Why Does My TikTok Stop Getting Views After an Hour?

Wondering “Why does my TikTok stop getting views after an hour?” There are several reasons why this happens and actions you can take to get people to watch your videos again. 

If this has been your experience, keep reading to find the answers that will help you get out of the rut! 

Why Does My TikTop Stop Getting Views After an Hour? 3 Top Reasons

Are you using trending TikTok hashtags? Is your video resonating with viewers? There are a number of reasons why your posts are not delivering the views you want. A bit of tweaking may be all you need to realign your strategy and kick your viewership and engagement into high gear. 

1. Poor Optimization

Optimization helps video content reach your target audience. If you don’t have an effective optimization strategy, your viewership can flatline quickly. Here are examples of poor optimization:

• Not using the right hashtags. Hashtags are not just descriptive. They help the algorithm categorize your content and optimize it for higher ranking in searches. With the right TikTok hashtags, your video can reach genuinely interested viewers and generate engagement. If you use random tags, however, your post won’t get the engaged views it needs to get the ball rolling. 
• Not posting content at the right time. TikTok recommends your content to viewers who might be interested in it to help boost high viewership and engagement. As soon as you hit the Post button, the algorithm delivers it to the feeds of suitable viewers. When you post content when your target viewers are not active on TikTok, however, it will simply get buried by newer videos. 
• Not engaging with your audience. The best way to keep viewership up is by maintaining a busy comments section. If you immediately get off TikTok after posting, you might miss opportunities to interact with audiences who engage with your content. When engagement dips, so will your video views. 

2. For You Feed Ineligibility

TikTok’s algorithm makes sure that each new post meets For You feed eligibility standards. These standards are in place to ensure the safety of users while promoting content diversity to a wider audience. 

According to TikTok, it identifies “certain types of content [that] may be fine if seen occasionally, but problematic if viewed in clusters.” Examples include posts about dieting, extreme fitness, sexual suggestiveness, and overgeneralized mental health information. These types of content may still show up on feeds, but TikTok “interrupts repetitive patterns,” so they’re not viewed too often. 

Types of content that are ineligible for the For You feed include:

• Hate speech and hateful behavior
• Disordered eating and unhealthy body image
• Dangerous activities and challenges
• Adult content, such as nudity, body exposure, and sexually suggestive content 
• Graphic content, such as extreme violence and potentially distressing images
• Misinformation
• Fake engagement
• Unoriginal content
• Gambling, alcohol, tobacco, and drugs

If your video contains any of the above, this may be the reason why it’s not getting more views. 

3. Unengaging Content

If your TikTok stops getting views after an hour, your content may not resonate with users or appeal to their interests. Sharing random and irrelevant content is a big blunder no creator or brand should make. If you’re unable to engage viewers within the first hour of posting, your post will soon lose traction. Lack of engagement is a death sentence for any post. 

Remember that encouraging viewership and engagement boils down to creating content that resonates with or offers genuine value to viewers. 

You have to consistently produce original content that highlights your voice and identity. At the same time, it has to be relevant to your niche audience, especially in terms of their current interests. It must be fresh while also keeping up with both industry and TikTok trends. It must be culturally and socially relevant. 

If your posts are not getting the views you want, you need to regroup and figure out a more effective content strategy. 

Put Your Videos in Front of Interested Viewers From the Get-Go

As long as you produce quality content that resonates with your target audience’s viewing preferences, TikTok will deliver the views. Proper optimization further ensures that your videos will always find their way to the feeds of interested viewers. 

Sustaining viewership and generating engagement becomes an easier task when you have an interested audience. They’re the most likely to deliver likes, comments, and shares. Once your video starts raking in the engagement, TikTok will give your video more exposure on feeds. And the views will keep coming. 

Why does my TikTok stop getting views after an hour? As you create new posts, keep tweaking certain elements in your content strategy to figure out what’s not working for you. It may also help to check out the posts of successful content creators in your niche to learn some tricks and get inspiration. 

If you need help reaching suitable viewers, sign up for a High Social plan! High Social’s advanced, proprietary AI targeting algorithm will help you find audiences whose interests match yours. Connect with more people who are most likely to enjoy your content and hit your Follow button. 

Start growing your TikTok presence with High Social today!

Frequently Asked Questions 

Let’s answer a few more questions to sum up everything you need to know about boosting viewership for your TikTok posts. 

TikTok 101