Influencer Analytics Tool for Accurate Data-Driven Insights

Are you looking to collaborate with an influencer on a marketing campaign? Do you need help keeping track of your influencer marketing collaboration? You’ll need an influencer analytics tool to maximize your collaboration using accurate, data-driven insights!

Here’s the ultimate guide to the best AI analytics solutions out there right now. 

Influencer Analytics Platform: How Does It Work?

If you have the follower numbers, you can easily claim the label “Influencer” on social media. But brands today know better and know to look beyond an influencer’s window-dressed social media profiles. They’re looking for concrete, substantiated results. They want to see exactly what an influencer can bring to the table. 

An influencer analytics platform can help brands access influencer data representing their capabilities and the potential results they can deliver. With valuable influencer insights, a brand can identify the ideal person to collaborate with for their influencer marketing campaign. 

As the campaign runs, an influencer analysis tool facilitates real-time tracking of all or select performance metrics. You can track likes, comments, and shares, as well as engagement data for the shared content. You can also perform comment analysis for deeper engagement insights.

What should you look for in an influencer analytics solution? Let’s explore the best options!

Influencer Evaluation Tool for Auditing Profiles

Need help finding influencers for your campaign? An influencer evaluation tool can help narrow your search based on your campaign goals. 

These sites are worth a try:

• Upfluence. Take advantage of the site’s free audit tools for various social media platforms like Instagram, TikTok, X, and YouTube. You can get a quick and accurate profile analysis with no sign-up required. If you have the budget, Upfluence’s powerful influencer search capabilities across multiple platforms are worth the investment. 
• Modash. Explore their Influencer Discovery tool and access their database of 250 million influencers worldwide. Their Influencer Analytics service will give you accurate demographic and performance metrics for any influencer. The Paid Post Performance feature is especially useful as it gives an analysis of an influencer’s past sponsored content. You can try both tools for free for 14 days.
• Influencity. Search for influencers based on audience demographics, niche interests, and history of brand engagement. The site lets you access a comprehensive influencer database of over 200M influencer profiles. Take advantage of their seven-day free trial offer. 
• HypeAuditor. Get a “best-in-class” analytical report on any Instagram, YouTube, TikTok, Twitter, or Twitch account. Explore the Influencer Discovery platform to search for content creators, brand ambassadors, or trending accounts in any niche. You can also conduct an audience demographic analysis, fraud detection, and brand affinity assessment for your influencer candidates. 
• Promoty. Search for relevant influencers using filters such as keywords, interests, engagement metrics, and audience demographics. Evaluate their profiles based on social media metrics, follower quality, credibility, etc. 

How To Find the Best Influencer Analytics Tool

Especially if you’re willing to pay for the service, it’s important to conduct thorough research on sites you’re interested in. And, yes, you should look at more than one analytics tool and compare their features. 

The best influencer analytics tool depends on your needs. Most influencer analytics tools leverage similar analytics capabilities to provide you with the same set of influencer performance data. 

Some sites allow you to audit any individual influencer profile. However, it’s better to use a site that lets you search through its massive influencer database across multiple platforms. You can apply filters to get results relevant to your influencer campaign needs. Then, you can narrow down your lists and do an individual assessment of your selected profiles. 

If the site has a trial offer, go for it! Use the opportunity to compare results in various sites for your top influencer choices. 

The best analytics tool would be one that offers an all-in-one influencer marketing solution. It should let you search for and connect with the best candidates. It also provides all the tools you need to manage and track your campaign. 

Free Influencer Analytics Tools

Many influencer analytics services require a one-time sign-up fee — typically going for hundreds of dollars. If you run an influencer marketing campaign, paying for an analytics tracking service should fit your budget. 

You’ll also find free influencer analytics tools. Some offer a seven- or 14-day trial; services you can use indefinitely typically offer access to limited features. 

Here are some sites you can check out:

• Grin. The site offers several features you can use to identify the best candidates for your campaign. The Grin Web extension lets you instantly access creator analytics while browsing social media. Their Fake Influencer Tool enables you to assess an influencer’s credibility score and spot fake followers. The Influencer Comparison Tool lets you compare influencer profiles. The Influencer Lookalike Tool lets you find influencers similar to a select top performer. 
• HypeAuditor. In addition to its best-in-class AI analytics and marketing solutions, the site offers a wide array of free tools. These include an engagement calculator, profile auditor, AI content ideas generator, fake follower checker, account quality checker, and more. 
• Shopify Collabs. If you’re on Shopify, Shopify Collabs is an integrated marketing analytics tool you should definitely use. Connect with creators for potential collaboration and run your affiliate campaigns without leaving the site. Take note that you need a Shopify store to use the feature. 
• Bazaarvoice affable.ai. Affable.ai on Bazaarvoice offers a two-week trial that lets you “experience unrivaled creator marketing excellence.” From finding the right creator to managing and measuring creator collaborations, take advantage of the site’s AI-driven influencer marketing solutions. 

Find the Best Influencer for Your Campaign: Frequently Asked Questions

Before worrying about keeping track of your influencer marketing performance, you need to choose the right person for the job. You’ll need access to valuable influencer performance data to make the best possible choice for your campaign. 

Let’s answer some frequently asked questions to help you identify the most qualified candidates for a collaboration. 

Make the Most of Your Influencer Marketing Strategy

Having the best possible combination in a game of cards increases your chances of winning. In a social media marketing campaign, your “Ace card” typically comes in the form of your chosen influencer. Your influencer selection can make or break your campaign. 

You should use all available tools to ensure that you pick the most qualified person for the job.

With the right influencer analytics tool, brands can maximize the full potential of their influencer marketing collaboration. If you’re an influencer looking for a rewarding brand collaboration, give your TikTok presence a leg up with a High Social plan!

Like TikTok’s recommendation algorithm, High Social’s advanced, proprietary AI targeting technology instantly connects you with genuinely interested viewers. This means you’ll have double the targeting power and precision. Bolster your performance metrics now to land the best collaborations in your niche. 

Start growing your TikTok today! 

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