TikTok Business Center 101: First Steps To Brand Success

TikTok does not prohibit brands from using a Personal account on the platform. But if you want to maximize your growth potential, go for the complete business solutions of a Tiktok Business account. Take it one step further and sign up for a TikTok Business Center account! 

Keep reading to learn more about leveling up your game on the popular, video-focused social networking app, TikTok!

What Is TikTok Business Center?

What is TikTok Business Center? It’s a central space where you can manage your business and advertising tasks on TikTok. When you create a Business Center account, you can manage multiple ad accounts, add team members, and collaborate efficiently with your team. 

Here’s your basic guide to setting up a Business Center account on TikTok:

1. Create a TikTok for Business account. You can do this by signing in using your organic TikTok account or creating a new one. 
2. Once you have a TikTok for Business account, click the red Go to Business Center button in the top right corner. 
3. Select the Business Center account you prefer: advertiser or agency. Provide the necessary info, such as your country, business name, etc. Then click Create. 
4. Finish setting up your account. 

Make sure all your business information is correct, as you won’t be able to change any of it later. 

How To Post to TikTok From the Business Center

After registering to the Business Center, you can start adding team members and assigning permissions to each one. You can also request access and manage individuals’ or organizations’ TikTok accounts to manage their Spark Ads. 

A single Business Center can request access to up to 200 TikTok accounts. There are no limits to how many Business Centers an individual TikTok account can authorize.

How do you post to TikTok from Business Center? You need admin access to create a post and share it to a TikTok account from Business Center. The Business Center owner and members with admin access can create Spark Ads on any ad account they have access to. They can also perform various essential functions.

1. If you want to create an ad, you need to log in to your TikTok Ads Manager account. Go to an existing campaign or ad group, then click Create. 
2. If you want to create a Spark Ad, you can simply use your own linked TikTok Business Account or authorized account. 
3. If you want to create a regular post, you can do so directly from the linked or authorized TikTok account. You’ll also use the in-app content creation tool. 

How To Delete TikTok Business Center

If you want to know how to delete your TikTok Business Center account, you can do it from: 

1. Your personal TikTok account. 
2. Your TikTok for Business user settings page. 

Follow these steps to unlink your organic TikTok account from the Business Center:

1. Go to your Profile, then tap the Menu/three-line icon in the top right. 
2. Tap Settings and privacy. 
3. Tap Security and permissions.
4. Tap Apps and services permissions. 
5. Tap TikTok For Business. 
6. Tap Remove access. 

After you remove TikTok for Business access, you can link your TikTok account to another TikTok for Business Account.

To remove your account via your TikTok Business Center login:

1. Log in to your TikTok for Business account and go to the User Settings page. Alternatively, you can go to TikTok Ads Manager, click the profile icon, and click User settings.
2. Click Personal Info.
3. Under Profile, click Unlink TikTok account. 
4. From the Unlink TikTok account popup, confirm your identity with your email address and a verification code. Click Send code. 
5. Click Confirm. 

Take note that when you unlink your account, you will no longer be able to log into TikTok for Business. If you’re the Business Center account owner, make sure to also remove members and TikTok Business Center Partners. 

How To Use TikTok for Business and More Frequently Asked Questions

Why should you upgrade to a TikTok for Business account and use the Business Center? Let’s answer a few more FAQ to help you make the best decision for your brand!

Level Up Your Game With a Business Center Account on TikTok

There are no limits to growth when you use TikTok to manage your business and connect with old and new customers alike!

Using a Personal account offers unique perks, such as having more control over your privacy. However, a Business account is the ideal option to maximize your potential. 

And if you want to take your business game one step further, sign up for a TikTok Business Center account! You’ll have more tools and resources right at your fingertips, as well as more rewarding opportunities to build your brand and community. 

A Business Center account is especially useful when you have a team helping you manage your business.

If you’re struggling to reach your target audience, sign up for a High Social plan, as well! Take advantage of High Social’s advanced, proprietary AI targeting technology. It instantly doubles your audience-targeting power and accelerates organic follower growth. 

Start growing your TikTok today! 

TikTok 101