Hashtags on TikTok Are the Best Way To Grow Your Following!

Hashtags used to be a funny way for people to talk online. People would make up their custom hashtags and throw them in the comments and captions. Now we know better. We understand that the hashtags on TikTok are so much more than a modern way to speak. 

It is a powerful marketing tactic that all online brands should master. That includes your brand, too.

What do the captions look like on your TikTok posts? Do you just talk about the video and go? Do you put anything in the caption at all? Do you include hashtags at the very end? If you don’t have a strong hashtag strategy, all your editing may be in vain.

You could be missing out on so many followers by being too casual about how you use hashtags. It’s a good thing you came to this article. We can explain the best ways to find hashtags online. Then, you can watch your online brand flourish!

Why You Should Learn How To Find Trending Hashtags on TikTok

Your marketing strategy depends on knowing how to use hashtags well. It is a long-standing tool on social media platforms. Multiple methods to grow online have come and gone. Somehow, using hashtags is still a method.

Because of this, you need to know how to find trending hashtags on TikTok. Incorporate these as part of your marketing campaign and watch your following girl.

There are many other methods that you can incorporate in your marketing campaign. But you definitely should not leave out using key hashtags.

The Best Hashtags for TikTok Will Do This

It’s impossible to simply provide a list of the best hashtags for TikTok. This is contingent on many things. Depending on your TikTok niche, the best hashtags for you may be specific. 

Also, you have to remember the dynamic nature of the social media platform. TikTok hashtags that work today may not work tomorrow.

However, we can tell you what hashtags should do for your content. If they accomplish the following things, they are your brand’s best hashtags.

1. Increasing Discoverability

The aim is for you to come out of obscurity. You want more people to be able to find you. You’ve always had great content. You just wanted people to notice you. 

Good hashtags should make you more discoverable to your niche audience. You should be coming up in the search results when they use your hashtags. That’s how you know the hashtags were effective.

2. Enhancing Content Visibility

People may not go looking for you. They may be lucky enough to stumble upon your content on the For You page (FYP). This page is where a lot of people find new followers. This is a great way for you to gain visibility. Good hashtags should help you accomplish this. 

3. Reaching a Wider Audience

The aim is to increase your following, right? Well, you specifically want active and engaged followers. Reaching a wider audience increases your opportunity for a wider following. 

Your hashtags should grab the attention of new people. Ideally, they see a piece of content and then go to your page. 

From there, they can decide whether to become a permanent follower. You can increase your following with good hashtags. You just have to reach them first. A good hashtag strategy could accomplish that for you.

What Are the Top TikTok Hashtags Today?

The top TikTok hashtags today depend on the day you read this article. Social media is very dynamic. The tides can change at a moment’s notice. 

The top hashtags now may not be at the top of the list tomorrow. It is more useful for you to know how to find the top TikTok hashtags. That way you will always be in the know regarding these changes.

1. TikTok Creative Center

TikTok can give you great insight into the current trends. Find out what is popular in your country. This tip is great information to create your niche hashtags and content. Now, you can curate your hashtags and content to do well in your home country. 

Having a strong localized following could be useful to your brand. You can further organize your responses by looking at them by industry or timeframe.

2. The Discover Page

Use this page to find the trending videos on the platform. Take a peak into what is already successful for other creators. You can use this for inspiration for your content. There may be a trending topic in pop culture. 

You could stitch a video and offer your input. This method is a great way to capitalize on a trend. Tap on the magnifying glass to find what you need.

3. The Trending Hashtags

While on the Discover Page, look for the recurring hashtags you see often. Creators may be using them to come up in search results. If it worked for them, it may work for you as well.

These are tactics that you can use daily to have an active page. You could be the source for the hot topics. 

The top hashtags may also be useful when you have no ideas for content that day. They could fill gaps in your content calendar.

How To Stumble on Viral Hashtags on TikTok

No hashtag can guarantee virality on TikTok. If this were the case, everyone would plaster them in their comment sections or captions. However, going viral on TikTok involves more than just hashtags. It also concerns your type of content and how engaging your caption is.

However, there are ways people believe TikTok will notice your content. This article provides many examples. Let’s discuss a few other methods.

Aim for the FYP

Don’t be afraid to use the #fyp, #foryoupage, or #foryou hashtags on TikTok. It’s worth a shot. Big creators use them. The next time you scroll on your FYP, look at how many people use this hashtag. That may be how they ended up there in the first place. 

Keep Up With Pop Culture

A topic could go viral on social media. TikTok reflects what is popular in real life. Keep your ear to the ground. When you keep your content current, you may use a viral hashtag.

You may have a strong content calendar. It is great to schedule content well in advance. But this doesn’t give you enough leeway to be creative. It also doesn’t allow you to hop on a viral trend. Make sure your content calendar is a flexible one. This way, you are open to the viral trending hashtag for that day. 

A good mixture of organization and spontaneity could be a sweet spot for you.

What Hashtags To Use on TikTok To Bring the Best Results

Hashtags are not equal. They vary in terms of popularity. This affects the kind of attention they bring. To get the best results, try using a mixture of popular and specific hashtags in your posts. 

Here are some quick tips on what hashtags to use on TikTok.

Popular Hashtags on TikTok

Some hashtags come to mind very quickly. These are the popular hashtags on TikTok that people will search for casually. There is a relatively high chance of someone using such a popular hashtag to find content on that topic. Therefore, it would make sense to incorporate them in your captions.

You will get traffic from people with a general interest in your content. However, many creators may be using these hashtags. The result is that your post will have to compete with these other posts. You don’t want it to get lost in a sea of different videos. This is why another type of hashtag is important, too.

Niche Hashtag

Your content may surround a specific topic or include a unique product. You could briefly mention something interesting. These are opportunities for a niche hashtag. TikTok users would use these when they have a specific interest in a particular topic.

These hashtags could relate to your brand of content. Using them would set you up to attract followers who like your content style. They specifically wanted to see what you produced. You are more likely to get long-term followers with these tags. 

When your platform is big enough, you can even use a branded hashtag. Some creators bring a lot of attention to their page by doing a hashtag challenge. This is when users create content using a hashtag that you created. They might make this user-generated content (UGC) to give them a chance to win a prize you’re promising.

By now, you must be considering all these categories. The natural question would be, “How many hashtags should I use on TikTok?”

How Many Hashtags Should I Use on TikTok?

Between three and five hashtags is the ideal for your captions on TikTok. And we are talking about the total number. You should distribute the popular and niche hashtags adequately in this number.

Your captions have a character limit, remember? You’ll need the rest of that space to craft a good TikTok caption. The hashtags are not usually for people to read. They are for people to find the content in the first place.

Use the space to curate something engaging for your followers who like to read captions.

TikTok Hashtag Generator Cuts Down the Hard Work

There seems to be a lot to keep track of. Coming up with your hashtags for your content could be very taxing. It would be particularly onerous if you had to do this every day for each piece of content. 

Luckily, there is AI technology out there that can help you. You can use a TikTok Hashtag generator to make the process easier.

Hootsuite has one with intuitive technology. You can indicate the language in which you want the words to be. Of course, you have to describe what your TikTok video is about. 

This description will help the generator to extract relevant hashtags. It will produce a good mixture based on what you tell it. Include keywords as well. This will give the generators greater context for your TikTok video content.

Even this might be too much work for you. Luckily, there is another option on the market. 

With Influencer Marketing Hub, you must simply upload your TikTok video to the platform. The amazing technology extracts relevant hashtags from the video. You can use the suggestions when formulating your caption.

So, Do Hashtags Work on TikTok in a Real Way?

Yes, TikTok hashtags are a growth method that works well for creators. You could effectively bring more traffic to your TikTok page. Wait and see how many people will be viewing your profile picture after these tips!

But do hashtags work on TikTok on their own? An aspiring creator would disagree with this. You would still need the assistance of a growth professional. It couldn’t hurt to go the extra mile to grow your brand.

Your friends at High Social know there is still so much more you can do. Let us help you reach your fullest potential. 

We have very sophisticated technology that can help you find your niche audience. You won’t just attract random followers who don’t care about what you post. You can get the people who will engage in what you post.

We can do so much more than hashtags on TikTok. Your huge online following is closer than you think. Start growing your following with Plixi today!

TikTok Growth