TikTok Organic Marketing: Watch Your Content Flourish

Maintaining an online platform doesn’t have to cost you an arm and a leg. You could see some great results online with just TikTok organic marketing. No, you don’t have to break the bank to reach a wider audience. We can help you decide on the best tactics to do this. 

Are so many people out there waiting to find your TikTok page. You can manipulate the TikTok algorithm to help you find them. Read this article for the growth tips that will transform your TikTok account.

What Is TikTok Organic Marketing?

Organic TikTok marketing boosts your content without using promotional tools like TikTok ads. It’s natural to want to grow your TikTok platform. Using organic content without the help of artificial boosts is a route many content creators take.

Organic promotion is usually much cheaper. It can also attract viewers with genuine interest in the content a creator uploads.

Why TikTok Ads May Not Be Right for You

Like many social media platforms, TikTok lets you buy Ads to promote your account. You can reach potential customers. Or, you just want more engagement from active users on the platform. Either way, you can create a marketing package that works for you. 

Still, is it a foolproof way to expand on TikTok? It may not be. Let’s discuss why Ads are not an automatic way to success on TikTok.

1. It Could Be Expensive

For some, Ads are a worthy investment. To others, it’s an unnecessary expense. It may not seem like a huge payment at first. However, ads can cost more over time. 

What if your first Ad doesn’t get the results you want? You might feel a compulsion to purchase another Ad. Hopefully, you don’t fall into the habit of only using TikTok Ads. You may rely on them so much that you forget how to grow your page organically.

2. It May Not Yield the Desired Results

Remember that you’re not paying for more followers for your page. You are paying for greater visibility for your content. You may have to regulate your expectations when paying for marketing on TikTok. 

Paying doesn’t guarantee anything. Your desired followers may still look at your Ads and scroll. Expending funds creates a false expectation of a guaranteed result. It can be incredibly disappointing not to see the followers that you want.

At least when they don’t follow from organic content, it costs you nothing but time. Even when you pay for marketing, you have to create quality content. Even if followers see your boosted content, they must like it enough to engage.

Don’t view spending money as a shortcut. You will still have to put in the work.

3. TikTok Users Hate Ads

No one likes to see Ads unless it’s the Super Bowl. TikTok is the last place you’d go wanting to see commercials. That’s why it’s immediately off-putting when they pop up on TikTok. It’s annoying and cringeworthy when they appear “organically” in regular TikTok videos.

The knee-jerk reaction is to keep scrolling when you see an ad on social media. That’s not why people go to TikTok. Users like the feeling of the algorithm finding content for them. The sense of serendipity goes hand-in-hand with TikTok.

Ads seem to go against the culture of the app altogether. You might waste your money on an Ad if someone just scrolls past it. 

For some creators, taking chances when uploading videos is best. Then, they wait for TikTok to share it with whom it deems appropriate. It’s a risky approach, but it has paid off for many creators before you.

There are great marketing strategies that don’t require too much capital outlay. This article should explain some very good ones. There are methods that content creators use all the time to grow their platforms. Even the big ones don’t always pay to grow their platforms online.

Best Content Ideas To Grow a TikTok Page

The content you share on your TikTok account is so crucial. It’s so fun to use the platform that we forget to be deliberate about what we share. Every post is an opportunity to grow your platform.

Yes, some people accidentally go viral. But how often does that happen in the grand scheme of millions of TikTok accounts? It’s best to carefully plan content with the best chance of success. What kind of content brings those results? We’ve studied large-scale creators. Here is a list of content ideas:

1. User-Generated Content (UGC)

How about you let other people create the content for you? Do you have an online store or item on TikTok Shop? Your customers could be the ones who help you with content. Encourage them to take photos or record videos with your products. Assign a specific branded hashtag for them to use. That way, all the content will be in the same place.

Let potential customers know that existing people enjoy what you offer. Social proof can encourage them to follow your page and try your product. Tag the people whose content you share. They may appreciate the visibility and repost your content. 

This option is great when you run out of ideas for content, too. Some days won’t be as inspirational as others. Deferring to content like this can keep you on track for your marketing goals.

2. A Storytime Series

TikTok is a great place to overshare your life stories online. People think they speak to strangers who will never meet them. Maybe they don’t believe the viewers exist if they can’t see them. Whatever the reason, they completely lose their inhibitions. 

Personal stories go viral on TikTok. Some of them seem so fantastical that you question their veracity. That doesn’t make them any less entertaining. Some great storytellers upload the story into multiple parts. This trick gives a story numerous opportunities to go viral on the platform. 

It forces viewers to watch the other videos in the series. Therefore, that TikTok page gets a lot of traction. The extra attention that the TikTok page gets could trigger TikTok’s algorithm. Then, TikTok will want to share the video with more people.

Create a playlist with the relevant videos. This way, viewers don’t have to click on each video manually. Choosing the playlist means that the videos play automatically. You can secure more video views easily. Of course, more views mean more traction to your page. It’s always good to bring more TikTok engagement to your page.

3. Behind the Scenes (BTS)

We love to see the finished products of the videos you upload on TikTok. However, some people want to see the journey to that video. Do you have a blooper reel? 

Did you trip a few times before you got the perfect shot? You may have messed up your lines when trying to lip-sync to a viral audio clip. Some people like to see creators make mistakes and act naturally. Don’t be afraid to ruin the facade you’ve been building on social media. It could pay off wonderfully for your brand. 

Behind-the-scenes content could also serve as a tutorial for how to create a video like the one you made. Demystify that wonderful video you made, and watch people watch the video over and over. 

3 Trends You Should Follow on TikTok

The best content creators on TikTok follow trends. It doesn’t matter if they are trendsetters themselves. On occasion, they will participate in a viral trend. It could be due to them running out of ideas. 

Or, they know how much it can increase our visibility on TikTok. Prospective new followers can find an account simply because they looked up content underneath the trend. As big as some creators are, some accounts still don’t follow them. 

Jumping on a quick trend is a good way for these new followers to make their acquaintance. You can join a trend as well to get organic followers on TikTok. There is one that you can fit into your brand. 

We don’t just mean you should throw some trending hashtags underneath a video. No, truly participate in a trend on TikTok. It’s part of existing on the platform. The TikTok algorithm responds positively to it. That should be reason enough for you to participate. At least one of these suggestions could work for you.

1. Trending Audio Clips

TikTok is a great place for artists to promote their new music. If you think of a popular Billboard song, it is likely trending on TikTok. Many content creators use the sound, and TikTok ensures you see the content. 

For TikTok to promote music, it has to promote the videos that use the music. Naturally, this means that you should incorporate the sounds in your videos.

That is how you market your videos as well. Sometimes, it’s not just songs that go viral on the platform. It could be audio clips from TV shows or pop culture moments. It could be the most random thing. If TikTok promotes it, the videos that use it may also get extra traction. 

Brainstorm ways that you can incorporate these random audio clips into your content. You could look at the existing videos and what they do. But be careful to follow other creators. Taking inspiration is fine. Copying someone else would be a problem.

2. Challenges

If you use TikTok, you’ve likely seen a dance, prank, or food challenge. TikTok challenges are a part of using the app. No matter how you feel about challenges, they are a great way to market a profile. 

Some TikTok users might be looking for videos that feature a particular challenge. They may not know that your page exists. However, if you use the right TikTok hashtags, they might find your video where you participate in the challenge.

Hopefully, they will see one video and want more from you. Then, they view your regular content and like what you share. Think of a TikTok challenge as a gateway for new people to find you. It could boost your page’s short-term engagement rate to catch TikTok’s attention.

If you are a fitness influencer, there is a challenge for you. You can find a challenge for your brand if you are a lifestyle influencer with no niche. That’s the good thing about TikTok. There is space for all types of content. Even if there isn’t a challenge that easily fits your content genre, be creative. There’s likely a way to link it back to your online content.

3. Topics

Social media is just an extension of the wider pop culture. People take to social media when something goes viral in the land of celebrities. On TikTok, YouTube, or Instagram, they share their opinions on the viral topic. 

Other TikTok users go on social media to hear people’s views. Do you have an opinion on the matter as well? Well, sharing a short video could attract much attention to your page. If people need information on a topic, your video could be their point of reference.

TikTok Is Part of Effective Organic TikTok Marketing

Now, you have more ideas for your content strategy. We understand that it can be tricky to incorporate them all at once. There is no reason for you to feel overwhelmed. If you want to fast-track your progress, use a professional growth website. The ones at High Social are experts.

We utilize very sophisticated AI targeting technology. With this technology, we align content creators with their ideal TikTok following. They find the organic TikTok followers that appreciate what they post. This organic interest leads to more engagement. Ultimately, creators can find an even wider audience.

TikTok organic marketing is the best way to grow your page. If you want to expedite that growth, we will help. Our services will be an important part of your social media marketing campaign. Sign up with High Social today!

Frequently Asked Questions About Organic Marketing on TikTok

So many creators want to grow their platforms the old-fashioned way. They just need the most effective TikTok organic growth tips to do it. Do you have questions about organic growth on TikTok? We may have some great, effective solutions to your problems. Read on for some great growth pointers.

TikTok Growth