TikTok Ads Manager: Explore Your Brand’s Full Potential

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Carolyn Howell

Last Updated: Oct 25, 2024

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Whether you’re a fledgling or an established business, building an online presence is a must for guaranteed and lasting success. And TikTok offers the best tools and resources to help you grow. Are you ready to take the next big step in your brand’s journey? Then, it’s time for you to discover the benefits of TikTok Ads Manager! 

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TikTok Ads Manager 101

Ads Manager on TikTok is your one-stop solution for all your advertising needs on the platform. With a Tiktokads Manager account, you’ll get access to all the tools you need to:

  • Create ad campaigns
  • Manage your ad resources
  • Monitor your ad data
  • Optimize your advertising strategy

Once you have access to Ads Manager, you can start navigating the following primary tabs:

  1. Dashboard. You can track your performance and review your ad account data. You can monitor active campaigns, adjust your ad budget, and access charts to evaluate your ad performance. 
  2. Campaign. This tab lets you access and review all your ad campaigns, ad groups, and individual TikTok ads. 
  3. Tools. The drop-down list offers six options to manage and customize your ads and ad reach. You can customize your ads by Events, Creatives, Audiences, Catalogs, Comments, and Instant Pages
  4. Analytics. Create custom reports or use an Ads Manager reporting template to get deeper ad insights. You can also automate the generation of insight reports.

Once you create a campaign, you can set a daily or lifetime budget for your ad campaigns. You can change your ad budget at any time throughout the campaign. When you start running an ad, you’ll need to make a bid. Your bid indicates the maximum cost you’ll pay for the action you want users to take when they see your ad. 

Ad Placements refer to the location and format of your ad. You can select In-feed, Detail Page, Post-roll, and Story as your Placement. Learn more about the different types of ads placement on TikTok to identify the best one for your campaign. 

You can also select between image and video formats for your ads. However, if you want to advertise on TikTok, you can only use video ads

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A Quick Guide on How To Set Up an Ads Manager Account

Before you can set up your Ads Manager account, you need to sign up for TikTok for Business. Once you have this setup, follow these simple steps to create your Ads Manager account.

  1. Go to the Advertising on TikTok signup page. 
  2. Create your login with an email address or phone number, then set your Ads Manager account password
  3. Agree to the Terms and Conditions, then click Sign Up. Then, complete the verification process using the verification code TikTok sends to your email or phone number.
  4. Create an advertiser account with the following business information: your country/region, industry, legal business name, time zone, phone number, and currency.
  5. Agree to the Terms and Conditions and click Register
  6. Input your billing and payment information. You may have to provide your tax information, depending on your country’s requirements. 
  7. Choose your preferred payment method
  8. Once you complete your account setup, click Go to Ads Manager

You can start creating a new ad campaign, ad group, and individual ad. However, your ads won’t run until after TikTok has reviewed and approved your Ads Manager account application. Most application reviews take less than 24 hours. To check the status of your application, go to Account Info>Account Settings

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Drive Greater Growth for Your Business With TikTok Ads

If you have a business and you’re not yet on TikTok, it’s not too late to join and maximize your growth potential! TikTok is the ideal platform to connect and strengthen your relationships with your target market.

With TikTok Ads Manager, you’ll have all the tools to explore more effective advertising opportunities for your brand. Reach more of your target customers and drive higher conversions when you run ads on TikTok. 

If you need to get started, sign up for a High Social plan! Get your own TikTok growth specialist and leverage High Social’s advanced, proprietary AI targeting technology for enhanced targeting capability. Boost your online presence with genuinely interested and highly engaged TikTok followers.

Start growing your TikTok today!

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Where Is Ads Manager on TikTok? Frequently Asked Questions

What can I do with Ads Manager? Where do I find Ads Manager? Here are some FAQ to sum up the basic information you need to know about TikTok’s dedicated advertising platform. 

How do I access Ads Manager?

You can access Ads Manager only after you’ve set up an Ads Manager account. Upon completing account setup, you can immediately go to your Ads Manager via the Go to Ads Manager button. Alternatively, you can always go to the Ads Manager site.

What does TikTok Ads Manager do?

This is TikTok’s main platform for all your advertising needs. With Ads Manager, you can create, manage, and track your advertising campaigns, ad groups, and individual ads. It provides all the tools you require to advertise on TikTok

Is TikTok Ads Manager legit?

Yes, it is. Ads Manager is TikTok’s official and complete advertising solution for businesses. Before you can create an Ads Manager account, you have to create a TikTok for Business account, which requires your business information. 

Only legitimate businesses with complete and verifiable information can use Ads Manager. This ensures the safety and integrity of TikTok advertisers and the trust of users. 

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