TikTok Radio: Your New Sound Habit

If you’re the kind of person whose day won’t be complete without music, make TikTok Radio your new sound habit! If you’ve yet to tune in to TikTok’s nonstop satellite music channel, you’re in for a real treat. Discover new favorite sounds and artists and listen to well-loved and popular tracks. Are you ready to press play?

What Is TikTok Radio?

What is TikTok Radio? It’s TikTok’s nonstop music channel featuring the platform’s trending sounds. Like regular radio stations, it also features DJs and top artists. It is available via car radios, as well as a streaming channel on the SiriusXM app, on desktops, and other connected devices.

The exclusive music channel is a natural progression of TikTok’s success in redefining pop culture through music. TikTok has launched the careers of countless artists — giving them a platform for their sound — and has consistently set music trends. The music channel is a radio extension of the For You feed, dedicated to beats and melodies currently popular among users.  

What Station Is TikTok Radio?

What station is TikTok radio? If you want to listen to TikTok’s music channel on the radio, tune in to SiriusXM on channel 4. Subscribers can also stream via the SXM App and a wide variety of connected devices, including smart TVs, devices with Amazon Alexa or the Google Assistant, Apple TV, PlayStation, Roku, Sonos speakers, and more. 

SiriusXM is a subscription music and entertainment streaming service. It offers “expertly curated ad-free music” and other types of entertainment depending on the subscription plan. In addition to TikTok Radio, you may also have access to:

• 400+ channels, including 155+ in your car and more, to stream on smart devices.
• Ad-free music for every genre and decade, plus artist-created channels.
• Original talk, podcasts, exclusive comedy, and news.
• Premium sports talk and live coverage of NASCAR® and PGA TOUR.
• SiriusXM video library of in-studio shows and performances.
• NFL, MLB®, NBA, NCAA®, and NHL®, play-by-play, plus sports talk.
• Popular podcast series, including SiriusXM originals and more.

What Can You Expect From TikTok’s Music Channel?

You can expect to hear from TikTok’s top artists, who will be hosting the channel. These artists include:

• Billy (@8illy)
• Cat Haley (@itscathaley)
• HINDZ (@hindzsight)
• Lamar Dawson (@dirrtykingofpop)
• Taylor Cassidy (@taylorcassidyj)
• DJ Habibeats (@djhabibeats)
• DJ CONST (@erinconstantineofficial)

TikTok’s radio version of its Commercial Music Library synchs your TikTok audio experience. Various artists present music and share their stories in hour-long segments. You’ll hear voices both familiar and new and an eclectic and diverse selection of trending sounds and viral hits from rising stars.

When Did TikTok’s Music Channel Debut?

The TikTok radio channel debuted on August 20, 2021. During its launch week, some of the platform’s most followed stars did channel takeovers. The “Creator Invasion” channel highlights featured Alex Warren, Ashnikko, Bella Poarch, Dillon Francis, Dixie D’Amelio, Ed Sheeran, Just Stef, JXDN, Lil Nas X, Loren Gray, Noah Beck, Normani, Spencer X, Tai Verdes, Walker Hayes and more.

In their announcement, SiriusXM’s President and Chief Content Officer, Scott Greenstein, referred to this latest partnership with TikTok as “groundbreaking” and “a first-of-its-kind.” He added that the new channel captures “the pulse of the global music culture, vibrancy, and vitality found on the entertaining social platform.”

The music channel gives music artists even more opportunities to reach more ears. “The channel captures the song-breaking music culture that creates so much joy and entertainment on TikTok through video in an all-audio format,” said Ole Obermann, TikTok’s Global Head of Music.

What Shows Are Available?

Here are some shows you should tune in to on the TikTok radio station:

• DJ Habibeats’s Mixshow. The show features a mix of musical genres and decades but also highlights DJ Habibeats’s beginnings in hip-hop. The TikTok creator began his career in bars and clubs as a DJ. He joined TikTok when the pandemic hit, sharing mashup snippets and other musical things he found interesting. 

• The TikTok Radio Trending Ten. Stay up-to-date with which ten songs are trending the highest on TikTok each week. 

• Vision Boarding. A conversational series featuring various artists and their stories. 

• TikTok 2023 Mashup with Loud Luxury. 

• FYP Finds. Take a deep dive into a featured FYP song each week. 

• PopTalk. Listen in on Davis Burleson as he talks about the latest pop culture events and trending topics.

Enhance the TikTok Experience With the Sound-on Option

Some of the most unforgettable and powerful movies offer hauntingly beautiful soundtracks. The longest-playing musicals owe their enduring legacy to their elegant and commanding music. And the TikTok experience can’t be complete without the sound-on option. 

If you want to drive high engagement for your videos, always add the element of sound. Whether it’s just you speaking or you use sound effects or a mood-setting song, adding audio to your content makes it more engaging. You can draw viewers in with great visuals and make them stay for the entire show by also offering delight to the ears. Why just appeal to one sense when you can target two?

Choosing the right sound is just as important as adding sound. It has to suit your content and resonate with your audiences. Ideally, it must also help optimize your video for effective audience targeting and higher feed ranking. Find out what your TikTok niche community is vibing to. See if you can include today’s viral hits in your content without compromising its relevance and your voice. Or dare to use original music that’s still relatively unheard of if it’s perfect for your purpose. 

The TikTok Radio channel has been streaming for more than two years now, and it’s still going strong. It’s a testament to the power of sound and how it enhances the TikTok experience for viewers. If you want to enhance your growth, sign up for a High Social plan today. High Social’s advanced, proprietary audience-targeting AI tool is the best backup to TikTok’s own recommendation algorithm. Boost your targeting capability and reach more genuinely interested users. Start growing your TikTok today!

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