It may limit how hard you work to generate these sales. This is why it’s so important to experiment with different numbers.

Additionally, sales may not be the first objective you can work towards. There are other goals you should consider to impact your sales. For example, consider the overall reach of your content. Think about the number of times people watch your videos to the end. Evaluate the number of times they replay your videos.

If you optimize other numbers, you will eventually boost your sales. Focusing on sales immediately lacks real direction and planning. That is simply the end goal and the result of other effective goal-setting.

Frequently Asked Questions About Growing a TikTok Page

Everyone wants to create another income stream, which makes sense in this economy. TikTok is the ideal place for most people. Still, they have questions they need to address. Hopefully, the answers we provided will be helpful.

We Know How To Grow a Business on TikTok, and We Can Help

It takes a lot of guts to start a business. Putting your business out on a social media platform is even more gutsy. Now, you have to make sure your content is top-tier. You can’t ignore comments like you would on a personal TikTok account. If you do, it will reflect poorly on your overall brand.

Missing days to upload content can be fatal. It’s hard to take a break once you hit the ground running. This is why it is such a good idea to engage the services of a growth professional. You’re going to need some extra help. High Social can offer this help.

We have an impressive arsenal of tools at our disposal. We use it to secure growth for our clients. Yes, we have given you some great tips on how to grow a business on TikTok. That doesn’t mean you have to go off and do it alone. All the help you need is here.

We can help you find the kinds of followers you need. With High Social, you can conquer this social platform. Are you ready to go to the next level? Sign up with High Social today!

TikTok Growth